Exterior Wood Paint White
MaybeAn estimated 0.8% of orders come back. But the top 5 brands take 95% of clicks, so Exterior Wood Paint White is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 4954
- Market size
- £112K/yr274K searches / yr
- 90-day growth
- +56.0%search demand this quarter
- Competition
- 33%top-5 click share · 12 brands · 164 sellers
Flapen Score
Exterior Wood Paint White against its category
The dotted line is the DIY & Tools average. Past it, Exterior Wood Paint White is stronger. Inside it, weaker.
Market
The Exterior Wood Paint White market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Exterior Wood Paint White 274K times last year and spent an estimated £112K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +56.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 274K
- Growth, 90 days vs prior 90
- +56.0%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £112Ka year
- Peak month
- May19.9× the quietest month
- Top search term
- garden paint53K searches a year
02 · Price
A sale here is worth £13.90.
Listings sell for £13.90 on average, from £6.51 to £34.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.90 that is £1K to £3K a year per listing.
- Average price
- £13.90under the $15 to $100 sweet spot
- Price range
- £6.51–£34.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #89 within Painting Supplies, Tools & Wall Treatments. It carries 4,707 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 68%
- Out of stock, average day
- 0.4%
- Average rank
- #89in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,707per listing
- Listings tracked
- 68
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Exterior Wood Paint White products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnstones - Quick Dry Satin - Brilliant White- Satin Finish - Exterior Wood & Metal - Resistant to cracking & peeling - 6 years of life - 12m2 Coverage per Litre -750 ml (Pack of 1)
- Price
- £11.01
- Rating
- 4.6/5
- Reviews
- 2,686
- Age
- 10y ago
Johnstones - Garden Colours - Bold Plum - Exterior Wood Paint - Fade Resistant - Suitable for Garden Furniture Outdoors - Fence Paint - Dry in 2 hours - 12m2 Coverage per Litre - 1L
- Price
- £7.68
- Rating
- 4.5/5
- Reviews
- 656
- Age
- 9y ago
Dulux Weather Shield Quick Dry Satin Paint 750 ml - Pure Brilliant White - Packaging May Vary
- Price
- £15.33
- Rating
- 4.6/5
- Reviews
- 10,263
- Age
- 14y ago
Johnstones - Quick Dry Satin Natural Sage Finish Exterior Wood & Metal Resistant to cracking peeling 6 years of life 12m2 Coverage per Litre 750 ml (Pack 1)
- Price
- £12.96
- Rating
- 4.6/5
- Reviews
- 2,686
- Age
- 10y ago
Ronseal RSLGPLT750 750 ml Garden Paint - Lemon Tree
- Price
- £7.99
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 11y ago
Trending
estimated 90-day click momentum
Johnstones - Garden Colours - Paradise Petals - Exterior Wood Paint - Fade Resistant - Suitable for Garden Furniture Outdoors - Fence Paint - Dry in 2 hours - 12m2 Coverage per Litre - 1L
- Price
- £7.61
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 9y ago
Ronseal RSLGPLT750 750 ml Garden Paint - Lemon Tree
- Price
- £7.99
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 11y ago
Johnstones - Garden Colours - Night Shore - Exterior Wood Paint - Fade Resistant - Suitable for Garden Furniture Outdoors - Fence Paint - Dry in 2 hours - 12m2 Coverage per Litre - 1L
- Price
- £9.35
- Rating
- 4.5/5
- Reviews
- 1,980
- Age
- 9y ago
Johnstones - Garden Colours - Spring Rosemary - Exterior Wood Paint - Fade Resistant - Suitable for Garden Furniture Outdoors - Fence Paint - Dry in 2 hours - 12m2 Coverage per Litre - 1L
- Price
- £9.48
- Rating
- 4.5/5
- Reviews
- 1,980
- Age
- 9y ago
Garden Colours - Soft buttercup - Exterior Wood Paint - Fade Resistant - Suitable for Garden Furniture Outdoors - Fence Paint - Dry in 2 hours - 12m2 Coverage per Litre - 1L
- Price
- £10.15
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 9y ago
Newest
by launch date
Johnstones - Garden Colours Fence Paint - Deep Oak | Exterior Wood Paint for Shed Outdoor Furniture | Weathershield Fade Resistant Quick Drying | 12m2 Coverage per Litre | 1 L
- Price
- £9.47
- Rating
- 4.5/5
- Reviews
- 1,980
- Age
- 2y ago
Cuprinol 5316967 Garden Shades Exterior Woodcare Urban Slate 1 Litre
- Price
- £11.64
- Rating
- 4.6/5
- Reviews
- 854
- Age
- 7y ago
THE ONE All-In-One Paint & Primer - White Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.34
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
THE ONE All-In-One Paint & Primer - White Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.42
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Johnstones - Interior & Exterior Woodstain - Natural Oak | Weathershield UV Resistant Quick Drying in 4 hours Durable & Flake-Resistan 5 Years Protection | 250ml
- Price
- £7.85
- Rating
- 4.6/5
- Reviews
- 289
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
12 rising
Sellers
164
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 68%
Open market
3%
- Johnstone's49%
- Dulux18%
- Ronseal13%
- Cuprinol10%
- THE ONE6%
- RUSTINS1%
- Open — no brand owns it (6 brands, 3%)
Demand
Exterior Wood Paint White search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 19.9×
Search terms
Top Exterior Wood Paint White search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- garden paint53K/yr
- outdoor paint38K/yr
- dulux weathershield exterior paint36K/yr
- garden furniture paint26K/yr
- garden paint for wood27K/yr
- outdoor furniture paint11K/yr
- garden wood paint8K/yr
- dulux weathershield masonry paint8K/yr
- white exterior wood paint8K/yr
- white outdoor wood paint6K/yr
Reviews and returns
What reviews say buyers love and hate about Exterior Wood Paint White
We read the reviews and the return reasons for every product selling here.
“the paint has come off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exterior Wood Paint White questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data