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Eye Hooks

Maybe

Returns run at only 0.6% of orders. But prices span $2.60–$8.84, mostly outside the sweet spot, so Eye Hooks is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£56K/yr106K searches / yr
90-day growth
+55.2%search demand this quarter
Competition
59%top-5 click share · 17 brands · 31 sellers

Flapen Score

Eye Hooks against its category

The dotted line is the DIY & Tools average. Past it, Eye Hooks is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Hooks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eye Hooks 106K times last year and spent an estimated £56K. The top 5 brands take 75% of clicks. Demand peaks in May–Jun. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+55.2%
Conversion, latest week
9.8%
Market size, estimated
£56Ka year
Peak month
May2.1× the quietest month
Top search term
eye hooks20K searches a year

02 · Price

A sale here is worth £5.35.

Listings sell for £5.35 on average, from £2.60 to £8.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.35 that is £1K to £3K a year per listing.

Average price
£5.35under the $15 to $100 sweet spot
Price range
£2.60–£8.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #52 within Hooks. It carries 519 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#52in Hooks
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
519per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Eye Hooks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

31

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

21%

  • fiXte31%
  • Merriway25%
  • FFWHKON8%
  • BUNTOR5%
  • NANDEYIBI5%
  • Jalan3%

Demand

Eye Hooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.1×

Search terms

Top Eye Hooks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eye hooks20K/yr
  • screw eyes18K/yr
  • eyelet screws13K/yr
  • eye hooks screw in10K/yr
  • eye screws9K/yr
  • screw in eye hooks5K/yr
  • eye screws outdoor3K/yr
  • screw eyes for garden wire4K/yr
  • screw in eyelets6K/yr
  • eye hook4K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Hooks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.09

Sizes not as advertised

Not fit for purpose

Very small

Strength19%−0.13

break easy if you tighten too much so now really heavy duty

Not strong enough

Advertised Vs Actual Product18%+0.42

Not as advertised

Total rubbish, not as described

not the 1cm advertised in the pictures

Durability12%−0.12

can break if over tightened

Broke when screwing in

It broke

Defective Material/Parts4%−0.03

One of these bent while screwing it

Love

Quality-Overall29%+2.80

Seem well made

Good quality

Good strong quality

Advertised Vs Actual Product20%+0.42

Does the job

exactly as advertised

Exactly what I wanted

Strength13%−0.13

Very strong

The screw hooks were very robust

Sturdy

Size-Overall10%−0.09

Fit for purpose and quick delivery

Also these are the perfect size for picture frames

a nice choice of sizes

Value For Money9%+0.56

Great value for money

Great value pack

great price

Return

0.6% Return rate 87% Fixable by listing

Size-Overall84%▇▇▆█▆▇

Sizes not as advertised

Not fit for purpose

Very small

Strength5%█▁▅▁▇▂

break easy if you tighten too much so now really heavy duty

Not strong enough

Compatibility-Overall3%▁█▅▁▁▁
Advertised Vs Actual Product3%▁▁▄▁█▁

Not as advertised

Total rubbish, not as described

not the 1cm advertised in the pictures

Functionality-Overall1%▁▁▁▁▁█

FAQ

Common Eye Hooks questions

Answered from the same tracked data.