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Eye Hooks

Eye Hooks shows low returns (0.6%), but prices mostly outside the sweet spot ($2.60–$8.84) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 14Growth 72Conversion 86Competition 43Returns 97Price range 0Avg price 15Brand share 49Review moat 75Quality gap 43
This niche Category average

Is Eye Hooks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Eye Hooks is a £56K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 51/100.

Eye Hooks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +55.2% over the last 90 days and 9.8% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr13K
Search volume / yr+55.2%106K
Conversion rate9.8%
Avg price£5.35

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers17 · 31
Top-5 product click share59%
Open market25%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement71%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews519

Top Eye Hooks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

31

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

21%

  • fiXte31%
  • Merriway25%
  • FFWHKON8%
  • BUNTOR5%
  • NANDEYIBI5%
  • Jalan3%

Eye Hooks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume106KCVR9.8%Products21Brands17Top 5 Brands75%OOS Rate0.9%Rating4.5★Reviews519Avg BSR#52
3K2KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.1×

Top Eye Hooks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • eye hooks20K/yr
  • screw eyes18K/yr
  • eyelet screws13K/yr
  • eye hooks screw in10K/yr
  • eye screws9K/yr
  • screw in eye hooks5K/yr
  • eye screws outdoor3K/yr
  • screw eyes for garden wire4K/yr
  • screw in eyelets6K/yr
  • eye hook4K/yr

What reviews say buyers love and hate about Eye Hooks

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall29%

Seem well made

Advertised Vs Actual Product20%

Does the job

Strength13%

Very strong

Size-Overall10%

Fit for purpose and quick delivery

Value For Money9%

Great value for money

What buyers complain about

83% of reviews
Size-Overall28%

Sizes not as advertised

Strength19%

break easy if you tighten too much so now really heavy duty

Advertised Vs Actual Product18%

Not as advertised

Durability12%

can break if over tightened

Defective Material/Parts4%

One of these bent while screwing it

Eye Hooks return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

87%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
84%
2Strength
5%
3Compatibility-Overall
3%
4Advertised Vs Actual Product
3%
5Functionality-Overall
1%

Common Eye Hooks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eye Hooks 51/100 on Amazon United Kingdom — Worth a look. The niche generates £56K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +55.2% over the last 90 days.
Search demand for Eye Hooks on Amazon United Kingdom peaks in May–Jun, where the busiest month runs 2.1× the quietest.