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Fine Filler

Fail

Demand is soft, at -27.9% this quarter, so Fine Filler is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£82K/yr48K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
58%top-5 click share · 7 brands · 82 sellers

Flapen Score

Fine Filler against its category

The dotted line is the DIY & Tools average. Past it, Fine Filler is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fine Filler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fine Filler 48K times last year and spent an estimated £82K. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

18.5% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
18.5%
Market size, estimated
£82Ka year
Top search term
fine surface filler9K searches a year

02 · Price

A sale here is worth £9.36.

Listings sell for £9.36 on average, from £1.04 to £37.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.36 that is £2K to £5K a year per listing.

Average price
£9.36under the $15 to $100 sweet spot
Price range
£1.04–£37.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

12% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #118 within Adhesives & Sealers. It carries 2,309 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#118in Adhesives & Sealers
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,309per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Fine Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

82

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

4%

  • Ronseal50%
  • POLYCELL12%
  • Polycell10%
  • Palace9%
  • Bartoline9%
  • Toupret6%
  • Open — no brand owns it (1 brand, 4%)

Demand

Fine Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.4× · 10 of 12 months tracked

Search terms

Top Fine Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fine surface filler9K/yr
  • fine filler8K/yr
  • fine filler for walls8K/yr
  • ronseal smooth finish filler5K/yr
  • ronseal filler4K/yr
  • polycell smoothover8K/yr
  • polyfilla smoothover5K/yr

Reviews and returns

What reviews say buyers love and hate about Fine Filler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use16%+0.71

Easy to use - more difficult than I expected

It is difficult to apply

Too hard to be useful

Quality-Overall12%−0.07

Poor product

Absolutely terrible filler

This product sure is cheap

Hard Feel12%−0.08

Arrived half full and hard

It is a little harder to sand

was insanely hard

Leak-Proof10%

Arrived having completely leaked out into the box

with liquid having leaked through

filler leaked everywhere

Color6%+0.27

white is also wet in this case

Turns white to yellow after a month

However after a month or so Ive noticed that the whiteness has started to turn yellow

Love

Ease Of Use19%+0.71

Easy to use

it was very easy to apply

so handy it's ready to use

Quality-Overall18%−0.07

Its well-made

Really good quality filler

Excellent product

Advertised Vs Actual Product14%−0.03

As advertised

Worked as expected

It does the job

Value For Money11%+0.73

Good Price

very good value for money thanks

Excellent Value

Stitch/Finish/Polish4%+0.69

Great finish

Very good finishing filler

Gives nice smooth finish

Return

0.4% Return rate 7% Fixable by listing

Leak-Proof52%█▆▆█▆█

Arrived having completely leaked out into the box

with liquid having leaked through

filler leaked everywhere

Defective Material/Parts14%▃▇█▄▇▇
Functionality-Overall4%▆███▆▂
Size-Overall4%▃▆▅█▂▅

Small pot

Smaller tub than I anticipated

Only complaint is that the small pot is too tall

Ease Of Use4%▆█▇▆▆▅

Easy to use - more difficult than I expected

It is difficult to apply

Too hard to be useful

FAQ

Common Fine Filler questions

Answered from the same tracked data.