Fablon
FailShoppers spend only $50K a year here, so Fablon is a Fail.
- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £50K/yr350K searches / yr
- 90-day growth
- -20.1%search demand this quarter
- Competition
- 35%top-5 click share · 12 brands · 24 sellers
Flapen Score
Fablon against its category
The dotted line is the DIY & Tools average. Past it, Fablon is stronger. Inside it, weaker.
Market
The Fablon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fablon 350K times last year and spent an estimated £50K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 350K
- Growth, 90 days vs prior 90
- -20.1%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £50Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- fablon119K searches a year
02 · Price
A sale here is worth £6.23.
Listings sell for £6.23 on average, from £3.26 to £25.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £6.23 that is £0 to £623 a year per listing.
- Average price
- £6.23under the $15 to $100 sweet spot
- Price range
- £3.26–£25.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£623
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #115 within Painting Supplies, Tools & Wall Treatments. It carries 2,639 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 98%
- Out of stock, average day
- 1.7%
- Average rank
- #115in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,639per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Fablon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fablon FAB10134 45 cm x 2 m Roll Heritage Silver
- Price
- £3.64
- Rating
- 4.5/5
- Reviews
- 1,169
- Age
- 13y ago
Hode Marble Sticky Back Plastic 30cm X 2m Granite White Grey Vinyl Wrap Contact Paper Self Adhesive Wallpaper Waterproof PVC Roll for Kitchen Countertop Furniture Easy to Remove
- Price
- £4.67
- Rating
- 4.1/5
- Reviews
- 7,818
- Age
- 7y ago
Abyssaly Vinyl Wrap Wood Effect Sticky Back Plastic Roll Oak Brown Self Adhesive Wallpaper Vintage Removable Wallpaper for Furniture Wall 30cm X 200cm
- Price
- £6.02
- Rating
- 4.0/5
- Reviews
- 10,894
- Age
- 3y ago
Hode Vinyl Wrap 40cmX300cm White High Gloss Sticky Back Plastic Roll for Kitchen Bathroom Worktops White Self Adhesive Wallpaper for Furniture Stickers Covering Contact Paper Glittery
- Price
- £7.51
- Rating
- 4.2/5
- Reviews
- 18,570
- Age
- 7y ago
Fablon 67.5 cm x 2 m Roll Oak Pale
- Price
- £5.33
- Rating
- 4.5/5
- Reviews
- 1,302
- Age
- 13y ago
Trending
90-day click momentum
vgoltd Wood Effect Sticky Back Plastic Roll Self Adhesive Vinyl Wrap for Furniture Kitchen Cupboards Cabinets & Wardrobes Peel & Stick Contact Paper Waterproof & Removable (Style 16 30 x 100 cm)
- Price
- £5.63
- Rating
- 4.3/5
- Reviews
- 671
- Age
- 2y ago
Fablon 45 cm x 2 m Roll Black
- Price
- £3.98
- Rating
- 4.5/5
- Reviews
- 1,056
- Age
- 13y ago
Alened Sticky Back Plastic White Vinyl Wrap Matt 30x200cm Self Adhesive Wallpaper Peel and Stick Waterproof Removable for Kitchen Cupboard Furniture Walls DIY
- Price
- £5.15
- Rating
- 4.1/5
- Reviews
- 228
- Age
- 1y ago
vgoltd Furniture Stickers Gloss Self Adhesive Vinyl Wrap Sticky Contact Paper Roll for Kitchen Countertop Cupboard Cabinets Wardrobe & Tabletops (White 30 x 100 cm)
- Price
- £4.56
- Rating
- 4.2/5
- Reviews
- 4,963
- Age
- 3y ago
Fablon FAB10134 45 cm x 2 m Roll Heritage Silver
- Price
- £3.64
- Rating
- 4.5/5
- Reviews
- 1,169
- Age
- 13y ago
Newest
by launch dateAlened Sticky Back Plastic White Vinyl Wrap Matt 30x200cm Self Adhesive Wallpaper Peel and Stick Waterproof Removable for Kitchen Cupboard Furniture Walls DIY
- Price
- £5.15
- Rating
- 4.1/5
- Reviews
- 228
- Age
- 1y ago
vgoltd Wood Effect Sticky Back Plastic Roll Self Adhesive Vinyl Wrap for Furniture Kitchen Cupboards Cabinets & Wardrobes Peel & Stick Contact Paper Waterproof & Removable (Style 16 30 x 100 cm)
- Price
- £5.63
- Rating
- 4.3/5
- Reviews
- 671
- Age
- 2y ago
Decoroom Sticky Back Plastic Roll Wood Effect Vinyl Wrap Self Adhesive 30X200cm Grey Grain Peel and Stick Wallpaper Contact Paper Waterproof Film Cover Cupboard Countertop Furniture Stickers
- Price
- £5.03
- Rating
- 4.1/5
- Reviews
- 541
- Age
- 2y ago
Abyssaly Grey Vinyl Wrap Wood Effect Sticky Back Plastic Roll Self Adhesive
- Price
- £5.17
- Rating
- 4.1/5
- Reviews
- 350
- Age
- 2y ago
Abyssaly Vinyl Wrap Wood Effect Sticky Back Plastic Roll Oak Brown Self Adhesive Wallpaper Vintage Removable Wallpaper for Furniture Wall 30cm X 200cm
- Price
- £6.02
- Rating
- 4.0/5
- Reviews
- 10,894
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
12 falling
Sellers
24
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
35%
Top 20: 76%
Open market
5%
- Fablon40%
- Abyssaly21%
- Hode21%
- vgoltd8%
- Alened3%
- Decoroom2%
- Open — no brand owns it (6 brands, 5%)
Demand
Fablon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Fablon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fablon119K/yr
- fablon sticky back plastic83K/yr
- sticky back vinyl29K/yr
- fablon for kitchen worktops27K/yr
- self adhesive vinyl roll28K/yr
- sticky back plastic patterned17K/yr
- patterned sticky back plastic12K/yr
- fablon for kitchen cupboards10K/yr
- sticky vinyl8K/yr
- sticky paper for furniture4K/yr
Reviews and returns
What reviews say buyers love and hate about Fablon
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor adhesive
It doesn't stick well
Did not stick
Bad quality
Cheap looking
Absolutely garbage
Far too thick
Felt thinner too
Not very thick vinyl either
Not as dark as it looks
Not the same color
Not white
very flimsy and tears easily
Backing is easily ripped so not easy to remove
Too fragile
Love
Easy to use
Easy to handle
Easy to apply
overall Im really happy with how it turned out
Good quality
Quality- I think the quality on this wrap is good
Good adhesion
Good adhesive
sticks well
Great value for money
Well worth the money
Good value
The design is perfect
blended nicely with the rest of the décor
Forgiving pattern ❤️ Looks luxurious
Return
1.8% Return rate 81% Fixable by listing
Not as dark as it looks
Not the same color
Not white
Not fit for purpose
However this roll is smaller than others
check measurements as roll is small
Poor adhesive
It doesn't stick well
Did not stick
Not as advertised
Not as pretty as shown
Product shown different to what i got
Bad quality
Cheap looking
Absolutely garbage
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fablon questions
Answered from the same tracked data.