Fire Cement
soft demand (-41.6% this quarter) — Fire Cement doesn't clear our bar today.
Flapen Score
Is Fire Cement profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fire Cement is a £106K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Fire Cement: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -41.6% over the last 90 days and 16.7% of searches end in a purchase.
£106K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 16 products
Top Fire Cement products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
VITCAS 500 gram Black Fire Cement - Excellent Adhesion - Converts to Rock Patching Repairing Fireplaces Stoves Boilers - Easy To Use Air Tight Seal Quick Repair Time
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 2,983
- Age
- 15y ago
Bostik Fire Cement Heat Resistant Repair Compound for Fireplaces Flues & Stoves Buff Colour Ready Mixed Up to 1400C 1kg Tub
- Price
- £3.72
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 19y ago
OB1 Black HeatProtect Fire Cement 1200C High Temperature Heat Resistant Sealant for Stoves Fireplaces Ovens & Chimneys.
- Price
- £4.87
- Rating
- 4.4/5
- Reviews
- 227
- Age
- 1y ago
Fire Cement - Ready Mixed 1500C Heat Resistant Filler Black Fire Sealant for Fireplace Stove Boiler Wood Burner Chimney Grills Furnace - 310ml
- Price
- £10.02
- Rating
- 4.2/5
- Reviews
- 216
- Age
- 1y ago
VITCAS 1kg Black Fire Cement - Excellent Adhesion - Converts to Rock Patching Repairing Fireplaces Stoves Boilers - Easy To Use Air Tight Seal Quick Repair Time
- Price
- £6.61
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 15y ago
Trending
90-day click momentumBostik Fire Cement Heat Resistant Repair Compound for Fireplaces Flues & Stoves Buff Colour Ready Mixed Up to 1400C 1kg Tub
- Price
- £3.72
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 19y ago
Fireclay Powdered supplied in 25 kg bags for use in Kilns Pizza Ovens and to make your own Refractory PPUK
- Price
- £25.32
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4y ago
Bostik Fire Cement Buff - 5kg - Heat Resistant Sealant for Fireplaces Stoves & Chimneys - Up to 1400C
- Price
- £9.69
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 11y ago
Vitcas 2kg Premium Fire Cement Fire Bricks Excellent Adhesion Fireproof Patching and Repairing Easy to use
- Price
- £9.41
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 15y ago
Black Fire Cement for Wood Burning Stove 500g - 1250C Heat Resistant Airtight Seal Easy Use Repair Kit - Sealing and Patching Fireplaces Stoves Flue Pipes Joints - w/Application Tool & Gloves
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 8mo ago
Newest
by launch dateBlack Fire Cement for Wood Burning Stove 500g - 1250C Heat Resistant Airtight Seal Easy Use Repair Kit - Sealing and Patching Fireplaces Stoves Flue Pipes Joints - w/Application Tool & Gloves
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 8mo ago
Fire Cement - Ready Mixed 1500C Heat Resistant Filler Black Fire Sealant for Fireplace Stove Boiler Wood Burner Chimney Grills Furnace - 310ml
- Price
- £10.02
- Rating
- 4.2/5
- Reviews
- 216
- Age
- 1y ago
OB1 Black HeatProtect Fire Cement 1200C High Temperature Heat Resistant Sealant for Stoves Fireplaces Ovens & Chimneys.
- Price
- £4.87
- Rating
- 4.4/5
- Reviews
- 227
- Age
- 1y ago
Fireclay Powdered supplied in 25 kg bags for use in Kilns Pizza Ovens and to make your own Refractory PPUK
- Price
- £25.32
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4y ago
Hotspot Fire Cement 310ml High-Temperature Resistant Fire Cement for Stoves Fires and Chimneys Available in Black or Buff Ideal for Sealing and Repairing
- Price
- £4.72
- Rating
- 4.3/5
- Reviews
- 389
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
61
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
3%
- VITCAS50%
- Bostik21%
- OB18%
- professional soma fix7%
- Sika6%
- Decorator's Friend5%
- Open — no brand owns it (2 brands, 3%)
Fire Cement demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.3×
Top Fire Cement search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fire cement39K/yr
- fire cement for wood burning stove20K/yr
- vitcas fire cement5K/yr
- fire clay3K/yr
- black fire cement7K/yr
- fire cement black5K/yr
What reviews say buyers love and hate about Fire Cement
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“simple to put on”
“Excellent product”
“Does what it says on the box”
“WORKS WELL”
“Value for money”
What buyers complain about
76% of reviews“After 3 months it went grey and fell out”
“Becomes brittle and bits fallen off after 1 year”
“Poor adhesion and colour”
“Didn't work”
“Quite dry to work with”
Fire Cement return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fire Cement questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
