fire blanket and extinguisher
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Avg price
Great£22.26avg listing price — sweet spot $15–$100
Price range
Great£4.20–£79.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good525.69avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 13K searches
According to Flapen's Amazon United Kingdom niche tracking, fire blanket and extinguisher is a £38K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
fire blanket and extinguisher market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £33K–£45K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 63%
- Out of stock
- 1.2%
- Avg brand age
- 64 months
- Avg seller age
- 218 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
12
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
10%
- FireShield33%
- FSS UK30%
- Ican PRODUCTS11%
- Firechief7%
- Ultrafire Fire Safety5%
- 1ABOVE4%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.8×
Top fire blanket and extinguisher products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FireShield Home Safety Pack 1kg Dry Powder Fire Extinguisher & 1m x 1m Soft Case Fire Blanket
FireShield£25.074.7★1,205 rev
Premium FSS UK 1 KG ABC Dry Powder BSI KITEMARKED FIRE Extinguisher with CE Marked FIRE Blanket. Ideal for Homes Boats Kitchen Workplace Offices Cars Vans Warehouses GARAGES Hotels Restaurants
FSS UK£21.184.7★1,819 rev
Home Safety 1kg Dry Powder Fire Extinguisher and 1.2M x 1.2M Soft Case Fire Blanket
Ican PRODUCTS£16.504.8★63 rev
FIRE Safety Essentials 500 G ABC Dry Powder FIRE Extinguisher with Blanket and 1ST AID KIT Ideal for Homes Boats Kitchen Offices WORKPLACES
FSS UK£18.224.6★823 rev
Small Home Fire Safety Pack Small 600g Aerosol Dry Powder Fire Extinguisher & 1m x 1m Soft Case Fire Blanket (600g Fire Extinguisher)
FireShield£20.624.8★168 rev
Newest
by launch dateHome Safety 1kg Dry Powder Fire Extinguisher and 1.2M x 1.2M Soft Case Fire Blanket
Ican PRODUCTS£16.5063 rev
Firechief Travel Safety Kit - Home Fire Safety Pack - Caravan and Campervan Essentials - 1kg Powder Extinguisher Fire Blanket First Aid Kit - Car Essentials - Home & Travel Accessories Emergency Pack
Firechief£27.1311 rev
Small Home Fire Safety Pack Small 600g Aerosol Dry Powder Fire Extinguisher & 1m x 1m Soft Case Fire Blanket (600g Fire Extinguisher)
FireShield£20.62168 rev
G4GADGET Emergency Fire Blanket - 1 Pack - Large 1m x 1m Fire Suppression Blanket with Loops for Kitchen Home Office Garage and Caravan - Wall Mountable Fiberglass Fire Blanket
G4GADGET£6.07137 rev
UltraFire Extinguisher & Blanket Fire Safety Kit 600g Dry Powder Extinguisher & 1x1m Soft Shell Fire Blanket
Ultrafire Fire Safety£22.3821 rev
Trending
90-day click momentumG4GADGET Emergency Fire Blanket - 1 Pack - Large 1m x 1m Fire Suppression Blanket with Loops for Kitchen Home Office Garage and Caravan - Wall Mountable Fiberglass Fire Blanket
G4GADGET£6.074.6★
Ram Large 1M X 1M Fire Blanket With Loops Office Kitchen Safety Home Fire Blanket Wall Mountable Emergency Fire Blanket
RAM ONLINE£4.204.7★
2KG ABC Dry Powder 6LTR ECO Water Fire Extinguishers 1.8m x 1.2m Hard Case Fire Blanket & Extinguisher ID Signs
FireShield£79.633.3★
FIRE Safety Essentials 500 G ABC Dry Powder FIRE Extinguisher with Blanket and 1ST AID KIT Ideal for Homes Boats Kitchen Offices WORKPLACES
FSS UK£18.224.6★
UltraFire Extinguisher & Blanket Fire Safety Kit 600g Dry Powder Extinguisher & 1x1m Soft Shell Fire Blanket
Ultrafire Fire Safety£22.384.5★
What buyers say about fire blanket and extinguisher
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“The build quality is excellent”
“As advertised”
“Nice compact size”
“Easy to use”
“Very good fire extinguisher and fire blanket”
“Nice compact size to hang up”
“Safety peace of mind”
“The instructions are very clear”
“Handy for the kitchen and car”
What buyers complain about
“Very small”
“At less than £5.00 why pay more”
“These things don't last forever”
Top return reasons
Common questions
- Is fire blanket and extinguisher profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the fire blanket and extinguisher niche?
- 10 brands and 12 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in fire blanket and extinguisher?
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.1%.
- When does demand for fire blanket and extinguisher peak?
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the fire blanket and extinguisher niche?
- Listings span £4.20–£79.63; the average listing price is £22.26 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.