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Fire Blanket

Fire Blanket shows low returns (0.2%), but soft demand (-13.7% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 60Growth 18Conversion 98Competition 26Returns 99Price range 48Avg price 32Brand share 54Review moat 77Quality gap 21
This niche Category average

Is Fire Blanket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fire Blanket is a £513K/yr Amazon United Kingdom market (299K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 51/100.

Fire Blanket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.7% over the last 90 days and 17.5% of searches end in a purchase.

£513K

revenue / yr

Units sold / yr80K
Search volume / yr-13.7%299K
Conversion rate17.5%
Avg price£9.81

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers14 · 32
Top-5 product click share69%
Open market27%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement94%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews467

Top Fire Blanket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£51K£103K£154K£205K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

32

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

21%

  • RAM ONLINE23%
  • FYJENNICC17%
  • REAL ACCESSORIES14%
  • FireShield11%
  • 1ABOVE8%
  • G4GADGET6%

Fire Blanket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume299KCVR17.5%Products16Brands14Top 5 Brands73%OOS Rate14.4%Rating4.7★Reviews467Avg BSR#23
10K6KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Fire Blanket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fire blanket170K/yr
  • fire blanket for kitchen74K/yr
  • fire blankets british standard uk25K/yr
  • fire blankets13K/yr
  • kitchen fire blanket6K/yr
  • fire blanket for kitchen british standard3K/yr
  • fire blanket kitchen2K/yr
  • fire blanket for caravan2K/yr
  • axx fire blanket3K/yr

What reviews say buyers love and hate about Fire Blanket

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Value For Money29%

Good price

Quality-Overall20%

it feels well made

Advertised Vs Actual Product12%

As advertised

Ease Of Use9%

Easy to use

Size-Overall6%

Fits the bill

What buyers complain about

67% of reviews
Durability33%

the bottom kept falling out

Compactness17%

Not as compact or as big - in spread - as my 4 other fire blankets

Value For Money17%

At less than £5.00 why pay more

Fire Blanket return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
21%
2Defective Material/Parts
21%
3Advertised Vs Actual Product
8%
4Quality-Overall
7%
5Add-Ons/Attachments
7%

Common Fire Blanket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fire Blanket 51/100 on Amazon United Kingdom — Worth a look. The niche generates £513K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -13.7% over the last 90 days.
Search demand for Fire Blanket on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.