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Filling Knife

pricing outside the sweet spot ($6.14 avg) — Filling Knife doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 39Growth 19Conversion 96Competition 33Returns 99Price range 32Avg price 17Brand share 52Review moat 49Quality gap 45
This niche Category average

Is Filling Knife profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Filling Knife is a £199K/yr Amazon United Kingdom market (229K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 48/100.

Filling Knife: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.5% over the last 90 days and 14.2% of searches end in a purchase.

£199K

revenue / yr

Units sold / yr40K
Search volume / yr-12.5%229K
Conversion rate14.2%
Avg price£6.14

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers14 · 75
Top-5 product click share65%
Open market26%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement33%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews1,635

Top Filling Knife products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£20K£40K£60K£80K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

75

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

22%

  • Harris41%
  • KZXXZH14%
  • Axus Decor8%
  • YWYHHM6%
  • Sukudon5%
  • G4GADGET4%

Filling Knife demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume229KCVR14.2%Products18Brands14Top 5 Brands74%OOS Rate5.0%Rating4.5★Reviews1,635Avg BSR#15
5K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Filling Knife search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • filling knife78K/yr
  • filler knife43K/yr
  • filler tool27K/yr
  • filling knife set21K/yr
  • wall filler tool9K/yr
  • filling knives10K/yr
  • flexible filling knife6K/yr
  • filler scraper5K/yr
  • filler knife for walls5K/yr
  • filling blades5K/yr

What reviews say buyers love and hate about Filling Knife

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall31%

Excellent product

Value For Money15%

Good price

Advertised Vs Actual Product9%

works as it should

Ease Of Use9%

Comes in handy

Size-Overall5%

Great variety of sizes

What buyers complain about

76% of reviews
Quality-Overall22%

I know theyre cheap

Strength20%

not as robust as they look

Value For Money9%

expensive for just a small bit of plastic

Size-Overall5%

leaves to bigger bead

Product Condition4%

Unfortunately this item came filthy as if it was already used

Filling Knife return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
29%
2Size-Overall
11%
3Functionality-Overall
11%
4Material Quality
8%
5Product Condition
7%

Common Filling Knife questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Filling Knife 48/100 on Amazon United Kingdom — Skip it. The niche generates £199K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -12.5% over the last 90 days.
Search demand for Filling Knife on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.