Exterior Wood Paint
brand-locked demand (top 5 brands take 95% of clicks) — Exterior Wood Paint doesn't clear our bar today.
Flapen Score
Is Exterior Wood Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Exterior Wood Paint is a £914K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar–Apr–May–Jun–Jul. Verdict: Skip it — 47/100.
Exterior Wood Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.8% over the last 90 days and 7.0% of searches end in a purchase.
£914K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top Exterior Wood Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 750ml
- Price
- £6.69
- Rating
- 4.6/5
- Reviews
- 2,541
- Age
- 6y ago
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 1.25 L
- Price
- £10.68
- Rating
- 4.5/5
- Reviews
- 4,909
- Age
- 6y ago
Johnstones - Wood & Metal Paint - Satin Finish - Brilliant White - 750ml - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
- Price
- £8.53
- Rating
- 4.6/5
- Reviews
- 2,613
- Age
- 16y ago
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 2.5 L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 2,279
- Age
- 6y ago
Johnstones - Wood & Metal Paint - Satin Finish - Brilliant White - 2.5L - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
- Price
- £14.71
- Rating
- 4.5/5
- Reviews
- 2,945
- Age
- 14y ago
Trending
90-day click momentum
Harris Seriously Good Woodwork Gloss Paint Brush 0.5in
- Price
- £1.69
- Rating
- 4.9/5
- Reviews
- 68
- Age
- 6y ago
HOCHSTE Pure Brilliant White Satinwood Paint Quick-Drying Long-Lasting Protection Easy-To-Apply DIY Enthusiasts Interior And Exterior Use Perfect For Furniture Doors (Mid Sheen 1.25 Liters)
- Price
- £20.42
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 10mo ago
Leyland Trade Wood & Metal - Fast Drying Plus Gloss - Brilliant White Enhanced Durability Excellent Flow & Professional Finish - 2.5L
- Price
- £14.32
- Rating
- 4.6/5
- Reviews
- 509
- Age
- 11y ago
Johnstones - Quick Dry Satin Natural Sage Finish Exterior Wood & Metal Resistant to cracking peeling 6 years of life 12m2 Coverage per Litre 750 ml (Pack 1)
- Price
- £12.96
- Rating
- 4.6/5
- Reviews
- 2,686
- Age
- 10y ago
Dulux Once Gloss 1.25L Pure Brilliant White (301023)
- Price
- £14.15
- Rating
- 4.6/5
- Reviews
- 1,295
- Age
- 15y ago
Newest
by launch dateHOCHSTE Pure Brilliant White Satinwood Paint Quick-Drying Long-Lasting Protection Easy-To-Apply DIY Enthusiasts Interior And Exterior Use Perfect For Furniture Doors (Mid Sheen 1.25 Liters)
- Price
- £20.42
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 10mo ago
PEBBLE HUG White Gloss Non-Drip Paint Quick-Drying Formula DIY Projects Perfect for Walls Wood Metal Ideal for Interior and Exterior Use 300ml (1 Pcs)
- Price
- £8.93
- Rating
- 3.8/5
- Reviews
- 64
- Age
- 1y ago
Dulux Retail Quick Dry Satinwood - Pure Brilliant White - 1.25L
- Price
- £15.83
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 2y ago
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 2.5 L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 2,279
- Age
- 6y ago
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 250ml
- Price
- £6.22
- Rating
- 4.3/5
- Reviews
- 1,190
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 flat
Sellers
79
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
63%
Top 20: 96%
Open market
3%
- Johnstone's75%
- THE ONE8%
- Dulux8%
- Leyland3%
- HOCHSTE2%
- PEBBLE HUG2%
- Open — no brand owns it (2 brands, 3%)
Exterior Wood Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 9.0×
Top Exterior Wood Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gloss paint196K/yr
- white gloss paint150K/yr
- wood paint130K/yr
- exterior wood paint59K/yr
- white gloss paint for wood91K/yr
- white gloss62K/yr
- gloss59K/yr
- white wood paint50K/yr
- wood paint indoor46K/yr
- satin wood paint white47K/yr
What reviews say buyers love and hate about Exterior Wood Paint
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Good paint”
“Great quality and arrived in perfect condition”
“Good value for money”
“Just what I wanted”
“Lovely paint easy to apply”
What buyers complain about
83% of reviews“The paint started peeling”
“There is a slight odour”
“normally it is almost 'jelly like' thick”
“poor quality finish”
“Much larger”
Exterior Wood Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Exterior Wood Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
