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Fablon

Fail

Shoppers spend an estimated $50K a year here, so Fablon is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£50K/yr350K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
35%top-5 click share · 12 brands · 24 sellers

Flapen Score

Fablon against its category

The dotted line is the DIY & Tools average. Past it, Fablon is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fablon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fablon 350K times last year and spent an estimated £50K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
350K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
2.3%
Market size, estimated
£50Ka year
Peak month
September1.8× the quietest month
Top search term
fablon119K searches a year

02 · Price

A sale here is worth £6.23.

Listings sell for £6.23 on average, from £3.26 to £25.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £6.23 that is £0 to £623 a year per listing.

Average price
£6.23under the $15 to $100 sweet spot
Price range
£3.26–£25.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£623
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #115 within Painting Supplies, Tools & Wall Treatments. It carries 2,639 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
1.7%
Average rank
#115in Painting Supplies, Tools & Wall Treatments
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,639per listing
Listings tracked
47

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Fablon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

24

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 76%

Open market

5%

  • Fablon40%
  • Abyssaly21%
  • Hode21%
  • vgoltd8%
  • Alened3%
  • Decoroom2%
  • Open — no brand owns it (6 brands, 5%)

Demand

Fablon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Fablon search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fablon119K/yr
  • fablon sticky back plastic83K/yr
  • sticky back vinyl29K/yr
  • fablon for kitchen worktops27K/yr
  • self adhesive vinyl roll28K/yr
  • sticky back plastic patterned17K/yr
  • patterned sticky back plastic12K/yr
  • fablon for kitchen cupboards10K/yr
  • sticky vinyl8K/yr
  • sticky paper for furniture4K/yr

Reviews and returns

What reviews say buyers love and hate about Fablon

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Adhesion/Stickiness”
1.8%of orders come back
“Poor adhesive”
A buyer, on “Adhesion/Stickiness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fablon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data