fb keys
Skip itPrices mostly outside the sweet spot ($3.48–$11.15) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Review moat
Great109.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£7.65avg listing price — sweet spot $15–$100
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Market size
Bad£33K£33K/yr · 35K searches
Price range
Bad£3.48–£11.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fb keys is a £33K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
fb keys market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £46K–£61K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #232
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 22.2%
- Avg brand age
- 36 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
14
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
8%
- CARNFORTH48%
- DHEISHA13%
- EAI12%
- Clnyrwcb7%
- AIFKUGY6%
- Mellbree6%
- Open — no brand owns it (2 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.6×
Top fb keys search terms
- fb keys full set14K/yr
- fire brigade keys9K/yr
- fb keys10K/yr
- fb key2K/yr
Top fb keys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fire Brigade FB Master Key Set 6pcs FB1 FB2 FB4 FB5 FB11 FB14 and Drop Key
CARNFORTH£9.694.7★61 rev
8Pcs Fireman FB Keys Fire Brigade Drop Key Set - FB FB1 FB2 FB4 FB11 FB14
DHEISHA£8.014.4★33 rev
Fire Brigade FB Master Key Set 1 FB Original Key Ring Set1 = FB1/2/4/fb/fb11/fb14 Set of 6
EAI£8.264.4★662 rev
6pcs FB Fire Brigade Keys Fire Brigade Drop Keys Set - FB1 FB2 FB4 FB5 FB11 FB14
CARNFORTH£6.804.2★13 rev
Fire Brigade Keys Set 9Pcs FB FB1 FB2 FB4 FB11 FB14 Universal Fit for Emergency Services & Maintenance Panels Fire Door Key for Communal Door Access
Clnyrwcb£10.774.8★9 rev
Newest
by launch date
CleaZeny 8 Pcs FB Key Set - Heavy Duty Fire Brigade Keys for Emergency
CleaZeny£7.652 rev
Fire Brigade Keys 9Pcs Set FB1 FB2 FB4 FB11 FB14 w/Drop for Fire Doors
AIFKUGY£11.1515 rev
Fire Brigade Keys Set 9Pcs FB FB1 FB2 FB4 FB11 FB14 Universal Fit for Emergency Services & Maintenance Panels Fire Door Key for Communal Door Access
Clnyrwcb£10.779 rev
Fire Brigade FB Master Key Set 6pcs FB1 FB2 FB4 FB5 FB11 FB14 and Drop Key
CARNFORTH£9.6961 rev
8Pcs Fireman FB Keys Fire Brigade Drop Key Set - FB FB1 FB2 FB4 FB11 FB14
DHEISHA£8.0133 rev
Trending
90-day click momentumCleaZeny 8 Pcs FB Key Set - Heavy Duty Fire Brigade Keys for Emergency
CleaZeny£7.655.0★
Fire Brigade Keys 9Pcs Set FB1 FB2 FB4 FB11 FB14 w/Drop for Fire Doors
AIFKUGY£11.154.3★
Fire Brigade Keys Set 9Pcs FB FB1 FB2 FB4 FB11 FB14 Universal Fit for Emergency Services & Maintenance Panels Fire Door Key for Communal Door Access
Clnyrwcb£10.774.8★
Fire Brigade FB Master Key Set 6pcs FB1 FB2 FB4 FB5 FB11 FB14 and Drop Key
CARNFORTH£9.694.7★
FB Fire Brigade Padlock Keys - Packs of 2
EAI£3.484.4★
What buyers say about fb keys
What buyers praise and complain about, mined from review topics.What buyers love
“the quality feels solid”
“Good value”
“does the job”
“They also operate the common locks easily enough”
“easy to use”
“They feel sturdy and not cheap”
“handy to have in the toolkit to overcome access issues”
“seem to work smoothly”
“they fit perfectly”
“The keys are all very bright and appear well made and robust”
What buyers complain about
“Not as pictured”
“The keys are strong not lightweight”
“Not quality keys”
“let weighty than more expensive versions”
“came with a design flaw at the joint of the key itself”
“Didnt work”
“One key broke after few days”
Top return reasons
Common questions
- Is fb keys profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 12 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the fb keys niche?
- 8 brands and 14 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in fb keys?
- Top complaints mined from reviews: Advertised Vs Actual Product, Strength, Quality-Overall. The return rate is 0.8%.
- When does demand for fb keys peak?
- Demand peaks in Aug–Sep; the busiest month runs 1.6× the quietest.
- What does it cost to enter the fb keys niche?
- Listings span £3.48–£11.15; the average listing price is £7.65 (sweet spot $15–$100). The average incumbent carries 109 reviews — the moat a new listing must climb.