Fire Bricks
soft demand (-36.6% this quarter) — Fire Bricks doesn't clear our bar today.
Flapen Score
Is Fire Bricks profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fire Bricks is a £49K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Fire Bricks: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -36.6% over the last 90 days and 2.3% of searches end in a purchase.
£49K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 22 products
Top Fire Bricks products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Stove Wizard Set of 6 Fire Bricks Up to 1100 degrees Celsius Premium Material High Density Low Thermal Conductivity Replacement Box For Stoves & Fireplaces 6 Standard Firebricks
- Price
- £18.55
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 2y ago
The Stove Wizard Firebrick Fire Board Heat Proof Brick Vermiculite Fireboard 1 Brick 193mm x 303mm x 25mm
- Price
- £11.31
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 2y ago
Set of 4 Fireplace Pizza Oven BBQ Stove Premium Vermiculite FireBrick 230mm x 114mm x 25mm (9 x 4.5 x 1) to Suit Villager stoves
- Price
- £16.14
- Rating
- 4.5/5
- Reviews
- 460
- Age
- 9y ago
10 x Vermiculite Firebrick suitable for most Wood Burning Stoves 230 x 114 x 25mm
- Price
- £24.64
- Rating
- 4.7/5
- Reviews
- 437
- Age
- 13y ago
The Stove Wizard Fire Bricks Premium Clay Material High Density Low Thermal Conductivity Replacement Box For Stoves Fireplaces Pizza Oven Bases Walls Firebricks Up to 1300 Degree Celsius Pack of 6
- Price
- £18.92
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 2y ago
Trending
90-day click momentum
The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 12 Bricks
- Price
- £31.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 2 Bricks
- Price
- £12.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 1 Brick
- Price
- £9.87
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
INMOZATA Vermiculite Fire Boards Firebricks Heat proof High Density 1000x610x25mm for Wood Stoves Log Burners Multi-Fuel Stove Fires Fire Pit Kiln Pizza Ovens Fireplaces
- Price
- £44.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
INMOZATA Fire Brick Fire Board Vermiculite FireboardHigh Density Vermiculite Fire Board for for Wood Stoves Log Burners Multi-Fuel Stove Fires Fire Pit Kiln Pizza Ovens Fireplaces(240x303x25mm)
- Price
- £10.55
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 10mo ago
Newest
by launch dateThe Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 2 Bricks
- Price
- £12.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 1 Brick
- Price
- £9.87
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 12 Bricks
- Price
- £31.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
INMOZATA Vermiculite Fire Boards Firebricks Heat proof High Density 1000x610x25mm for Wood Stoves Log Burners Multi-Fuel Stove Fires Fire Pit Kiln Pizza Ovens Fireplaces
- Price
- £44.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
INMOZATA Fire Brick Fire Board Vermiculite FireboardHigh Density Vermiculite Fire Board for for Wood Stoves Log Burners Multi-Fuel Stove Fires Fire Pit Kiln Pizza Ovens Fireplaces(240x303x25mm)
- Price
- £10.55
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
13
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
1%
- The Stove Wizard59%
- VOYTO15%
- INMOZATA11%
- hongyong8%
- VITCAS3%
- Inglenook3%
- Open — no brand owns it (1 brand, 1%)
Fire Bricks demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top Fire Bricks search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fire bricks43K/yr
- fire brick9K/yr
- fire bricks for wood burners23K/yr
- vermiculite board6K/yr
- vermiculite fire board10K/yr
- fire bricks for open fire7K/yr
- firebricks for wood burners3K/yr
- fire bricks for multifuel stoves4K/yr
- stove fire bricks3K/yr
What reviews say buyers love and hate about Fire Bricks
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Very pleased with quality and speedy delivery”
“it does the job”
“easy to use”
“Saved me a substantial amount of time and money”
“Fits good”
What buyers complain about
82% of reviews“Sadly this one also has cracked after only 2 months of use”
“Not quite a perfect fit”
“Expensive”
“bringing the very hot exhaust”
“I asked for fire bricks for Little Wenlock log burner the one i was sent on inspection by chimney engineer was not compatable at all”
Fire Bricks return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fire Bricks questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
