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Felt Lap Vents

Fail

Demand is soft, at -59.8% this quarter, so Felt Lap Vents is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£93K/yr32K searches / yr
90-day growth
-59.8%search demand this quarter
Competition
85%top-5 click share · 6 brands · 14 sellers

Flapen Score

Felt Lap Vents against its category

The dotted line is the DIY & Tools average. Past it, Felt Lap Vents is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felt Lap Vents market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Felt Lap Vents 32K times last year and spent an estimated £93K. The top 5 brands take 100% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-59.8%
Conversion, latest week
12.4%
Market size, estimated
£93Ka year
Peak month
January8.2× the quietest month
Top search term
felt lap vents11K searches a year

02 · Price

A sale here is worth £23.45.

Listings sell for £23.45 on average, from £10.36 to £82.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £23.45 that is £12K to £18K a year per listing.

Average price
£23.45inside the $15 to $100 sweet spot
Price range
£10.36–£82.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #40 within Building Supplies. It carries 423 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#40in Building Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
423per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Felt Lap Vents products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • 4BAOHUI43%
  • HowseHold41%
  • Manthorpe7%
  • AMSKA INTERNATIONAL5%
  • Ashbrook Roofing3%
  • Timloc3%
  • Open — no brand owns it (0%)

Demand

Felt Lap Vents search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.2×

Search terms

Top Felt Lap Vents search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felt lap vents11K/yr
  • loft vents4K/yr
  • lap vents for loft4K/yr
  • lap vents3K/yr
  • loft vents for condensation4K/yr
  • felt lap vents for loft4K/yr
  • felt vents for loft3K/yr

Reviews and returns

What reviews say buyers love and hate about Felt Lap Vents

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength20%−0.06

now quite brittle felt

Functionality-Overall20%−0.17

just don't work behind my roof felt

Leak-Proof10%

Puddles everywhere, mould etc and leaking through to ceiling

Height7%+0.05

I would suggest fitting them as high as possible

Value For Money5%+0.48

high price only because this has more reviews nothing else

Love

Value For Money26%+0.48

Good price

Good value for money

Excellent value for money

Size-Overall19%+1.19

Easy fit

Easy to fit

Fit perfectly and snug whilst not being hard to install, part of my damp loft resolution

Assembly/Installation15%+1.44

Easy to install

Quick and easy to put in and despite other reviews saying they were flimsy and broke, I had no issues and no breakages

installed them in minutes

Ease Of Use11%+1.10

Simple to use

it's an easy job to complete

They slot neatly between the felt laps

Advertised Vs Actual Product6%−0.01

They do exactly as promised

Did the job

Does the job as described

Return

0.9% Return rate 54% Fixable by listing

Size-Overall56%█▆▄▁▅█
Functionality-Overall11%▁█▄▁▁▅

just don't work behind my roof felt

Compatibility-Overall9%█▁▅▁▁▁
Defective Material/Parts8%▅▁█▁▁▁
Strength5%▁█▄▁▁▁

now quite brittle felt

FAQ

Common Felt Lap Vents questions

Answered from the same tracked data.