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Fire Blanket and Extinguisher

Fail

Shoppers spend only $38K a year here, so Fire Blanket and Extinguisher is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£38K/yr13K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
64%top-5 click share · 10 brands · 12 sellers

Flapen Score

Fire Blanket and Extinguisher against its category

The dotted line is the DIY & Tools average. Past it, Fire Blanket and Extinguisher is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Blanket and Extinguisher market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Blanket and Extinguisher 13K times last year and spent an estimated £38K. The top 5 brands take 86% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
12.9%
Market size, estimated
£38Ka year
Peak month
February1.8× the quietest month
Top search term
fire blanket and extinguisher set10K searches a year

02 · Price

A sale here is worth £22.26.

Listings sell for £22.26 on average, from £4.20 to £79.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £22.26 that is £0 to £2K a year per listing.

Average price
£22.26inside the $15 to $100 sweet spot
Price range
£4.20–£79.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #44 within Safety & Security. It carries 526 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
38%
Out of stock, average day
1.2%
Average rank
#44in Safety & Security
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
526per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Fire Blanket and Extinguisher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 flat

Sellers

12

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

10%

  • FireShield33%
  • FSS UK30%
  • Ican PRODUCTS11%
  • Firechief7%
  • Ultrafire Fire Safety5%
  • 1ABOVE4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Fire Blanket and Extinguisher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Fire Blanket and Extinguisher

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.06

Very small

Value For Money17%+1.10

At less than £5.00 why pay more

Durability17%−0.05

These things don't last forever

Love

Value For Money27%+1.10

Good value for money

Good price

Good value for money

Quality-Overall18%+1.29

The build quality is excellent

Great products for peace of mind

Good quality

Advertised Vs Actual Product12%+0.59

As advertised

Exactly what I was looking for

As described

Size-Overall11%−0.06

Nice compact size

Great size

Its a handy size

Ease Of Use5%+0.49

Easy to use

Easy to place in any emergency

Very handy

Return

0.1% Return rate 39% Fixable by listing

Size-Overall30%▁▇▆█▇▆

Very small

Certifications10%▁▄▅█▇▄
Defective Material/Parts10%▁█▆▆▁▃
Pressure9%█▁▁▁▂▂
Leak-Proof8%▁▃▄▁▁█

FAQ

Common Fire Blanket and Extinguisher questions

Answered from the same tracked data.