Is fire assembly point sign outdoor profitable to sell on Amazon United Kingdom?

The niche generates £53K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (44/100).

How competitive is the fire assembly point sign outdoor niche?

10 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in fire assembly point sign outdoor?

Top complaints mined from reviews: Size-Overall, Color, Alignment. The return rate is 0.4%.

When does demand for fire assembly point sign outdoor peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the fire assembly point sign outdoor niche?

Listings span £2.58–£25.02; the average listing price is £7.81 (sweet spot $15–$100). The average incumbent carries 65 reviews — the moat a new listing must climb.

fire assembly point sign outdoor

Skip it

A small market ($53K/yr) — this niche doesn't clear our bar today.

Conversion

Incredible21.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Incredible65.05

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£2.58–£25.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.81

avg listing price — sweet spot $15–$100

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Market size

Bad£53K

£53K/yr · 32K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, fire assembly point sign outdoor is a £53K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 44/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

fire assembly point sign outdoor market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £47K–£62K; units × avg price
Conversion rate: 21.4%
Avg BSR: #548
Page quality: 0%
Prime: 84%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 239 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

DETAILING GARAGE41%
USSP&S19%
HDFHDF11%
A1 Graphics Ltd7%
Sara Prints7%
VSafety6%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top fire assembly point sign outdoor search terms

fire assembly point sign outdoor16K/yr -4.8%19.7% conv.
fire assembly point sign13K/yr -12.6%12.9% conv.
assembly point sign3K/yr -18.5%14.2% conv.

All search terms

Top fire assembly point sign outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fire Assembly Point Sign Outdoor - 400 x 300mm - 1mm Rigid Plastic Fire Safety Signs with 4 Pre-Drilled Holes and Self-adhesive Backing - Ideal Safety Fire Assembly Point

DETAILING GARAGE£10.064.6★47 rev

Fire Assembly Point Sign Outdoor - 600 x 400 x 1mm - Matte Rigid Plastic Fire Safety Signs with 4 Pre-Drilled Holes - Ideal Safety Fire Assembly Point

DETAILING GARAGE£12.624.5★15 rev

1 PCS Fire Assembly Point Sign Outdoor Aluminum Plate Signs for Emergency Evacuation Assembly Points 20x30cm Green

HDFHDF£5.364.0★6 rev

Fire Assembly Muster Point Plastic Sign with 4 Pre-Drilled Holes - Fire/Emergency/Exit/Alarm/Push/Extinguisher/Assembly (EE58)

USSP&S£3.334.6★271 rev

Fire Assembly Muster Point Plastic Sign with 4 Pre-Drilled Holes - Fire/Emergency/Exit/Alarm/Push/Extinguisher/Assembly (EE58)

USSP&S£4.644.6★271 rev

Newest

by launch date

Fire Assembly Point Sign Outdoor Fire Evacuation Sign

Generic£8.521 rev

9mo ago

Fire Assembly Point Sign Metal 300 × 400mm(A3) Assembly Point Signage Aluminum Reflective With 6 Drilled Holes

AERHIMIY£11.733 rev

9mo ago

Fire Assembly Point Sign Outdoor | 40x30cm - 1mm Rigid Plastic | Muster Point Sign with 4 Pre-Drilled Holes and Self adhesive Backing

Rubigo£8.573 rev

11mo ago

Fire Assembly Point Sign A5 Aluminium Composite Safety Sign - Green & White 3mm Weatherproof Rigid Metal Signage for Indoor/Outdoor Use A5 (150x200mm)

A1 Graphics Ltd£5.876 rev

1y ago

Fire Assembly Point Sign A4 Aluminium Composite Safety Sign - Green & White 3mm Weatherproof Rigid Metal Signage for Indoor/Outdoor Use A4 (200x300mm))

A1 Graphics Ltd£7.556 rev

1y ago

What buyers say about fire assembly point sign outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product30%

“Did the job”

Size-Overall23%

“Clear Size specifications”

Quality-Overall15%

“Like I said, zero complaints”

Print Quality10%

“Well made and printed”

Safety Standards3%

“Fire Safety Officer happy”

Value For Money3%

“Value for Money”

Suitable For Indoor3%

“Highlights: large sign, clear and highly visible, suitable for outdoor use”

Design-Overall3%

“The sign is clearly designed and printed”

Ease Of Use2%

“Easy to put into place and very noticeable”

Thickness2%

“Its made from premium grade plastic and is thick”

What buyers complain about

Size-Overall50%

“Just right size wording is large to read”

Color25%

“the colour has deteriorated from green to blue in the sun”

Alignment6%

“the pre drilled holes excess was difficult to remove”

Top return reasons

Size-Overall83%

Defective Material/Parts5%

Hard Feel5%

Compatibility-Overall2%

Flatness2%

Adhesion/Stickiness2%

Common questions

Is fire assembly point sign outdoor profitable to sell on Amazon United Kingdom?: The niche generates £53K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (44/100).
How competitive is the fire assembly point sign outdoor niche?: 10 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in fire assembly point sign outdoor?: Top complaints mined from reviews: Size-Overall, Color, Alignment. The return rate is 0.4%.
When does demand for fire assembly point sign outdoor peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the fire assembly point sign outdoor niche?: Listings span £2.58–£25.02; the average listing price is £7.81 (sweet spot $15–$100). The average incumbent carries 65 reviews — the moat a new listing must climb.