Fire Cement
FailDemand is soft, at -41.6% this quarter, so Fire Cement is a Fail.
- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £106K/yr79K searches / yr
- 90-day growth
- -41.6%search demand this quarter
- Competition
- 65%top-5 click share · 8 brands · 61 sellers
Flapen Score
Fire Cement against its category
The dotted line is the DIY & Tools average. Past it, Fire Cement is stronger. Inside it, weaker.
Market
The Fire Cement market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fire Cement 79K times last year and spent an estimated £106K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 16.7% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -41.6%
- Conversion, latest week
- 16.7%
- Market size, estimated
- £106Ka year
- Peak month
- October4.3× the quietest month
- Top search term
- fire cement39K searches a year
02 · Price
A sale here is worth £8.04.
Listings sell for £8.04 on average, from £3.72 to £25.32. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £8.04 that is £6K to £8K a year per listing.
- Average price
- £8.04under the $15 to $100 sweet spot
- Price range
- £3.72–£25.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #541 within Building Supplies. It carries 871 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 81%
- Out of stock, average day
- 3.1%
- Average rank
- #541in Building Supplies
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 871per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Fire Cement products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
VITCAS 500 gram Black Fire Cement - Excellent Adhesion - Converts to Rock Patching Repairing Fireplaces Stoves Boilers - Easy To Use Air Tight Seal Quick Repair Time
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 2,983
- Age
- 15y ago

Bostik Fire Cement Heat Resistant Repair Compound for Fireplaces Flues & Stoves Buff Colour Ready Mixed Up to 1400C 1kg Tub
- Price
- £3.72
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 19y ago

OB1 Black HeatProtect Fire Cement 1200C High Temperature Heat Resistant Sealant for Stoves Fireplaces Ovens & Chimneys.
- Price
- £4.87
- Rating
- 4.4/5
- Reviews
- 227
- Age
- 1y ago

Fire Cement - Ready Mixed 1500C Heat Resistant Filler Black Fire Sealant for Fireplace Stove Boiler Wood Burner Chimney Grills Furnace - 310ml
- Price
- £10.02
- Rating
- 4.2/5
- Reviews
- 216
- Age
- 1y ago

VITCAS 1kg Black Fire Cement - Excellent Adhesion - Converts to Rock Patching Repairing Fireplaces Stoves Boilers - Easy To Use Air Tight Seal Quick Repair Time
- Price
- £6.61
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 15y ago
Trending
estimated 90-day click momentum
Bostik Fire Cement Heat Resistant Repair Compound for Fireplaces Flues & Stoves Buff Colour Ready Mixed Up to 1400C 1kg Tub
- Price
- £3.72
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 19y ago

Fireclay Powdered supplied in 25 kg bags for use in Kilns Pizza Ovens and to make your own Refractory PPUK
- Price
- £25.32
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4y ago

Bostik Fire Cement Buff - 5kg - Heat Resistant Sealant for Fireplaces Stoves & Chimneys - Up to 1400C
- Price
- £9.69
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 11y ago

Vitcas 2kg Premium Fire Cement Fire Bricks Excellent Adhesion Fireproof Patching and Repairing Easy to use
- Price
- £9.41
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 15y ago

Black Fire Cement for Wood Burning Stove 500g - 1250C Heat Resistant Airtight Seal Easy Use Repair Kit - Sealing and Patching Fireplaces Stoves Flue Pipes Joints - w/Application Tool & Gloves
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 8mo ago
Newest
by launch date
Black Fire Cement for Wood Burning Stove 500g - 1250C Heat Resistant Airtight Seal Easy Use Repair Kit - Sealing and Patching Fireplaces Stoves Flue Pipes Joints - w/Application Tool & Gloves
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 8mo ago

Fire Cement - Ready Mixed 1500C Heat Resistant Filler Black Fire Sealant for Fireplace Stove Boiler Wood Burner Chimney Grills Furnace - 310ml
- Price
- £10.02
- Rating
- 4.2/5
- Reviews
- 216
- Age
- 1y ago

OB1 Black HeatProtect Fire Cement 1200C High Temperature Heat Resistant Sealant for Stoves Fireplaces Ovens & Chimneys.
- Price
- £4.87
- Rating
- 4.4/5
- Reviews
- 227
- Age
- 1y ago

Fireclay Powdered supplied in 25 kg bags for use in Kilns Pizza Ovens and to make your own Refractory PPUK
- Price
- £25.32
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4y ago

Hotspot Fire Cement 310ml High-Temperature Resistant Fire Cement for Stoves Fires and Chimneys Available in Black or Buff Ideal for Sealing and Repairing
- Price
- £4.72
- Rating
- 4.3/5
- Reviews
- 389
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
61
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
3%
- VITCAS50%
- Bostik21%
- OB18%
- professional soma fix7%
- Sika6%
- Decorator's Friend5%
- Open — no brand owns it (2 brands, 3%)
Demand
Fire Cement search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Fire Cement search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fire cement39K/yr
- fire cement for wood burning stove20K/yr
- vitcas fire cement5K/yr
- fire clay3K/yr
- black fire cement7K/yr
- fire cement black5K/yr
Reviews and returns
What reviews say buyers love and hate about Fire Cement
We read the reviews and the return reasons for every product selling here.
“After 3 months it went grey and fell out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fire Cement questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








