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Face Shield

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $87K a year here, so Face Shield is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£87K/yr100K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
61%top-5 click share · 18 brands · 34 sellers

Flapen Score

Face Shield against its category

The dotted line is the DIY & Tools average. Past it, Face Shield is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Shield market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Shield 100K times last year and spent an estimated £87K. The top 5 brands take 67% of clicks. Demand peaks in Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
7.2%
Market size, estimated
£87Ka year
Peak month
October1.9× the quietest month
Top search term
face shield52K searches a year

02 · Price

A sale here is worth £12.05.

Listings sell for £12.05 on average, from £2.99 to £37.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.05 that is £1K to £3K a year per listing.

Average price
£12.05under the $15 to $100 sweet spot
Price range
£2.99–£37.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #48 within Safety & Security. It carries 970 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
4.5%
Average rank
#48in Safety & Security
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
970per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Face Shield products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

34

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

27%

  • Portwest26%
  • Komonee17%
  • TaoRan9%
  • Bojueshaw8%
  • JSP7%
  • Jackson Safety6%

Demand

Face Shield search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Face Shield search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face shield52K/yr
  • face shield visor13K/yr
  • face visor9K/yr
  • face shields7K/yr
  • face visor shield4K/yr
  • safety visor4K/yr
  • face guard4K/yr
  • face sheild3K/yr
  • visors face shield5K/yr

Reviews and returns

What reviews say buyers love and hate about Face Shield

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.16

unfortunately its too big

Too small for starters

Not fit for purpose

Quality-Overall19%−0.03

Damaged and poor quality

Rubbish

cheap item, fell apart the first time I put it on

Advertised Vs Actual Product8%−0.03

Why is it advertised as clear

Not as advertised

clearly not the visor that is represented in the amazon pictures

Breathability8%

I had a problem with breathing filings while cutting steel

Also, condensation from breathing through nose. even with a face mask on

Soon as you breathe it mists up

Durability6%−0.05

Size adjustment dial broke within one time of use

cheap item, fell apart the first time I put it on

Love

Quality-Overall19%−0.03

Excellent product

Decent quality PPE at a good price

This is decent quality CE rated PPE at a good price

Value For Money19%+1.30

You get great deals

Good value

Good value for money

Advertised Vs Actual Product8%−0.03

Does the job

As expected and does the job perfectly

Exactly what I needed

Comfort-Overall7%+0.80

Very comfortable

Comfortable to wear

comfortable when using

Adjustability/Rotatability/Reclining7%+0.80

fully adjustable

easy to adjust fit

easy to adjust

Return

1.0% Return rate 46% Fixable by listing

Size-Overall31%▆██▇▇▅

unfortunately its too big

Too small for starters

Not fit for purpose

Quality-Overall9%▁▇▅█▁▄

Damaged and poor quality

Rubbish

cheap item, fell apart the first time I put it on

Functionality-Overall8%▅▃▃█▁▄
Defective Material/Parts8%▁▅▄▃▅█
Strength6%▅▁▇▃█▃

very flimsy

Beware of buying this, it is flimsy and the hinges are plastic and delicate

FAQ

Common Face Shield questions

Answered from the same tracked data.