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Filling Knife

Fail

Products sell for $6.14 on average, outside the sweet spot, so Filling Knife is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£199K/yr229K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
65%top-5 click share · 14 brands · 75 sellers

Flapen Score

Filling Knife against its category

The dotted line is the DIY & Tools average. Past it, Filling Knife is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filling Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Filling Knife 229K times last year and spent an estimated £199K. The top 5 brands take 74% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
14.2%
Market size, estimated
£199Ka year
Peak month
February1.6× the quietest month
Top search term
filling knife78K searches a year

02 · Price

A sale here is worth £6.14.

Listings sell for £6.14 on average, from £2.07 to £21.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £6.14 that is £12K to £15K a year per listing.

Average price
£6.14under the $15 to $100 sweet spot
Price range
£2.07–£21.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£12K–£15K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #15 within Painting Supplies, Tools & Wall Treatments. It carries 1,635 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#15in Painting Supplies, Tools & Wall Treatments
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,635per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Filling Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£80K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

75

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

22%

  • Harris41%
  • KZXXZH14%
  • Axus Decor8%
  • YWYHHM6%
  • Sukudon5%
  • G4GADGET4%

Demand

Filling Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Filling Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • filling knife78K/yr
  • filler knife43K/yr
  • filler tool27K/yr
  • filling knife set21K/yr
  • wall filler tool9K/yr
  • filling knives10K/yr
  • flexible filling knife6K/yr
  • filler scraper5K/yr
  • filler knife for walls5K/yr
  • filling blades5K/yr

Reviews and returns

What reviews say buyers love and hate about Filling Knife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.17

I know theyre cheap

Garbage

Bad quality

Strength20%−0.13

not as robust as they look

Also felt a bit flimsy

Flimsy

Value For Money9%+1.10

expensive for just a small bit of plastic

A waste of money

waste of money

Size-Overall5%

leaves to bigger bead

found the 8mm was only just about small enough

too big for me

Product Condition4%−0.03

Unfortunately this item came filthy as if it was already used

Item was used

Love

Quality-Overall31%−0.17

Excellent product

Good quality, a few different thickness options, ok for beginner, easy to clean

Overall, very pleased with them and love the warm bright yellow colour - they won't go missing in the toolbox

Value For Money15%+1.10

Good price

Excellent value for money

Excellent value for money

Advertised Vs Actual Product9%+0.62

works as it should

Does the job

As described

Ease Of Use9%+0.61

Comes in handy

Easy to use

Very handy

Size-Overall5%

Great variety of sizes

with a good selection of sizes

Good mix of sizes

Return

0.3% Return rate 13% Fixable by listing

Quality-Overall29%█▇▄▃▅▇

I know theyre cheap

Garbage

Bad quality

Size-Overall11%▄▅▃▂▁█

leaves to bigger bead

found the 8mm was only just about small enough

too big for me

Functionality-Overall11%▆█▄█▁▁
Material Quality8%▁▁▇█▁▁
Product Condition7%▄▇█▁▁▁

Unfortunately this item came filthy as if it was already used

Item was used

FAQ

Common Filling Knife questions

Answered from the same tracked data.