fire blanket
Worth a lookShows low returns (0.2%), but soft demand (-13.7% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Review moat
Great466.69avg incumbent reviews — the moat a new listing must climb
Market size
Good£513K£513K/yr · 299K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay£4.20–£25.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.81avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fire blanket is a £513K/yr Amazon United Kingdom market (299K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
fire blanket market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- £589K–£785K
- units × avg price
- Conversion rate
- 17.5%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 94%
- Out of stock
- 14.4%
- Avg brand age
- 49 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
32
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
21%
- RAM ONLINE23%
- FYJENNICC17%
- REAL ACCESSORIES14%
- FireShield11%
- 1ABOVE8%
- G4GADGET6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top fire blanket search terms
- fire blanket170K/yr
- fire blanket for kitchen74K/yr
- fire blankets british standard uk25K/yr
- fire blankets13K/yr
- kitchen fire blanket6K/yr
- fire blanket for kitchen british standard3K/yr
- fire blanket kitchen2K/yr
- fire blanket for caravan2K/yr
- axx fire blanket3K/yr
Top fire blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ram Large 1M X 1M Fire Blanket With Loops Office Kitchen Safety Home Fire Blanket Wall Mountable Emergency Fire Blanket
RAM ONLINE£4.204.7★836 rev
FYJENNICC Fiberglass Fire Blanket with Flame-retardant cotton tapes 39.3×39.3 Inches 2Pack
FYJENNICC£10.834.7★1,645 rev
Fire Blanket Large - Quick Unfolding & Easy to Use with Loops 1m x 1m IDEAL FOR KITCHEN OFFICE HOME GARAGE CARAVAN Easy to Use
REAL ACCESSORIES£7.194.7★1,152 rev
Large 1x1M Fire Blanket Easy to Deploy for Quick Emergency Fire Suppression at Home in Kitchens Offices Garages or Caravans
1ABOVE£5.154.8★414 rev
FireShield Home Safety Pack 1kg Dry Powder Fire Extinguisher & 1m x 1m Soft Case Fire Blanket
FireShield£25.074.7★1,205 rev
Newest
by launch date
Jewel Fire Blanket 1m x 1m in Rigid Case | BS EN 1869 Kitemarked Kitchen Fire Blanket | Wall Mounted Fire Safety Blanket for Home Kitchen Caravan BBQ & Holiday Lets
Jewel Fire Group£13.240 rev
FireAngel 1 x 1 M Fire Blanket for Kitchen Home Caravan Campervan Safety Accessories with Hard Wipe Clean Cover
Fireangel£7.70153 rev
G4GADGET Emergency Fire Blanket - 1 Pack - Large 1m x 1m Fire Suppression Blanket with Loops for Kitchen Home Office Garage and Caravan - Wall Mountable Fiberglass Fire Blanket
G4GADGET£6.07137 rev
Flintronic Fire Blanket 1m X 1m Emergency Fire Blanket for Kitchen Quick Unfolding Fibreglass Fire Blankets with Loops Flame Retardant Fire Blanket for Home Office Caravan School
flintronic£5.05303 rev
Fire Blanket 1x1m Emergency Fireproof Safety Blanket Fiberglass Quick Release for Kitchen Home Office Car BBQ High Temperature Resistance Up to 580C
ATEK£4.9854 rev
Trending
90-day click momentumJewel Fire Blanket 1m x 1m in Rigid Case | BS EN 1869 Kitemarked Kitchen Fire Blanket | Wall Mounted Fire Safety Blanket for Home Kitchen Caravan BBQ & Holiday Lets
Jewel Fire Group£13.240.0★
Flintronic Fire Blanket 1m X 1m Emergency Fire Blanket for Kitchen Quick Unfolding Fibreglass Fire Blankets with Loops Flame Retardant Fire Blanket for Home Office Caravan School
flintronic£5.054.5★
ougist Fire Blanket 2 Pack 1M x 1M Fiberglass for Home & Kitchen
ougist£11.504.9★
Fire Blanket 1x1m Emergency Fireproof Safety Blanket Fiberglass Quick Release for Kitchen Home Office Car BBQ High Temperature Resistance Up to 580C
ATEK£4.984.5★
Firechief Premium Kitemarked Fire Blanket 1.2 m x 1.2 m Rigid Case Red - Fully Coated Fire Blanket for Home - Kitemark Certified to BS EN 1869 - BPR2/K100-P Model
Firechief£16.424.7★
What buyers say about fire blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“it feels well made”
“As advertised”
“Easy to use”
“Fits the bill”
“Neat fire blanket”
“Solid structure”
“Good Quality& Boust design”
“very secure on the wall”
“The instructions are clear”
What buyers complain about
“the bottom kept falling out”
“Not as compact or as big - in spread - as my 4 other fire blankets”
“At less than £5.00 why pay more”
Top return reasons
Common questions
- Is fire blanket profitable to sell on Amazon United Kingdom?
- The niche generates £513K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the fire blanket niche?
- 14 brands and 32 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in fire blanket?
- Top complaints mined from reviews: Durability, Compactness, Value For Money. The return rate is 0.2%.
- When does demand for fire blanket peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the fire blanket niche?
- Listings span £4.20–£25.07; the average listing price is £9.81 (sweet spot $15–$100). The average incumbent carries 467 reviews — the moat a new listing must climb.