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Fire Blanket

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -13.7% this quarter, so Fire Blanket is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£513K/yr299K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
69%top-5 click share · 14 brands · 32 sellers

Flapen Score

Fire Blanket against its category

The dotted line is the DIY & Tools average. Past it, Fire Blanket is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Blanket 299K times last year and spent an estimated £513K. The top 5 brands take 73% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

17.5% of searches ended in a purchase last week.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £513K a year.

Searches, last 12 months
299K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
17.5%
Market size, estimated
£513Ka year
Peak month
September1.5× the quietest month
Top search term
fire blanket170K searches a year

02 · Price

A sale here is worth £9.81.

Listings sell for £9.81 on average, from £4.20 to £25.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £9.81 that is £25K to £29K a year per listing.

Average price
£9.81under the $15 to $100 sweet spot
Price range
£4.20–£25.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£25K–£29K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #23 within Safety & Security. It carries 467 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
75%
Out of stock, average day
14.4%
Average rank
#23in Safety & Security
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
467per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Fire Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£51K£103K£154K£205K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

32

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

21%

  • RAM ONLINE23%
  • FYJENNICC17%
  • REAL ACCESSORIES14%
  • FireShield11%
  • 1ABOVE8%
  • G4GADGET6%

Demand

Fire Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Fire Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire blanket170K/yr
  • fire blanket for kitchen74K/yr
  • fire blankets british standard uk25K/yr
  • fire blankets13K/yr
  • kitchen fire blanket6K/yr
  • fire blanket for kitchen british standard3K/yr
  • fire blanket kitchen2K/yr
  • fire blanket for caravan2K/yr
  • axx fire blanket3K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability33%−0.04

the bottom kept falling out

Compactness17%−0.04

Not as compact or as big - in spread - as my 4 other fire blankets

Value For Money17%+2.30

At less than £5.00 why pay more

Love

Value For Money29%+2.30

Good price

Good value for money

Good value for money

Quality-Overall20%+1.40

it feels well made

Good quality fire blanket

Good quality

Advertised Vs Actual Product12%+0.23

As advertised

As described

Just what we needed

Ease Of Use9%+0.52

Easy to use

Very handy

Easy to place in any emergency

Size-Overall6%−0.03

Fits the bill

Good size to have in the kitchen

Its a handy size

Return

0.2% Return rate 36% Fixable by listing

Size-Overall21%▁▄▃▄█▁
Defective Material/Parts21%█▄█▁▁▃
Advertised Vs Actual Product8%▆█▁▄▁█
Quality-Overall7%▃▁▄▁██
Add-Ons/Attachments7%▁▁█▁▁▁

FAQ

Common Fire Blanket questions

Answered from the same tracked data.