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Fire Action Notice Sign

Fail

Prices span $2.58–$14.76, mostly outside the sweet spot, so Fire Action Notice Sign is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£69K/yr63K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
69%top-5 click share · 10 brands · 16 sellers

Flapen Score

Fire Action Notice Sign against its category

The dotted line is the DIY & Tools average. Past it, Fire Action Notice Sign is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Action Notice Sign market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Action Notice Sign 63K times last year and spent an estimated £69K. The top 5 brands take 84% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

15.1% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
15.1%
Market size, estimated
£69Ka year
Peak month
February1.6× the quietest month
Top search term
fire action notice sign16K searches a year

02 · Price

A sale here is worth £7.19.

Listings sell for £7.19 on average, from £2.58 to £14.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.19 that is £5K to £7K a year per listing.

Average price
£7.19under the $15 to $100 sweet spot
Price range
£2.58–£14.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Safety & Security. It carries 85 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#190in Safety & Security
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
85per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Fire Action Notice Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£27K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

11%

  • Stcky.co34%
  • RDLCAR20%
  • UK Safety Store13%
  • Rubigo10%
  • VSafety6%
  • DETAILING GARAGE5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Fire Action Notice Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Fire Action Notice Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire action notice sign16K/yr
  • fire action sign17K/yr
  • fire safety signs10K/yr
  • fire signs8K/yr
  • fire action notice5K/yr
  • fire action signs4K/yr
  • fire evacuation sign4K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Action Notice Sign

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness50%−0.11

stickiness could improve

Just peel and stick

Size-Overall11%+0.12

These are quite small

Love

Advertised Vs Actual Product32%+2.09

Did the job

It was as described

Exactly as required

Fire Resistance18%+1.01

Great pack of Fire Safety signs

Fire safety

Helped us pass the fire safety

Quality-Overall16%+0.85

Good quality signs

Good quality

so they stand out well

Adhesion/Stickiness9%−0.11

subtle size & sticky back which really made it easy getting them up

Very good stickers

yes good clear signs nice and sticky

Ease Of Use7%+0.36

Easy to use very good product

easy to read

Easy to put up

Return

0.4% Return rate 64% Fixable by listing

Size-Overall52%▄▆█▆▇▅

These are quite small

Adhesion/Stickiness8%▁▁█▆▄▆

stickiness could improve

Just peel and stick

Certifications7%▁█▁▁▁▂
Advertised Vs Actual Product6%▆▁▁▁▁█
Value For Money4%▁▁█▁▄▁

FAQ

Common Fire Action Notice Sign questions

Answered from the same tracked data.