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Filler for Walls

Maybe

Buyers convert on 17.5% of searches. But prices span $1.04–$16.31, mostly outside the sweet spot, so Filler for Walls is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£962K/yr868K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
54%top-5 click share · 17 brands · 99 sellers

Flapen Score

Filler for Walls against its category

The dotted line is the DIY & Tools average. Past it, Filler for Walls is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filler for Walls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Filler for Walls 868K times last year and spent an estimated £962K. The top 5 brands take 72% of clicks. Demand peaks in Mar. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

17.5% of searches ended in a purchase last week.

Shoppers searched for this 868K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £962K a year.

Searches, last 12 months
868K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
17.5%
Market size, estimated
£962Ka year
Peak month
March1.9× the quietest month
Top search term
wall filler233K searches a year

02 · Price

A sale here is worth £6.34.

Listings sell for £6.34 on average, from £1.04 to £16.31. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £6.34 that is £32K to £38K a year per listing.

Average price
£6.34under the $15 to $100 sweet spot
Price range
£1.04–£16.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
£32K–£38K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #38 within Adhesives & Sealers. It carries 2,347 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#38in Adhesives & Sealers
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,347per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Filler for Walls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£48K£96K£144K£192K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

99

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

23%

  • Ronseal27%
  • Bartoline27%
  • Everbuild7%
  • GORILLA6%
  • Palace6%
  • Sika5%

Demand

Filler for Walls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Search terms

Top Filler for Walls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wall filler233K/yr
  • filler for walls219K/yr
  • filler157K/yr
  • wall filler ready mixed for holes64K/yr
  • hole filler19K/yr
  • wall filler ready mixed18K/yr
  • wall hole filler18K/yr
  • plaster filler16K/yr
  • ready mixed wall filler11K/yr
  • all purpose filler16K/yr

Reviews and returns

What reviews say buyers love and hate about Filler for Walls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use17%+1.28

bit awkward to use at times

Difficult to use

To hard to get filler out

Quality-Overall12%−0.01

Useless rubbish really

Absolute rubbish

quality is poor

Value For Money8%

which feels a bit disappointing considering the price

Overpriced

expensive for the small amount you actually get in the tube

Hard Feel7%−0.06

Arrived half full and hard

It is a little harder to sand

was insanely hard

Size-Overall6%+0.50

Smaller tub than I anticipated

Really massive box much bigger than we expected

small tube

Love

Ease Of Use23%+1.28

Easy to open

easy to apply

Easy to use

Quality-Overall18%−0.01

Its well-made

Excellent Product

Really good quality filler

Advertised Vs Actual Product13%+0.31

Better than expected

As described

Does it job

Value For Money12%

Excellent value for money

Good Price

Excellent Value

Efficiency4%+0.34

does the job

Does the job well

Worked well

Return

0.3% Return rate 13% Fixable by listing

Leak-Proof40%▅▆▅▆██

Arrived having completely leaked out into the box

spilled out everywhere

It popped off in transport spilling its contents over the other items in the parcel

Defective Material/Parts14%█▆█▆▇█
Size-Overall8%▅██▇▃▃

Smaller tub than I anticipated

Really massive box much bigger than we expected

small tube

Functionality-Overall5%▃▆█▅▅▂

Wouldnt recommend use its for a crack in my bedroom and even though it was applied as instructed the crack still reappears.

this isn't fit for its job

Crap, doesn't do anything

Ease Of Use4%▃▂█▅▃▃

bit awkward to use at times

Difficult to use

To hard to get filler out

FAQ

Common Filler for Walls questions

Answered from the same tracked data.