Fence Paint
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 94% of clicks, so Fence Paint is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 4958
- Market size
- £493K/yr973K searches / yr
- 90-day growth
- +43.9%search demand this quarter
- Competition
- 44%top-5 click share · 11 brands · 98 sellers
Flapen Score
Fence Paint against its category
The dotted line is the DIY & Tools average. Past it, Fence Paint is stronger. Inside it, weaker.
Market
The Fence Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fence Paint 973K times last year and spent an estimated £493K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr–May–Jul. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 973K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £493K a year.
- Searches, last 12 months
- 973K
- Growth, 90 days vs prior 90
- +43.9%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £493Ka year
- Peak month
- April22.6× the quietest month
- Top search term
- fence paint512K searches a year
02 · Price
A sale here is worth £12.76.
Listings sell for £12.76 on average, from £2.75 to £24.14. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £12.76 that is £10K to £13K a year per listing.
- Average price
- £12.76under the $15 to $100 sweet spot
- Price range
- £2.75–£24.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
30% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Painting Supplies, Tools & Wall Treatments. It carries 3,291 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,291per listing
- Listings tracked
- 40
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Fence Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ronseal One Coat Fence Life Dark Oak 5L
- Price
- £9.86
- Rating
- 4.5/5
- Reviews
- 2,387
- Age
- 8y ago
Ronseal 5L One Coat Fence Life Fence Paint Bundle Deal 2 for 22.95-2 x 5L Tubs = 10L - Dark Oak
- Price
- £17.76
- Rating
- 4.4/5
- Reviews
- 995
- Age
- 8y ago
Ronseal Fence Life Medium Oak 5l
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 385
- Age
- 16y ago
Ronseal RSLFLMON4LAV One Coat Fence Life Medium Oak New 4 Litre +25%
- Price
- £10.34
- Rating
- 4.3/5
- Reviews
- 392
- Age
- 9y ago
Ronseal One Coat Fence Life Charcoal Grey 5L
- Price
- £10.30
- Rating
- 4.3/5
- Reviews
- 698
- Age
- 3y ago
Trending
estimated 90-day click momentum
ZOPPER One Coat Fence Paint Dark Oak 5L Waterproof Shed & Fence Paint Quick Dry Wood Protector Showerproof with 4 Brush
- Price
- £18.50
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 3mo ago
Ronseal RSLFLPPS5L 5 Litre Fence Life Plus Paint - Slate
- Price
- £11.56
- Rating
- 4.3/5
- Reviews
- 12,245
- Age
- 10y ago
Johnstones - Garden Colours - Bold Plum - Exterior Wood Paint - Fade Resistant - Suitable for Garden Furniture Outdoors - Fence Paint - Dry in 2 hours - 12m2 Coverage per Litre - 1L
- Price
- £7.68
- Rating
- 4.5/5
- Reviews
- 656
- Age
- 9y ago
Johnstones - Garden Colours Fence Paint - Black | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
- Price
- £11.47
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 4y ago
Ronseal One Coat Fence Life Dark Oak 5L
- Price
- £9.86
- Rating
- 4.5/5
- Reviews
- 2,387
- Age
- 8y ago
Newest
by launch dateZOPPER One Coat Fence Paint Dark Oak 5L Waterproof Shed & Fence Paint Quick Dry Wood Protector Showerproof with 4 Brush
- Price
- £18.50
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 3mo ago
Johnstones - Garden Colours Fence Paint - Deep Oak | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
- Price
- £9.47
- Rating
- 4.5/5
- Reviews
- 1,980
- Age
- 2y ago
Ronseal One Coat Fence Life Charcoal Grey 5L
- Price
- £10.30
- Rating
- 4.3/5
- Reviews
- 698
- Age
- 3y ago
Johnstones - Garden Colours Fence Paint - Black | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
- Price
- £11.47
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 4y ago
Johnstones Woodcare One Coat Shed and Fence - Shaded Grey - 5L
- Price
- £6.24
- Rating
- 4.0/5
- Reviews
- 417
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
98
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 79%
Open market
5%
- Ronseal56%
- One Coat14%
- Johnstone's11%
- Cuprinol10%
- ZOPPER3%
- BAPOLE1%
- Open — no brand owns it (5 brands, 5%)
Demand
Fence Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 22.6×
Search terms
Top Fence Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fence paint512K/yr
- ronseal fence paint130K/yr
- shed paint90K/yr
- garden fence paint45K/yr
- dark oak fence paint24K/yr
- fence paint one coat18K/yr
- fence stain19K/yr
- shed and fence paint18K/yr
- shed paint waterproof17K/yr
- ronseal one coat fence paint10K/yr
Reviews and returns
What reviews say buyers love and hate about Fence Paint
We read the reviews and the return reasons for every product selling here.
“Horrible paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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£359K/yr-8.2%
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£98K/yr+413.1%
Sun Shade
£202K/yr+187.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fence Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data