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Eyelet Punch Kit

Pass

Eyelet Punch Kit scores 65 out of 100, a Pass. Shoppers spend $225K a year here, search demand grew +28.9% this quarter, and returns run at 1.8% of orders.

Flapen Score
65
65 / 100
Top 2% of 2,225 DIY & Tools niches · +16 vs the category median of 49
Market size
£225K/yr351K searches / yr
90-day growth
+28.9%search demand this quarter
Competition
41%top-5 click share · 29 brands · 61 sellers

Flapen Score

Eyelet Punch Kit against its category

The dotted line is the DIY & Tools average. Past it, Eyelet Punch Kit is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyelet Punch Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eyelet Punch Kit 351K times last year and spent an estimated £225K. The top 5 brands take 53% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £225K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
+28.9%
Conversion, latest week
5.1%
Market size, estimated
£225Ka year
Peak month
June2.6× the quietest month
Top search term
eyelet punch kit118K searches a year

02 · Price

A sale here is worth £12.54.

Listings sell for £12.54 on average, from £2.99 to £35.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £12.54 that is £3K to £6K a year per listing.

Average price
£12.54under the $15 to $100 sweet spot
Price range
£2.99–£35.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #128 within Nails, Screws & Fasteners. It carries 460 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
13.8%
Average rank
#128in Nails, Screws & Fasteners
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
460per listing
Listings tracked
44

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Eyelet Punch Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

61

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

41%

Top 20: 82%

Open market

41%

  • SBGGRL15%
  • Amtech13%
  • TOWOT10%
  • HAPDEN9%
  • Preciva6%
  • Tonmifr6%

Demand

Eyelet Punch Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×

Search terms

Top Eyelet Punch Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyelet punch kit118K/yr
  • eyelets48K/yr
  • grommet kit47K/yr
  • eyelets and punch23K/yr
  • grommet punch kit14K/yr
  • eyelet punch15K/yr
  • eyelet12K/yr
  • eyelet kit10K/yr
  • eyelets for fabric8K/yr
  • metal eyelets7K/yr

Reviews and returns

What reviews say buyers love and hate about Eyelet Punch Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%−0.12

Cheap and not good

Not great quality

Very low quality unfortunately

Strength13%−0.09

Very flimsy

Not particularly strong

Flimsy

Instructions/User Manual/Troubleshooting8%−0.03

instructions are very poor

No Instructions

The kits instructions are unclear

Ease Of Use7%+2.19

Hard to use

therefore have limited use

hard to squeeze the tool

Functionality-Overall6%−0.07

This does not work properly

Didn't work

Does not work well

Love

Ease Of Use23%+2.19

Easy to use

Easy to handle

Good for regular use

Quality-Overall20%−0.12

Good quality tool

Excellent product

Very handy tool and good quality

Value For Money13%+0.92

Great value for money

Good for the money

Excellent value for money

Efficiency6%+0.75

Works very well

Works well after loads of practice

Work fine

Strength6%−0.09

The tool feels reasonably solid

A solid and well manufactured tool

Very strong

Return

1.8% Return rate 52% Fixable by listing

Size-Overall46%▅█▅▆▆▆

Not an assortment of sizes as expected

Washers too small

Smaller than I needed

Functionality-Overall14%▇▃█▆▆▇

This does not work properly

Didn't work

Does not work well

Quality-Overall7%█▅▆▆▄▃

Cheap and not good

Not great quality

Very low quality unfortunately

Defective Material/Parts6%▄▃▄▇▇█
Material Quality4%▄▃█▅▆▄

FAQ

Common Eyelet Punch Kit questions

Answered from the same tracked data.