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Fence Hooks

Maybe

The top 5 brands take only 26% of clicks. But prices span $2.60–$16.12, mostly outside the sweet spot, so Fence Hooks is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 2,225 DIY & Tools niches · +14 vs the category median of 49
Market size
£38K/yr92K searches / yr
90-day growth
+91.1%search demand this quarter
Competition
25%top-5 click share · 75 brands · 129 sellers

Flapen Score

Fence Hooks against its category

The dotted line is the DIY & Tools average. Past it, Fence Hooks is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fence Hooks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fence Hooks 92K times last year and spent an estimated £38K. The top 5 brands take 26% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +91.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+91.1%
Conversion, latest week
5.7%
Market size, estimated
£38Ka year
Peak month
May11.1× the quietest month
Top search term
garden hooks25K searches a year

02 · Price

A sale here is worth £7.18.

Listings sell for £7.18 on average, from £2.60 to £16.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £7.18 that is £0 to £718 a year per listing.

Average price
£7.18under the $15 to $100 sweet spot
Price range
£2.60–£16.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£718
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #91 within Hooks. It carries 1,012 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
99%
Out of stock, average day
10.1%
Average rank
#91in Hooks
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,012per listing
Listings tracked
88

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Fence Hooks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£751£2K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

75 rising

Sellers

129

Top-5 brand share

26%

Top 20: 64%

Top-5 click share

25%

Top 20: 60%

Open market

70%

  • JAPONC6%
  • lohey6%
  • ZITFRI5%
  • DONQL5%
  • Lemiyoo4%
  • saffruff4%

Demand

Fence Hooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.1×

Search terms

Top Fence Hooks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden hooks25K/yr
  • fence hooks21K/yr
  • outdoor hooks20K/yr
  • garden hooks for hanging11K/yr
  • garden hook5K/yr
  • outdoor hooks for hanging5K/yr
  • garden fence hooks3K/yr
  • metal hooks for garden2K/yr

Reviews and returns

What reviews say buyers love and hate about Fence Hooks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.13

They are tiny

Too short

Too big

Strength11%+1.09

Not strong enough

Very weak

Extremely flimsy

Quality-Overall9%+1.22

Poor quality

They are not of the same quality as previously

Looks cheap and after 4 years the sticky side turned yellow

Durability6%−0.04

Did not last

Broke within days

after a while just kept falling

Adhesion/Stickiness4%−0.02

Im not completely satisfied with the adhesiveness

Not even sticky came straight off

they do not stick

Love

Strength21%+1.09

Strong brackets

Good and strong

Big strong hooks

Quality-Overall20%+1.22

Excellent Product

Excellent items as described

Good strong quality

Value For Money12%+0.86

Great value

Excellent value

Good Value

Advertised Vs Actual Product11%+0.48

Better than expected

Exactly as advertised

As advertised

Ease Of Use6%+0.41

Easy to use

Easy to fix holds lots of tools neatly

Easy to apply

Return

0.7% Return rate 72% Fixable by listing

Size-Overall66%▇▇██▇▇

They are tiny

Too short

Too big

Strength9%▃▃▅▅█▇

Not strong enough

Very weak

Extremely flimsy

Adhesion/Stickiness4%██▃▂▂▂

Im not completely satisfied with the adhesiveness

Not even sticky came straight off

they do not stick

Quality-Overall4%█▄▆▃▇▅

Poor quality

They are not of the same quality as previously

Looks cheap and after 4 years the sticky side turned yellow

Functionality-Overall3%▇█▄▆▅▆

FAQ

Common Fence Hooks questions

Answered from the same tracked data.