Is face shield profitable to sell on Amazon United Kingdom?

The niche generates £87K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the face shield niche?

18 brands and 34 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in face shield?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.0%.

When does demand for face shield peak?

Demand peaks in Oct; the busiest month runs 1.9× the quietest.

What does it cost to enter the face shield niche?

Listings span £2.99–£37.27; the average listing price is £12.05 (sweet spot $15–$100). The average incumbent carries 970 reviews — the moat a new listing must climb.

face shield

Worth a look

Shows low returns (1.0%), but a small market ($87K/yr) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Price range

Good£2.99–£37.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Review moat

Good970

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.05

avg listing price — sweet spot $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Market size

Bad£87K

£87K/yr · 100K searches

According to Flapen's Amazon United Kingdom niche tracking, face shield is a £87K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

face shield market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £96K–£121K; units × avg price
Conversion rate: 7.2%
Avg BSR: #48
Page quality: 0%
Prime: 96%
Sponsored: 87%
Out of stock: 4.5%
Avg brand age: 42 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

27%

Portwest26%
Komonee17%
TaoRan9%
Bojueshaw8%
JSP7%
Jackson Safety6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.9×

Open Trend

Top face shield search terms

face shield52K/yr +6.8%5.2% conv.
face shield visor13K/yr +10.7%6.2% conv.
face visor9K/yr +12.0%5.4% conv.
face shields7K/yr +0.4%3.2% conv.
face visor shield4K/yr +17.4%6.7% conv.
safety visor4K/yr +21.3%6.0% conv.
face guard4K/yr +7.8%5.2% conv.
face sheild3K/yr -0.6%10.0% conv.
visors face shield5K/yr -53.0%5.2% conv.

All search terms

Top face shield products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Portwest PW91 Browguard Clear Face Shield Safety Visor Face Guard for Grinding Strimmer Workshop DIY with Wheel Ratchet Adjustment Foam Sweatband 1mm Polycarbonate Clear One Size

Portwest£9.924.4★997 rev

Face Shield Reusable Plastic Safety Screen Visor Transparent Cover Covering For Men Women Outdoors Indoors Shop Retail Anti-Fog Clear View Lightweight Design with Soft Comfort Foam & Elastic Band

Komonee£2.993.6★98 rev

10 Pack Visor Face_Shield Adjustable Plastic Transparent Safety Face_Shields for Women Men Protection Full Face Anti Fog Anti Droplet Dust

TaoRan£8.134.3★1,543 rev

Bojueshaw Anti-Fog Full Face Shield with Adjustable Strap Reusable HD Clear Protective Visor for Adults Universal Face Mask for Work Outdoor & Daily Use(Black)

Bojueshaw£7.693.7★42 rev

JSP STEALTH 9200 Safety FaceShield with integrated Safety Goggles

JSP£19.264.4★1,180 rev

Newest

by launch date

Nail Face Mask for Nail Drill: Salon Clear Visibility & Comfortable Wear Full Face Mask Splash Resistant Quicker DIY Nail Art Tools for Adults Women Men Salon Resistant Reusable

GYTFOG£7.270 rev

3mo ago

Gaomumu Anti-Fog Full-Face Shield Reusable Protective Cover Multi-Functional Adjustable Protective Face Mask Suitable for Construction Agriculture Welding and Outdoor Cycling(Black)

Gaomumu£7.642 rev

3mo ago

FunnAura Face Shield for Nail Drill Transparent Full Face Visor Splash & Dust Resistant for Salon & DIY Nail Art (1 Piece)

FunnAura£7.701 rev

4mo ago

Hadnves Face Shield with Glasses Clear Plastic Nail Faces Mask for Nail Drill Full Face Shield for Adults Women Men Salon Clear Visibility Comfortable Wear Splash Resistant Reusable Anti Fog

Hadnves£5.885 rev

7mo ago

Saviland Nail Face Mask for Nail Drill: Salon Clear Visibility & Comfortable Wear Full Face Shield Visor Splash Resistant Quicker Nail Art Tools for Nail Artists Enthusiasts Technicians Salon Studio

Saviland£7.4426 rev

1y ago

What buyers say about face shield

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent product”

Value For Money19%

“You get great deals”

Advertised Vs Actual Product8%

“Does the job”

Comfort-Overall7%

“Very comfortable”

Adjustability/Rotatability/Reclining7%

“fully adjustable”

Weight Light4%

“Lightweight and comfortable”

Size-Overall4%

“It fits perfectly well”

Strength4%

“This is a very good, sturdy and well made product yet very simple”

Breathability4%

“Breathing very well”

Design-Overall4%

“Well constructed and fits well”

What buyers complain about

Size-Overall21%

“unfortunately its too big”

Quality-Overall19%

“Damaged and poor quality”

Advertised Vs Actual Product8%

“Why is it advertised as clear”

Breathability8%

“I had a problem with breathing filings while cutting steel”

Durability6%

“Size adjustment dial broke within one time of use”

Scratch Resistance4%

“Got mine screen has multiple scratches”

Strength4%

“very flimsy”

Thin4%

“Thin material it was torn before using”

Spray/Flow4%

“Stops spray and items hitting your face”

Ease Of Use4%

“Impossible to use effectively”

Top return reasons

Size-Overall31%

Quality-Overall9%

Functionality-Overall8%

Defective Material/Parts8%

Strength6%

Advertised Vs Actual Product6%

Material Quality4%

Display-Overall4%

Ease Of Use2%

Comfort-Overall2%

Common questions

Is face shield profitable to sell on Amazon United Kingdom?: The niche generates £87K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the face shield niche?: 18 brands and 34 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in face shield?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.0%.
When does demand for face shield peak?: Demand peaks in Oct; the busiest month runs 1.9× the quietest.
What does it cost to enter the face shield niche?: Listings span £2.99–£37.27; the average listing price is £12.05 (sweet spot $15–$100). The average incumbent carries 970 reviews — the moat a new listing must climb.