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Fine Filler

Fail

Demand is soft, at -27.9% this quarter, so Fine Filler is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£82K/yr48K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
58%top-5 click share · 7 brands · 82 sellers

Flapen Score

Fine Filler against its category

The dotted line is the DIY & Tools average. Past it, Fine Filler is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fine Filler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fine Filler 48K times last year and spent an estimated £82K. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 18.5% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
18.5%
Market size, estimated
£82Ka year
Top search term
fine surface filler9K searches a year

02 · Price

A sale here is worth £9.36.

Listings sell for £9.36 on average, from £1.04 to £37.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.36 that is £2K to £5K a year per listing.

Average price
£9.36under the $15 to $100 sweet spot
Price range
£1.04–£37.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

12% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #118 within Adhesives & Sealers. It carries 2,309 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#118in Adhesives & Sealers
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,309per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Fine Filler products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

82

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

4%

  • Ronseal50%
  • POLYCELL12%
  • Polycell10%
  • Palace9%
  • Bartoline9%
  • Toupret6%
  • Open — no brand owns it (1 brand, 4%)

Demand

Fine Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.4× · 10 of 12 months tracked

Search terms

Top Fine Filler search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fine surface filler9K/yr
  • fine filler8K/yr
  • fine filler for walls8K/yr
  • ronseal smooth finish filler5K/yr
  • ronseal filler4K/yr
  • polycell smoothover8K/yr
  • polyfilla smoothover5K/yr

Reviews and returns

What reviews say buyers love and hate about Fine Filler

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
16%of negative reviews mention “Ease Of Use”
0.4%of orders come back
“Easy to use - more difficult than I expected”
A buyer, on “Ease Of Use”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fine Filler questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data