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Fire Cement

Fail

Demand is soft, at -41.6% this quarter, so Fire Cement is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£106K/yr79K searches / yr
90-day growth
-41.6%search demand this quarter
Competition
65%top-5 click share · 8 brands · 61 sellers

Flapen Score

Fire Cement against its category

The dotted line is the DIY & Tools average. Past it, Fire Cement is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Cement market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Cement 79K times last year and spent an estimated £106K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-41.6%
Conversion, latest week
16.7%
Market size, estimated
£106Ka year
Peak month
October4.3× the quietest month
Top search term
fire cement39K searches a year

02 · Price

A sale here is worth £8.04.

Listings sell for £8.04 on average, from £3.72 to £25.32. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £8.04 that is £6K to £8K a year per listing.

Average price
£8.04under the $15 to $100 sweet spot
Price range
£3.72–£25.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #541 within Building Supplies. It carries 871 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
81%
Out of stock, average day
3.1%
Average rank
#541in Building Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
871per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Fire Cement products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

61

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

3%

  • VITCAS50%
  • Bostik21%
  • OB18%
  • professional soma fix7%
  • Sika6%
  • Decorator's Friend5%
  • Open — no brand owns it (2 brands, 3%)

Demand

Fire Cement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Fire Cement search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fire cement39K/yr
  • fire cement for wood burning stove20K/yr
  • vitcas fire cement5K/yr
  • fire clay3K/yr
  • black fire cement7K/yr
  • fire cement black5K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Cement

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Color”
0.6%of orders come back
“After 3 months it went grey and fell out”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fire Cement questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data