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Fashion Tape

Pass

Fashion Tape scores 65 out of 100, a Pass. Shoppers spend $326K a year here, search demand grew +97.0% this quarter, and returns run at 0.4% of orders.

Flapen Score
65
65 / 100
Top 2% of 2,225 DIY & Tools niches · +16 vs the category median of 49
Market size
£326K/yr362K searches / yr
90-day growth
+97.0%search demand this quarter
Competition
60%top-5 click share · 16 brands · 33 sellers

Flapen Score

Fashion Tape against its category

The dotted line is the DIY & Tools average. Past it, Fashion Tape is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fashion Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fashion Tape 362K times last year and spent an estimated £326K. The top 5 brands take 74% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +97.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £326K a year.

Searches, last 12 months
362K
Growth, 90 days vs prior 90
+97.0%
Conversion, latest week
14.0%
Market size, estimated
£326Ka year
Peak month
June3.0× the quietest month
Top search term
fashion tape86K searches a year

02 · Price

A sale here is worth £6.44.

Listings sell for £6.44 on average, from £3.39 to £17.68. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £6.44 that is £16K to £19K a year per listing.

Average price
£6.44under the $15 to $100 sweet spot
Price range
£3.39–£17.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£16K–£19K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #37 within Adhesives & Sealers. It carries 4,119 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#37in Adhesives & Sealers
Average rating
3.83 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,119per listing
Listings tracked
22

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Fashion Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£65K£98K£130K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

33

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

23%

  • Linda's Essentials46%
  • flintronic11%
  • Tbwisher6%
  • WZWPY6%
  • LUMORIA5%
  • MIILYE3%

Demand

Fashion Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Fashion Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fashion tape86K/yr
  • double sided body tape56K/yr
  • double sided tape for clothes36K/yr
  • clothing tape27K/yr
  • body tape double sided27K/yr
  • clothes tape20K/yr
  • dress tape16K/yr
  • double sided boobytape17K/yr
  • body tape for clothes11K/yr
  • double sided fashion tape9K/yr

Reviews and returns

What reviews say buyers love and hate about Fashion Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness43%−0.26

Didnt stick

Does not stick to skin

NOT very sticky

Functionality-Overall11%−0.18

Doesn't work

Doesnt work well

Not working properly

Value For Money7%−0.08

way too expensive

Not worth the price

I was expecting much better for the price

Quality-Overall5%+1.19

absolute rubbish

ABSOLUTE CRAP

Rubbish

Allergies5%−0.06

Caused Blisters After First Use

Blistered skin

Caused blisters

Love

Adhesion/Stickiness23%−0.26

Very good and sticky

- it sticks well

Perfect amount of sticky

Ease Of Use17%+1.39

Easy to use

Easy to put on

its easy to get off

Quality-Overall16%+1.19

Reliable product

Excellent product

No issues

Advertised Vs Actual Product11%+0.71

Works like a dream

Exactly as advertised

Does exactly what its supposed to

Value For Money4%−0.08

Definitely worth the price

Good value for money

Good value

Return

0.4% Return rate 19% Fixable by listing

Adhesion/Stickiness44%█▇▇▆▇▆

Didnt stick

Does not stick to skin

NOT very sticky

Functionality-Overall16%▆▇██▇▅

Doesn't work

Doesnt work well

Not working properly

Size-Overall10%▁▅▂▂▅█
Advertised Vs Actual Product5%▁▁▅█▃▂
Defective Material/Parts4%▄▅▃▅██

FAQ

Common Fashion Tape questions

Answered from the same tracked data.