Fence Treatment
MaybeReturns run at only 0.4% of orders. But shoppers spend only $47K a year here, so Fence Treatment is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 4957
- Market size
- £47K/yr42K searches / yr
- 90-day growth
- +77.4%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 78 sellers
Flapen Score
Fence Treatment against its category
The dotted line is the DIY & Tools average. Past it, Fence Treatment is stronger. Inside it, weaker.
Market
The Fence Treatment market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fence Treatment 42K times last year and spent an estimated £47K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +77.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +77.4%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £47Ka year
- Peak month
- May23.7× the quietest month
- Top search term
- light oak fence paint9K searches a year
02 · Price
A sale here is worth £16.14.
Listings sell for £16.14 on average, from £5.63 to £36.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.14 that is £2K to £4K a year per listing.
- Average price
- £16.14inside the $15 to $100 sweet spot
- Price range
- £5.63–£36.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #178 within Painting Supplies, Tools & Wall Treatments. It carries 1,340 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 62%
- Out of stock, average day
- 0.0%
- Average rank
- #178in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,340per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Fence Treatment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ronseal RSLOCFLHG5L One Coat Fence Life Harvest Gold 5 Litre
- Price
- £9.83
- Rating
- 4.4/5
- Reviews
- 1,571
- Age
- 8y ago
Cuprinol 5 year Ducksback Shed & Fence Paint 5ltr - Autumn Gold
- Price
- £17.39
- Rating
- 4.5/5
- Reviews
- 441
- Age
- 10y ago
Ronseal RSLFLHGN4LAV One Coat Fence Life Harvest Gold New 4 Litre +25%
- Price
- £10.51
- Rating
- 4.2/5
- Reviews
- 264
- Age
- 9y ago
Ronseal RSLFLPPHG5L 5 Litre Fence Life Plus Paint - Harvest Gold
- Price
- £9.17
- Rating
- 4.3/5
- Reviews
- 12,245
- Age
- 10y ago
Ronseal 5L One Coat Fence Life Fence Paint Bundle Deal 2 for 49.99-2 x 5L tubs = 10L - Harvest Gold
- Price
- £17.77
- Rating
- 4.3/5
- Reviews
- 195
- Age
- 8y ago
Trending
90-day click momentum
Bondex Extra Wood Stain - Oak Suitable for Exerior Wood - Weather & UV Protection Water Based 4 Years Protection - 5L
- Price
- £26.25
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 3y ago
V33 High Protection Woodstain - 8-Year Guarantee - UV Filters - Water-Repellent - Quick-Drying - Only 2 Coats - Light Oak 2.5 litres
- Price
- £26.73
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 2y ago
Ronseal RSLOCFLHG5L One Coat Fence Life Harvest Gold 5 Litre
- Price
- £9.83
- Rating
- 4.4/5
- Reviews
- 1,571
- Age
- 8y ago
Rustins TLLO1000 1L Timberlife Oak - Light Brown
- Price
- £10.10
- Rating
- 4.4/5
- Reviews
- 606
- Age
- 15y ago
Cuprinol 5 year Ducksback Shed & Fence Paint 5ltr - Autumn Gold
- Price
- £17.39
- Rating
- 4.5/5
- Reviews
- 441
- Age
- 10y ago
Newest
by launch date
Cuprinol Less Mess Autumn Gold Fence Care Stain 6L + Free 4 Inch Fence Paint Brush & Nitrile Gloves OneCoat Coverage Quick Drying Rich Colour & Low Odour
- Price
- £16.45
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 9mo ago
One Coat Fence Life Paint 5L Harvest Gold Durable Weatherproof Wood Paint for Fences & Sheds One Coat Coverage Fade-Resistant Quick-Drying Outdoor Protection
- Price
- £13.75
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 1y ago
Ronseal One Coat Shed & Fence Pouch Harvest Gold 950ml - Mix with Water to Make 5 Litres of Paint for Effortless Coverage and Long-Lasting Protection
- Price
- £5.63
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 1y ago
Ronseal One Coat Shed and Fence Protector Harvest Gold 12L
- Price
- £22.08
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 1y ago
V33 High Protection Woodstain - 8-Year Guarantee - UV Filters - Water-Repellent - Quick-Drying - Only 2 Coats - Light Oak 2.5 litres
- Price
- £26.73
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
78
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
11%
- Ronseal43%
- Cuprinol25%
- RUSTINS8%
- One Coat6%
- V334%
- Roxil3%
- Open — no brand owns it (6 brands, 11%)
Demand
Fence Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 23.7×
Search terms
Top Fence Treatment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- light oak fence paint9K/yr
- harvest gold fence paint7K/yr
- autumn gold fence paint5K/yr
- fence treatment5K/yr
- fence paint light oak4K/yr
- ronseal harvest gold fence paint3K/yr
- cuprinol autumn gold4K/yr
- cuprinol ducksback autumn gold3K/yr
- ronseal harvest gold3K/yr
Reviews and returns
What reviews say buyers love and hate about Fence Treatment
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful colour
the colour is totally different
A lot more darker even though it's meant to be light
Extremely extremely thin paint
Horrible paint
old tired fence. that literally ate the paint
had leaked a bit
saw that half of the tub had leaked all into the plastic bag which it was put in
Containers leaking
Very thin
as thin as water
Seems a lot thinner than the same product I bought last year locally
didn`t repel water anywhere as good as i expected
Its clearly been WATERED DOWN
I've found that watering not being repellent as it did at first testing
Love
Beautiful Colour
gave a consistent colour
A great shade
Great product with a lovely result
Excellent product
Reliable Ronseal
Cheap
Good value for money
Excellent price
Good Coverage
Great even coverage
Good coverage and easy to apply
Good paint
Good quality paint
Great fence paint
Return
0.4% Return rate 40% Fixable by listing
Awful colour
the colour is totally different
A lot more darker even though it's meant to be light
Extremely extremely thin paint
Horrible paint
old tired fence. that literally ate the paint
had leaked a bit
saw that half of the tub had leaked all into the plastic bag which it was put in
Containers leaking
a little more expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cardboard Cutter
£343K/yr+30.6%
Door Canopy
£202K/yr+187.7%
Fence Post Repair
£359K/yr-8.2%
Cat Window Guard
£98K/yr+413.1%
Sun Shade
£202K/yr+187.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fence Treatment questions
Answered from the same tracked data.