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Fire Bricks

Fail

Demand is soft, at -36.6% this quarter, so Fire Bricks is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£49K/yr107K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
53%top-5 click share · 7 brands · 13 sellers

Flapen Score

Fire Bricks against its category

The dotted line is the DIY & Tools average. Past it, Fire Bricks is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Bricks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Bricks 107K times last year and spent an estimated £49K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
2.3%
Market size, estimated
£49Ka year
Peak month
November3.6× the quietest month
Top search term
fire bricks43K searches a year

02 · Price

A sale here is worth £19.77.

Listings sell for £19.77 on average, from £6.44 to £44.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £19.77 that is £2K to £5K a year per listing.

Average price
£19.77inside the $15 to $100 sweet spot
Price range
£6.44–£44.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #81 within Building Supplies. It carries 157 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
45%
Out of stock, average day
4.5%
Average rank
#81in Building Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
157per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Fire Bricks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

13

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

1%

  • The Stove Wizard59%
  • VOYTO15%
  • INMOZATA11%
  • hongyong8%
  • VITCAS3%
  • Inglenook3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Fire Bricks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Fire Bricks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire bricks43K/yr
  • fire brick9K/yr
  • fire bricks for wood burners23K/yr
  • vermiculite board6K/yr
  • vermiculite fire board10K/yr
  • fire bricks for open fire7K/yr
  • firebricks for wood burners3K/yr
  • fire bricks for multifuel stoves4K/yr
  • stove fire bricks3K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Bricks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability27%−0.21

Sadly this one also has cracked after only 2 months of use

Cracked after one week in use

Have no idea about durability as I only had it delivered on Friday

Size-Overall19%−0.11

Not quite a perfect fit

Not at all what I was expecting,very tiny

whilst it wasnt quite big enough to fit perfectly after cutting

Value For Money8%+0.56

Expensive

Heating8%+0.60

bringing the very hot exhaust

Compatibility-Overall8%−0.08

I asked for fire bricks for Little Wenlock log burner the one i was sent on inspection by chimney engineer was not compatable at all

Love

Quality-Overall28%+2.08

Very pleased with quality and speedy delivery

Excellent product

Very well made

Advertised Vs Actual Product15%+0.97

it does the job

As described

Perfect done the job

Ease Of Use11%+0.26

easy to use

easy to fix in place

so easy to work with

Value For Money9%+0.56

Saved me a substantial amount of time and money

is value for money

Good for the price

Size-Overall8%−0.11

Fits good

Perfect fit for my wood burning stove

They were easy to exchange old ones and fitted great

Return

0.5% Return rate 54% Fixable by listing

Size-Overall49%▆██▄▄▃

Not quite a perfect fit

Not at all what I was expecting,very tiny

whilst it wasnt quite big enough to fit perfectly after cutting

Defective Material/Parts15%▄▁▂▁▅█
Compatibility-Overall8%▄▄█▅▄▁

I asked for fire bricks for Little Wenlock log burner the one i was sent on inspection by chimney engineer was not compatable at all

Quality-Overall5%▂▁▁▁█▁

Im not sure of the quality yet as I havent lit the stove

Thickness4%▁▂▁█▁▁

possibly not very dense due to the weight

FAQ

Common Fire Bricks questions

Answered from the same tracked data.