fire bricks
Skip itSoft demand (-36.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great157.18avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.77avg listing price — sweet spot $15–$100
Price range
Great£6.44–£44.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£49K£49K/yr · 107K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-36.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fire bricks is a £49K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
fire bricks market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £79K–£99K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 73%
- Out of stock
- 4.5%
- Avg brand age
- 66 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
13
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
1%
- The Stove Wizard59%
- VOYTO15%
- INMOZATA11%
- hongyong8%
- VITCAS3%
- Inglenook3%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.6% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top fire bricks search terms
- fire bricks43K/yr
- fire brick9K/yr
- fire bricks for wood burners23K/yr
- vermiculite board6K/yr
- vermiculite fire board10K/yr
- fire bricks for open fire7K/yr
- firebricks for wood burners3K/yr
- fire bricks for multifuel stoves4K/yr
- stove fire bricks3K/yr
Top fire bricks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Stove Wizard Set of 6 Fire Bricks Up to 1100 degrees Celsius Premium Material High Density Low Thermal Conductivity Replacement Box For Stoves & Fireplaces 6 Standard Firebricks
The Stove Wizard£18.554.7★86 rev
The Stove Wizard Firebrick Fire Board Heat Proof Brick Vermiculite Fireboard 1 Brick 193mm x 303mm x 25mm
The Stove Wizard£11.314.3★70 rev
Set of 4 Fireplace Pizza Oven BBQ Stove Premium Vermiculite FireBrick 230mm x 114mm x 25mm (9 x 4.5 x 1) to Suit Villager stoves
VOYTO£16.144.5★460 rev
10 x Vermiculite Firebrick suitable for most Wood Burning Stoves 230 x 114 x 25mm
hongyong£24.644.7★437 rev
The Stove Wizard Fire Bricks Premium Clay Material High Density Low Thermal Conductivity Replacement Box For Stoves Fireplaces Pizza Oven Bases Walls Firebricks Up to 1300 Degree Celsius Pack of 6
The Stove Wizard£18.924.8★47 rev
Newest
by launch date
The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 2 Bricks
The Stove Wizard£12.291 rev
The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 1 Brick
The Stove Wizard£9.871 rev
The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 12 Bricks
The Stove Wizard£31.201 rev
INMOZATA Vermiculite Fire Boards Firebricks Heat proof High Density 1000x610x25mm for Wood Stoves Log Burners Multi-Fuel Stove Fires Fire Pit Kiln Pizza Ovens Fireplaces
INMOZATA£44.070 rev
INMOZATA Fire Brick Fire Board Vermiculite FireboardHigh Density Vermiculite Fire Board for for Wood Stoves Log Burners Multi-Fuel Stove Fires Fire Pit Kiln Pizza Ovens Fireplaces(240x303x25mm)
INMOZATA£10.5513 rev
Trending
90-day click momentumThe Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 12 Bricks
The Stove Wizard£31.205.0★
The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 2 Bricks
The Stove Wizard£12.295.0★
The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 1 Brick
The Stove Wizard£9.875.0★
INMOZATA Vermiculite Fire Boards Firebricks Heat proof High Density 1000x610x25mm for Wood Stoves Log Burners Multi-Fuel Stove Fires Fire Pit Kiln Pizza Ovens Fireplaces
INMOZATA£44.070.0★
INMOZATA Fire Brick Fire Board Vermiculite FireboardHigh Density Vermiculite Fire Board for for Wood Stoves Log Burners Multi-Fuel Stove Fires Fire Pit Kiln Pizza Ovens Fireplaces(240x303x25mm)
INMOZATA£10.554.4★
What buyers say about fire bricks
What buyers praise and complain about, mined from review topics.What buyers love
“Very pleased with quality and speedy delivery”
“it does the job”
“easy to use”
“Saved me a substantial amount of time and money”
“Fits good”
“Brilliant for radiating heat in fire pit for cooking”
“strong enough to knock into place”
“Easy to cut done the job”
“This make fire much easier to light. you no longer get cool smoky air dropping down the sides”
“Work great”
What buyers complain about
“Sadly this one also has cracked after only 2 months of use”
“Not quite a perfect fit”
“Expensive”
“bringing the very hot exhaust”
“I asked for fire bricks for Little Wenlock log burner the one i was sent on inspection by chimney engineer was not compatable at all”
“I burn smokeless fuel which burns hot admittedly”
“does not have much strength”
“Im not sure of the quality yet as I havent lit the stove”
“possibly not very dense due to the weight”
Top return reasons
Common questions
- Is fire bricks profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the fire bricks niche?
- 7 brands and 13 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in fire bricks?
- Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 0.5%.
- When does demand for fire bricks peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the fire bricks niche?
- Listings span £6.44–£44.07; the average listing price is £19.77 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.