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Fire Bricks

Fail

Demand is soft, at -36.6% this quarter, so Fire Bricks is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£49K/yr107K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
53%top-5 click share · 7 brands · 13 sellers

Flapen Score

Fire Bricks against its category

The dotted line is the DIY & Tools average. Past it, Fire Bricks is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Bricks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Bricks 107K times last year and spent an estimated £49K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
2.3%
Market size, estimated
£49Ka year
Peak month
November3.6× the quietest month
Top search term
fire bricks43K searches a year

02 · Price

A sale here is worth £19.77.

Listings sell for £19.77 on average, from £6.44 to £44.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £19.77 that is £2K to £5K a year per listing.

Average price
£19.77inside the $15 to $100 sweet spot
Price range
£6.44–£44.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #81 within Building Supplies. It carries 157 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
45%
Out of stock, average day
4.5%
Average rank
#81in Building Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
157per listing
Listings tracked
22

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Fire Bricks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

13

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 98%

Open market

1%

  • The Stove Wizard59%
  • VOYTO15%
  • INMOZATA11%
  • hongyong8%
  • VITCAS3%
  • Inglenook3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Fire Bricks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Fire Bricks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fire bricks43K/yr
  • fire brick9K/yr
  • fire bricks for wood burners23K/yr
  • vermiculite board6K/yr
  • vermiculite fire board10K/yr
  • fire bricks for open fire7K/yr
  • firebricks for wood burners3K/yr
  • fire bricks for multifuel stoves4K/yr
  • stove fire bricks3K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Bricks

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Durability”
0.5%of orders come back
“Sadly this one also has cracked after only 2 months of use”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fire Bricks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data