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fire door keep shut sign

Skip it

A small market ($55K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 19Conversion 100Competition 18Returns 99Price range 28Avg price 23Brand share 32Review moat 95Quality gap 52

Conversion

Incredible20.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Incredible96.93

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Price range

Okay£3.01–£19.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.12

avg listing price — sweet spot $15–$100

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad£55K

£55K/yr · 33K searches

According to Flapen's Amazon United Kingdom niche tracking, fire door keep shut sign is a £55K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

fire door keep shut sign market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
£65K–£81K
units × avg price
Conversion rate
20.4%
Avg BSR
#729
Page quality
0%
Prime
100%
Sponsored
67%
Out of stock
1.0%
Avg brand age
53 months
Avg seller age
232 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

12

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

11%

  • Stcky.co38%
  • Conjured18%
  • Fire Door Guru16%
  • EAI8%
  • RDLCAR6%
  • DETAILING GARAGE3%
  • Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.
900700Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top fire door keep shut sign search terms

  • fire door keep shut sign21K/yr
  • fire door sign5K/yr
  • fire door keep shut4K/yr
  • fire door stickers3K/yr
All search terms

Top fire door keep shut sign products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£5K20%£11K30%£16K40%£22K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about fire door keep shut sign

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness30%

“The adhesive seems strong”

Advertised Vs Actual Product28%

“Does the job”

Value For Money19%

“good value for money”

Quality-Overall13%

“These are of a good quality”

Ease Of Cleaning8%

“Clean and professional”

Color2%

“the colours are bright”

What buyers complain about

Adhesion/Stickiness50%

“Dont stick to the doors very well”

Wrinkles33%

“and come as a sheet which was crinkled in transit despite cardboard envelope”

Quality-Overall17%

“Poor quality”

Top return reasons

Size-Overall25%
Quality-Overall20%
Certifications10%
Adhesion/Stickiness10%
Print Quality10%
Weight Heavy10%
Ease Of Use10%
Water Resistance5%

Common questions

Is fire door keep shut sign profitable to sell on Amazon United Kingdom?
The niche generates £55K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (43/100).
How competitive is the fire door keep shut sign niche?
10 brands and 12 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in fire door keep shut sign?
Top complaints mined from reviews: Adhesion/Stickiness, Wrinkles, Quality-Overall. The return rate is 0.2%.
When does demand for fire door keep shut sign peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the fire door keep shut sign niche?
Listings span £3.01–£19.62; the average listing price is £8.12 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.