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Fire Blanket and Extinguisher

a small market ($38K/yr) — Fire Blanket and Extinguisher doesn't clear our bar today.

Flapen Score

47
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Market size 9Growth 18Conversion 96Competition 35Returns 99Price range 84Avg price 93Brand share 31Review moat 74Quality gap 24
This niche Category average

Is Fire Blanket and Extinguisher profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fire Blanket and Extinguisher is a £38K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.

Fire Blanket and Extinguisher: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.2% over the last 90 days and 12.9% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr2K
Search volume / yr-14.2%13K
Conversion rate12.9%
Avg price£22.26

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers10 · 12
Top-5 product click share64%
Open market14%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement63%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews526

Top Fire Blanket and Extinguisher products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 flat

Sellers

12

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

10%

  • FireShield33%
  • FSS UK30%
  • Ican PRODUCTS11%
  • Firechief7%
  • Ultrafire Fire Safety5%
  • 1ABOVE4%
  • Open — no brand owns it (4 brands, 10%)

Fire Blanket and Extinguisher demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume13KCVR12.9%Products16Brands10Top 5 Brands86%OOS Rate1.2%Rating4.6★Reviews526Avg BSR#44
500300Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

What reviews say buyers love and hate about Fire Blanket and Extinguisher

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Value For Money27%

Good value for money

Quality-Overall18%

The build quality is excellent

Advertised Vs Actual Product12%

As advertised

Size-Overall11%

Nice compact size

Ease Of Use5%

Easy to use

What buyers complain about

67% of reviews
Size-Overall33%

Very small

Value For Money17%

At less than £5.00 why pay more

Durability17%

These things don't last forever

Fire Blanket and Extinguisher return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Certifications
10%
3Defective Material/Parts
10%
4Pressure
9%
5Leak-Proof
8%

Common Fire Blanket and Extinguisher questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fire Blanket and Extinguisher 47/100 on Amazon United Kingdom — Skip it. The niche generates £38K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -14.2% over the last 90 days.
Search demand for Fire Blanket and Extinguisher on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.8× the quietest.