Fence Paint
MaybeReturns run at only 0.2% of orders. But the top 5 brands take 94% of clicks, so Fence Paint is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 4958
- Market size
- £493K/yr973K searches / yr
- 90-day growth
- +43.9%search demand this quarter
- Competition
- 44%top-5 click share · 11 brands · 98 sellers
Flapen Score
Fence Paint against its category
The dotted line is the DIY & Tools average. Past it, Fence Paint is stronger. Inside it, weaker.
Market
The Fence Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fence Paint 973K times last year and spent an estimated £493K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr–May–Jul. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 973K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £493K a year.
- Searches, last 12 months
- 973K
- Growth, 90 days vs prior 90
- +43.9%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £493Ka year
- Peak month
- April22.6× the quietest month
- Top search term
- fence paint512K searches a year
02 · Price
A sale here is worth £12.76.
Listings sell for £12.76 on average, from £2.75 to £24.14. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £12.76 that is £10K to £13K a year per listing.
- Average price
- £12.76under the $15 to $100 sweet spot
- Price range
- £2.75–£24.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
30% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Painting Supplies, Tools & Wall Treatments. It carries 3,291 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,291per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Fence Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ronseal One Coat Fence Life Dark Oak 5L
- Price
- £9.86
- Rating
- 4.5/5
- Reviews
- 2,387
- Age
- 8y ago
Ronseal 5L One Coat Fence Life Fence Paint Bundle Deal 2 for 22.95-2 x 5L Tubs = 10L - Dark Oak
- Price
- £17.76
- Rating
- 4.4/5
- Reviews
- 995
- Age
- 8y ago
Ronseal Fence Life Medium Oak 5l
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 385
- Age
- 16y ago
Ronseal RSLFLMON4LAV One Coat Fence Life Medium Oak New 4 Litre +25%
- Price
- £10.34
- Rating
- 4.3/5
- Reviews
- 392
- Age
- 9y ago
Ronseal One Coat Fence Life Charcoal Grey 5L
- Price
- £10.30
- Rating
- 4.3/5
- Reviews
- 698
- Age
- 3y ago
Trending
90-day click momentum
ZOPPER One Coat Fence Paint Dark Oak 5L Waterproof Shed & Fence Paint Quick Dry Wood Protector Showerproof with 4 Brush
- Price
- £18.50
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 3mo ago
Ronseal RSLFLPPS5L 5 Litre Fence Life Plus Paint - Slate
- Price
- £11.56
- Rating
- 4.3/5
- Reviews
- 12,245
- Age
- 10y ago
Johnstones - Garden Colours - Bold Plum - Exterior Wood Paint - Fade Resistant - Suitable for Garden Furniture Outdoors - Fence Paint - Dry in 2 hours - 12m2 Coverage per Litre - 1L
- Price
- £7.68
- Rating
- 4.5/5
- Reviews
- 656
- Age
- 9y ago
Johnstones - Garden Colours Fence Paint - Black | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
- Price
- £11.47
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 4y ago
Ronseal One Coat Fence Life Dark Oak 5L
- Price
- £9.86
- Rating
- 4.5/5
- Reviews
- 2,387
- Age
- 8y ago
Newest
by launch dateZOPPER One Coat Fence Paint Dark Oak 5L Waterproof Shed & Fence Paint Quick Dry Wood Protector Showerproof with 4 Brush
- Price
- £18.50
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 3mo ago
Johnstones - Garden Colours Fence Paint - Deep Oak | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
- Price
- £9.47
- Rating
- 4.5/5
- Reviews
- 1,980
- Age
- 2y ago
Ronseal One Coat Fence Life Charcoal Grey 5L
- Price
- £10.30
- Rating
- 4.3/5
- Reviews
- 698
- Age
- 3y ago
Johnstones - Garden Colours Fence Paint - Black | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
- Price
- £11.47
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 4y ago
Johnstones Woodcare One Coat Shed and Fence - Shaded Grey - 5L
- Price
- £6.24
- Rating
- 4.0/5
- Reviews
- 417
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
98
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
44%
Top 20: 79%
Open market
5%
- Ronseal56%
- One Coat14%
- Johnstone's11%
- Cuprinol10%
- ZOPPER3%
- BAPOLE1%
- Open — no brand owns it (5 brands, 5%)
Demand
Fence Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 22.6×
Search terms
Top Fence Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fence paint512K/yr
- ronseal fence paint130K/yr
- shed paint90K/yr
- garden fence paint45K/yr
- dark oak fence paint24K/yr
- fence paint one coat18K/yr
- fence stain19K/yr
- shed and fence paint18K/yr
- shed paint waterproof17K/yr
- ronseal one coat fence paint10K/yr
Reviews and returns
What reviews say buyers love and hate about Fence Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible paint
not the best paint
paint has leaked
Arrived today leaking
Leaked
Leaked everywhere
The colour is also darker than expected
Light grey not dark as in picture
Wrong colour sent
very thin
as thin as water
Seems a lot thinner than the same product I bought last year locally
Disappointing quality and finish
Poor quality
Seriously rubbish
Love
Great value and quality lovely results arrived quickly
Excellent product
Good quality easy to use product, covers well
The colour is absolutely stunning
Good color
Green
Excellent value for money
Good price
Reasonably priced
Good quality paint
Good paint at a verey good price
Excellent Paint
Ease of use
Easy to put on
easy to apply
Return
0.2% Return rate 23% Fixable by listing
Horrible paint
not the best paint
paint has leaked
Arrived today leaking
Leaked
Leaked everywhere
The colour is also darker than expected
Light grey not dark as in picture
Wrong colour sent
Not fit for purpose, like water
Very disappointed with this its smaller than I thought didnt go very far
This is a small tin not a tub
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fence Paint questions
Answered from the same tracked data.