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Fence Post

Maybe

Returns run at only 0.4% of orders. But buyers convert on only 1.1% of searches, so Fence Post is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£66K/yr219K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
33%top-5 click share · 32 brands · 48 sellers

Flapen Score

Fence Post against its category

The dotted line is the DIY & Tools average. Past it, Fence Post is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fence Post market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fence Post 219K times last year and spent an estimated £66K. The top 5 brands take 53% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
1.1%
Market size, estimated
£66Ka year
Peak month
May3.0× the quietest month
Top search term
fence post72K searches a year

02 · Price

A sale here is worth £26.27.

Listings sell for £26.27 on average, from £4.72 to £69.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £26.27 that is £0 to £3K a year per listing.

Average price
£26.27inside the $15 to $100 sweet spot
Price range
£4.72–£69.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #92 within Building Supplies. It carries 372 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
35%
Out of stock, average day
5.8%
Average rank
#92in Building Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
372per listing
Listings tracked
65

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Fence Post products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

48

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

33%

Top 20: 64%

Open market

42%

  • Suregreen17%
  • Premier Garden Supplies11%
  • POSTSAVER10%
  • Primrose9%
  • ARIFARO6%
  • Sptchapn5%

Demand

Fence Post search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.0×

Search terms

Top Fence Post search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fence post72K/yr
  • fence posts32K/yr
  • metal fence posts21K/yr
  • fence stakes12K/yr
  • wooden fence posts11K/yr
  • fence posts 6ft7K/yr
  • wooden post7K/yr
  • garden posts6K/yr
  • posts7K/yr
  • wooden posts for garden4K/yr

Reviews and returns

What reviews say buyers love and hate about Fence Post

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry11%−0.11

Mouldy and wet

The bag was already wet outside

This time arrived soaking wet and poor quality

Rusts/Corrodes11%−0.07

rusts straight away

Rusty

Goes very rusty

Durability8%−0.02

Broke After First Use

Don't know how durable they are

it is clearly not designed to be durable

Wood Quality8%−0.07

Not very strong wood

Rotted wood

as soon as a screw went in it split the wood

Quality-Overall7%+1.06

Not great quality

Dangerous cheap and inferior product

Quality is rather low

Love

Quality-Overall34%+1.06

Excellent strong product

Brilliant quality, so easy to install

Excellent Quality

Strength15%+0.83

Good strong pegs well made

Solid piece of kit

Extremely strong

Advertised Vs Actual Product13%+0.80

As advertised

Exactly what I ordered

As described

Value For Money11%+1.05

Good value for money

Good price

Reasonably priced

Ease Of Use7%+0.35

Easy to use

Really handy to have

Very handy

Return

0.4% Return rate 65% Fixable by listing

Size-Overall46%▃█▆▆▅▄

Not fit for purpose

Ridiculously small

the gloves they provide are tiny

Advertised Vs Actual Product7%█▄▅▃▂▄

Arrived mouldy and wet, nothing like the pictures

The photo is very deceiving

not as advertised

Functionality-Overall6%▆█▂▁▆▅
Strength6%▁▁▄█▅▃

is very flimsy at height

Not strong enough

Weak

Compatibility-Overall3%▁█▃▃▅▄

FAQ

Common Fence Post questions

Answered from the same tracked data.