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Fire Assembly Point Sign Outdoor

Fail

Shoppers spend an estimated $53K a year here, so Fire Assembly Point Sign Outdoor is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£53K/yr32K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
63%top-5 click share · 10 brands · 13 sellers

Flapen Score

Fire Assembly Point Sign Outdoor against its category

The dotted line is the DIY & Tools average. Past it, Fire Assembly Point Sign Outdoor is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Assembly Point Sign Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Assembly Point Sign Outdoor 32K times last year and spent an estimated £53K. The top 5 brands take 84% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 21.4% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
21.4%
Market size, estimated
£53Ka year
Peak month
October1.7× the quietest month
Top search term
fire assembly point sign outdoor16K searches a year

02 · Price

A sale here is worth £7.81.

Listings sell for £7.81 on average, from £2.58 to £25.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.81 that is £2K to £4K a year per listing.

Average price
£7.81under the $15 to $100 sweet spot
Price range
£2.58–£25.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #548 within Safety & Security. It carries 65 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
84%
Out of stock, average day
0.0%
Average rank
#548in Safety & Security
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
65per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Fire Assembly Point Sign Outdoor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

13

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

9%

  • DETAILING GARAGE41%
  • USSP&S19%
  • HDFHDF11%
  • A1 Graphics Ltd7%
  • Sara Prints7%
  • VSafety6%
  • Open — no brand owns it (4 brands, 9%)

Demand

Fire Assembly Point Sign Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Fire Assembly Point Sign Outdoor search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fire assembly point sign outdoor16K/yr
  • fire assembly point sign13K/yr
  • assembly point sign3K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Assembly Point Sign Outdoor

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Advertised Vs Actual Product”
50%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Just right size wording is large to read”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fire Assembly Point Sign Outdoor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data