Fire Bricks
FailDemand is soft, at -36.6% this quarter, so Fire Bricks is a Fail.
- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £49K/yr107K searches / yr
- 90-day growth
- -36.6%search demand this quarter
- Competition
- 53%top-5 click share · 7 brands · 13 sellers
Flapen Score
Fire Bricks against its category
The dotted line is the DIY & Tools average. Past it, Fire Bricks is stronger. Inside it, weaker.
Market
The Fire Bricks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fire Bricks 107K times last year and spent an estimated £49K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- -36.6%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £49Ka year
- Peak month
- November3.6× the quietest month
- Top search term
- fire bricks43K searches a year
02 · Price
A sale here is worth £19.77.
Listings sell for £19.77 on average, from £6.44 to £44.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £19.77 that is £2K to £5K a year per listing.
- Average price
- £19.77inside the $15 to $100 sweet spot
- Price range
- £6.44–£44.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #81 within Building Supplies. It carries 157 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 45%
- Out of stock, average day
- 4.5%
- Average rank
- #81in Building Supplies
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 157per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Fire Bricks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Stove Wizard Set of 6 Fire Bricks Up to 1100 degrees Celsius Premium Material High Density Low Thermal Conductivity Replacement Box For Stoves & Fireplaces 6 Standard Firebricks
- Price
- £18.55
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 2y ago

The Stove Wizard Firebrick Fire Board Heat Proof Brick Vermiculite Fireboard 1 Brick 193mm x 303mm x 25mm
- Price
- £11.31
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 2y ago

Set of 4 Fireplace Pizza Oven BBQ Stove Premium Vermiculite FireBrick 230mm x 114mm x 25mm (9 x 4.5 x 1) to Suit Villager stoves
- Price
- £16.14
- Rating
- 4.5/5
- Reviews
- 460
- Age
- 9y ago

10 x Vermiculite Firebrick suitable for most Wood Burning Stoves 230 x 114 x 25mm
- Price
- £24.64
- Rating
- 4.7/5
- Reviews
- 437
- Age
- 13y ago

The Stove Wizard Fire Bricks Premium Clay Material High Density Low Thermal Conductivity Replacement Box For Stoves Fireplaces Pizza Oven Bases Walls Firebricks Up to 1300 Degree Celsius Pack of 6
- Price
- £18.92
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 2y ago
Trending
90-day click momentum
The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 12 Bricks
- Price
- £31.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 2 Bricks
- Price
- £12.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 1 Brick
- Price
- £9.87
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

INMOZATA Vermiculite Fire Boards Firebricks Heat proof High Density 1000x610x25mm for Wood Stoves Log Burners Multi-Fuel Stove Fires Fire Pit Kiln Pizza Ovens Fireplaces
- Price
- £44.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

INMOZATA Fire Brick Fire Board Vermiculite FireboardHigh Density Vermiculite Fire Board for for Wood Stoves Log Burners Multi-Fuel Stove Fires Fire Pit Kiln Pizza Ovens Fireplaces(240x303x25mm)
- Price
- £10.55
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 10mo ago
Newest
by launch date
The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 2 Bricks
- Price
- £12.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 1 Brick
- Price
- £9.87
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 12 Bricks
- Price
- £31.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

INMOZATA Vermiculite Fire Boards Firebricks Heat proof High Density 1000x610x25mm for Wood Stoves Log Burners Multi-Fuel Stove Fires Fire Pit Kiln Pizza Ovens Fireplaces
- Price
- £44.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

INMOZATA Fire Brick Fire Board Vermiculite FireboardHigh Density Vermiculite Fire Board for for Wood Stoves Log Burners Multi-Fuel Stove Fires Fire Pit Kiln Pizza Ovens Fireplaces(240x303x25mm)
- Price
- £10.55
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
13
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
1%
- The Stove Wizard59%
- VOYTO15%
- INMOZATA11%
- hongyong8%
- VITCAS3%
- Inglenook3%
- Open — no brand owns it (1 brand, 1%)
Demand
Fire Bricks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Fire Bricks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fire bricks43K/yr
- fire brick9K/yr
- fire bricks for wood burners23K/yr
- vermiculite board6K/yr
- vermiculite fire board10K/yr
- fire bricks for open fire7K/yr
- firebricks for wood burners3K/yr
- fire bricks for multifuel stoves4K/yr
- stove fire bricks3K/yr
Reviews and returns
What reviews say buyers love and hate about Fire Bricks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sadly this one also has cracked after only 2 months of use
Cracked after one week in use
Have no idea about durability as I only had it delivered on Friday
Not quite a perfect fit
Not at all what I was expecting,very tiny
whilst it wasnt quite big enough to fit perfectly after cutting
Expensive
bringing the very hot exhaust
I asked for fire bricks for Little Wenlock log burner the one i was sent on inspection by chimney engineer was not compatable at all
Love
Very pleased with quality and speedy delivery
Excellent product
Very well made
it does the job
As described
Perfect done the job
easy to use
easy to fix in place
so easy to work with
Saved me a substantial amount of time and money
is value for money
Good for the price
Fits good
Perfect fit for my wood burning stove
They were easy to exchange old ones and fitted great
Return
0.5% Return rate 54% Fixable by listing
Not quite a perfect fit
Not at all what I was expecting,very tiny
whilst it wasnt quite big enough to fit perfectly after cutting
I asked for fire bricks for Little Wenlock log burner the one i was sent on inspection by chimney engineer was not compatable at all
Im not sure of the quality yet as I havent lit the stove
possibly not very dense due to the weight
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fire Bricks questions
Answered from the same tracked data.








