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Fb Keys

Fail

Prices span $3.48–$11.15, mostly outside the sweet spot, so Fb Keys is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£33K/yr35K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
74%top-5 click share · 8 brands · 14 sellers

Flapen Score

Fb Keys against its category

The dotted line is the DIY & Tools average. Past it, Fb Keys is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fb Keys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fb Keys 35K times last year and spent an estimated £33K. The top 5 brands take 86% of clicks. Demand peaks in Aug–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
12.5%
Market size, estimated
£33Ka year
Peak month
August1.6× the quietest month
Top search term
fb keys full set14K searches a year

02 · Price

A sale here is worth £7.65.

Listings sell for £7.65 on average, from £3.48 to £11.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.65 that is £2K to £4K a year per listing.

Average price
£7.65under the $15 to $100 sweet spot
Price range
£3.48–£11.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #232 within Door Hardware & Locks. It carries 109 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
22.2%
Average rank
#232in Door Hardware & Locks
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
109per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Fb Keys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

14

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

8%

  • CARNFORTH48%
  • DHEISHA13%
  • EAI12%
  • Clnyrwcb7%
  • AIFKUGY6%
  • Mellbree6%
  • Open — no brand owns it (2 brands, 8%)

Demand

Fb Keys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.6×

Search terms

Top Fb Keys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fb keys full set14K/yr
  • fire brigade keys9K/yr
  • fb keys10K/yr
  • fb key2K/yr

Reviews and returns

What reviews say buyers love and hate about Fb Keys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product42%−0.33

Not as pictured

Picture misleading

The photo is misleading

Strength13%−0.09

The keys are strong not lightweight

Not very strong

The pin just feels a tad weak

Quality-Overall13%+0.19

Not quality keys

No quality

not good quality

Weight Heavy8%−0.02

let weighty than more expensive versions

Unsustainable Design4%−0.04

came with a design flaw at the joint of the key itself

Love

Quality-Overall22%+0.19

the quality feels solid

Overall this is a great value set which is well made and well presented, one that I would recommend

Good quality

Value For Money20%+2.01

Good value

Worth every penny

work well good quality for money

Advertised Vs Actual Product14%−0.33

does the job

Exactly as described

Works as it should do

Locking Mechanism13%+1.26

They also operate the common locks easily enough

This impressive assembly should grant smooth entry through almost any common lock currently residing within the building's architecture

all worked in the locks for me

Ease Of Use10%+0.49

easy to use

Came in handy

great for occasional use

Return

0.8% Return rate 37% Fixable by listing

Size-Overall28%▆▇▇▇█▅
Functionality-Overall25%▁▆█▄▅▆

Didnt work

Compatibility-Overall11%█▁▂▂▁▅
Locking Mechanism9%▁▅▄▄▂█
Advertised Vs Actual Product8%▁▄▃▁█▁

Not as pictured

Picture misleading

The photo is misleading

FAQ

Common Fb Keys questions

Answered from the same tracked data.