Fire Bricks
FailDemand is soft, at -36.6% this quarter, so Fire Bricks is a Fail.
- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £49K/yr107K searches / yr
- 90-day growth
- -36.6%search demand this quarter
- Competition
- 53%top-5 click share · 7 brands · 13 sellers
Flapen Score
Fire Bricks against its category
The dotted line is the DIY & Tools average. Past it, Fire Bricks is stronger. Inside it, weaker.
Market
The Fire Bricks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fire Bricks 107K times last year and spent an estimated £49K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- -36.6%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £49Ka year
- Peak month
- November3.6× the quietest month
- Top search term
- fire bricks43K searches a year
02 · Price
A sale here is worth £19.77.
Listings sell for £19.77 on average, from £6.44 to £44.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £19.77 that is £2K to £5K a year per listing.
- Average price
- £19.77inside the $15 to $100 sweet spot
- Price range
- £6.44–£44.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #81 within Building Supplies. It carries 157 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 45%
- Out of stock, average day
- 4.5%
- Average rank
- #81in Building Supplies
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 157per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Fire Bricks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Stove Wizard Set of 6 Fire Bricks Up to 1100 degrees Celsius Premium Material High Density Low Thermal Conductivity Replacement Box For Stoves & Fireplaces 6 Standard Firebricks
- Price
- £18.55
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 2y ago

The Stove Wizard Firebrick Fire Board Heat Proof Brick Vermiculite Fireboard 1 Brick 193mm x 303mm x 25mm
- Price
- £11.31
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 2y ago

Set of 4 Fireplace Pizza Oven BBQ Stove Premium Vermiculite FireBrick 230mm x 114mm x 25mm (9 x 4.5 x 1) to Suit Villager stoves
- Price
- £16.14
- Rating
- 4.5/5
- Reviews
- 460
- Age
- 9y ago

10 x Vermiculite Firebrick suitable for most Wood Burning Stoves 230 x 114 x 25mm
- Price
- £24.64
- Rating
- 4.7/5
- Reviews
- 437
- Age
- 13y ago

The Stove Wizard Fire Bricks Premium Clay Material High Density Low Thermal Conductivity Replacement Box For Stoves Fireplaces Pizza Oven Bases Walls Firebricks Up to 1300 Degree Celsius Pack of 6
- Price
- £18.92
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 2y ago
Trending
estimated 90-day click momentum
The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 12 Bricks
- Price
- £31.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 2 Bricks
- Price
- £12.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 1 Brick
- Price
- £9.87
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

INMOZATA Vermiculite Fire Boards Firebricks Heat proof High Density 1000x610x25mm for Wood Stoves Log Burners Multi-Fuel Stove Fires Fire Pit Kiln Pizza Ovens Fireplaces
- Price
- £44.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

INMOZATA Fire Brick Fire Board Vermiculite FireboardHigh Density Vermiculite Fire Board for for Wood Stoves Log Burners Multi-Fuel Stove Fires Fire Pit Kiln Pizza Ovens Fireplaces(240x303x25mm)
- Price
- £10.55
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 10mo ago
Newest
by launch date
The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 2 Bricks
- Price
- £12.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 1 Brick
- Price
- £9.87
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

The Stove Wizard Fire BBQ Bricks Premium Clay Material High Density Low Thermal Conductivity For BBQs Pizza Oven Bases Walls Firebricks Up to 1300 degree Celsius 12 Bricks
- Price
- £31.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

INMOZATA Vermiculite Fire Boards Firebricks Heat proof High Density 1000x610x25mm for Wood Stoves Log Burners Multi-Fuel Stove Fires Fire Pit Kiln Pizza Ovens Fireplaces
- Price
- £44.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

INMOZATA Fire Brick Fire Board Vermiculite FireboardHigh Density Vermiculite Fire Board for for Wood Stoves Log Burners Multi-Fuel Stove Fires Fire Pit Kiln Pizza Ovens Fireplaces(240x303x25mm)
- Price
- £10.55
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
13
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 98%
Open market
1%
- The Stove Wizard59%
- VOYTO15%
- INMOZATA11%
- hongyong8%
- VITCAS3%
- Inglenook3%
- Open — no brand owns it (1 brand, 1%)
Demand
Fire Bricks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Fire Bricks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fire bricks43K/yr
- fire brick9K/yr
- fire bricks for wood burners23K/yr
- vermiculite board6K/yr
- vermiculite fire board10K/yr
- fire bricks for open fire7K/yr
- firebricks for wood burners3K/yr
- fire bricks for multifuel stoves4K/yr
- stove fire bricks3K/yr
Reviews and returns
What reviews say buyers love and hate about Fire Bricks
We read the reviews and the return reasons for every product selling here.
“Sadly this one also has cracked after only 2 months of use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fire Bricks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








