Fine Filler
FailDemand is soft, at -27.9% this quarter, so Fine Filler is a Fail.
- Flapen Score
- 46 / 100Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 4946
- Market size
- £82K/yr48K searches / yr
- 90-day growth
- -27.9%search demand this quarter
- Competition
- 58%top-5 click share · 7 brands · 82 sellers
Flapen Score
Fine Filler against its category
The dotted line is the DIY & Tools average. Past it, Fine Filler is stronger. Inside it, weaker.
Market
The Fine Filler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fine Filler 48K times last year and spent an estimated £82K. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
18.5% of searches ended in a purchase last week.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -27.9%
- Conversion, latest week
- 18.5%
- Market size, estimated
- £82Ka year
- Top search term
- fine surface filler9K searches a year
02 · Price
A sale here is worth £9.36.
Listings sell for £9.36 on average, from £1.04 to £37.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.36 that is £2K to £5K a year per listing.
- Average price
- £9.36under the $15 to $100 sweet spot
- Price range
- £1.04–£37.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
12% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #118 within Adhesives & Sealers. It carries 2,309 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 12%
- Prime listings
- 82%
- Out of stock, average day
- 0.0%
- Average rank
- #118in Adhesives & Sealers
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,309per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Fine Filler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ronseal 6886271-HHW Smooth Finish Filler Multi-Purpose Ready Mixed 900g White
- Price
- £5.71
- Rating
- 4.5/5
- Reviews
- 9,067
- Age
- 15y ago

Palace Fine Surface FIller Tub 600gm - Durable Multi-Purpose Filler for Repairing Shallow Gaps Cracks and Fine Nicks Sandable & Paintable
- Price
- £1.04
- Rating
- 4.6/5
- Reviews
- 2,196
- Age
- 6y ago

Bartoline Ready Mixed Fine Surface Filler 600g Ultra-Smooth Finish Quick-Drying Easy Application Ideal for Interior Repairs
- Price
- £2.72
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 11y ago

Ronseal Smooth Finish Flexible Filler 330G Super Flexible Interior Wall Filler For Cracks And Holes Easy To Apply Smooth Finish Paintable Long-Lasting Repair Solution
- Price
- £3.86
- Rating
- 4.3/5
- Reviews
- 1,115
- Age
- 15y ago

Ronseal Smooth Finish Filler Multi-Purpose Ready Mixed 1.8kg white
- Price
- £7.33
- Rating
- 4.4/5
- Reviews
- 4,140
- Age
- 15y ago
Trending
90-day click momentum
Palace Fine Surface FIller Tub 600gm - Durable Multi-Purpose Filler for Repairing Shallow Gaps Cracks and Fine Nicks Sandable & Paintable
- Price
- £1.04
- Rating
- 4.6/5
- Reviews
- 2,196
- Age
- 6y ago

Polycell SmoothOver for Damaged and Textured Walls 5L
- Price
- £37.99
- Rating
- 3.9/5
- Reviews
- 337
- Age
- 12y ago

Ronseal Smooth Finish Multi Purpose Interior Wall Filler Ready Mixed 330g
- Price
- £2.95
- Rating
- 4.4/5
- Reviews
- 3,212
- Age
- 19y ago

Bartoline Ready Mixed Fine Surface Filler 600g Ultra-Smooth Finish Quick-Drying Easy Application Ideal for Interior Repairs
- Price
- £2.72
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 11y ago

Gorilla Smooth Finish Wall Filler 473ml Applies Purple & Dries White | Repairs Small and Large Holes in Walls & Ceiling Smooth Finish Wont Shrink or Crack Fills any Depth| Indoor & Outdoor Use
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 10mo ago
Newest
by launch date
Gorilla Smooth Finish Wall Filler 473ml Applies Purple & Dries White | Repairs Small and Large Holes in Walls & Ceiling Smooth Finish Wont Shrink or Crack Fills any Depth| Indoor & Outdoor Use
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 10mo ago

Toupret Fine Surface Filler - Ultra-Smooth Interior Wall Repair for Minor Imperfections - White Easy Sanding Paintable No Shrink - Professional Finish for Plaster Ceilings & Walls - 1.5kg
- Price
- £7.33
- Rating
- 4.7/5
- Reviews
- 330
- Age
- 5y ago

Toupret Fine Surface Filler - Ultra-Smooth Interior Wall Repair for Minor Imperfections - White Easy Sanding Paintable No Shrink - Professional Finish for Plaster Ceilings & Walls - 0.33kg
- Price
- £5.45
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 5y ago

Palace Fine Surface FIller Tub 600gm - Durable Multi-Purpose Filler for Repairing Shallow Gaps Cracks and Fine Nicks Sandable & Paintable
- Price
- £1.04
- Rating
- 4.6/5
- Reviews
- 2,196
- Age
- 6y ago

Bartoline Ready Mixed Fine Surface Filler 600g Ultra-Smooth Finish Quick-Drying Easy Application Ideal for Interior Repairs
- Price
- £2.72
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
82
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
4%
- Ronseal50%
- POLYCELL12%
- Polycell10%
- Palace9%
- Bartoline9%
- Toupret6%
- Open — no brand owns it (1 brand, 4%)
Demand
Fine Filler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.4× · 10 of 12 months tracked
Search terms
Top Fine Filler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fine surface filler9K/yr
- fine filler8K/yr
- fine filler for walls8K/yr
- ronseal smooth finish filler5K/yr
- ronseal filler4K/yr
- polycell smoothover8K/yr
- polyfilla smoothover5K/yr
Reviews and returns
What reviews say buyers love and hate about Fine Filler
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Easy to use - more difficult than I expected
It is difficult to apply
Too hard to be useful
Poor product
Absolutely terrible filler
This product sure is cheap
Arrived half full and hard
It is a little harder to sand
was insanely hard
Arrived having completely leaked out into the box
with liquid having leaked through
filler leaked everywhere
white is also wet in this case
Turns white to yellow after a month
However after a month or so Ive noticed that the whiteness has started to turn yellow
Love
Easy to use
it was very easy to apply
so handy it's ready to use
Its well-made
Really good quality filler
Excellent product
As advertised
Worked as expected
It does the job
Good Price
very good value for money thanks
Excellent Value
Great finish
Very good finishing filler
Gives nice smooth finish
Return
0.4% Return rate 7% Fixable by listing
Arrived having completely leaked out into the box
with liquid having leaked through
filler leaked everywhere
Small pot
Smaller tub than I anticipated
Only complaint is that the small pot is too tall
Easy to use - more difficult than I expected
It is difficult to apply
Too hard to be useful
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fine Filler questions
Answered from the same tracked data.








