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Fashion Tape

Fashion Tape shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

65
Worth a look
Market size 52Growth 90Conversion 96Competition 42Returns 98Price range 19Avg price 18Brand share 52Review moat 25Quality gap 97
This niche Category average

Is Fashion Tape profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fashion Tape is a £326K/yr Amazon United Kingdom market (362K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.

Fashion Tape: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +97.0% over the last 90 days and 14.0% of searches end in a purchase.

£326K

revenue / yr

Units sold / yr50K
Search volume / yr+97.0%362K
Conversion rate14.0%
Avg price£6.44

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers16 · 33
Top-5 product click share60%
Open market26%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement95%
New entrants (1y)4· 4 succeeded
Avg rating3.8★
Avg reviews4,119

Top Fashion Tape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£33K£65K£98K£130K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

33

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

23%

  • Linda's Essentials46%
  • flintronic11%
  • Tbwisher6%
  • WZWPY6%
  • LUMORIA5%
  • MIILYE3%

Fashion Tape demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume362KCVR14.0%Products22Brands16Top 5 Brands74%OOS Rate2.4%Rating3.8★Reviews4,119Avg BSR#37
13K8KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×

Top Fashion Tape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fashion tape86K/yr
  • double sided body tape56K/yr
  • double sided tape for clothes36K/yr
  • clothing tape27K/yr
  • body tape double sided27K/yr
  • clothes tape20K/yr
  • dress tape16K/yr
  • double sided boobytape17K/yr
  • body tape for clothes11K/yr
  • double sided fashion tape9K/yr

What reviews say buyers love and hate about Fashion Tape

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Adhesion/Stickiness23%

Very good and sticky

Ease Of Use17%

Easy to use

Quality-Overall16%

Reliable product

Advertised Vs Actual Product11%

Works like a dream

Value For Money4%

Definitely worth the price

What buyers complain about

82% of reviews
Adhesion/Stickiness43%

Didnt stick

Functionality-Overall11%

Doesn't work

Value For Money7%

way too expensive

Quality-Overall5%

absolute rubbish

Allergies5%

Caused Blisters After First Use

Fashion Tape return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
44%
2Functionality-Overall
16%
3Size-Overall
10%
4Advertised Vs Actual Product
5%
5Defective Material/Parts
4%

Common Fashion Tape questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fashion Tape 65/100 on Amazon United Kingdom — Worth a look. The niche generates £326K/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved +97.0% over the last 90 days.
Search demand for Fashion Tape on Amazon United Kingdom peaks in Apr–May–Jun–Jul, where the busiest month runs 3.0× the quietest.