Exterior Wood Paint
FailThe top 5 brands take 95% of clicks, so Exterior Wood Paint is a Fail.
- Flapen Score
- 47 / 100Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 4947
- Market size
- £914K/yr1.2M searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 63%top-5 click share · 8 brands · 79 sellers
Flapen Score
Exterior Wood Paint against its category
The dotted line is the DIY & Tools average. Past it, Exterior Wood Paint is stronger. Inside it, weaker.
Market
The Exterior Wood Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Exterior Wood Paint 1.2M times last year and spent an estimated £914K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £914K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £914Ka year
- Peak month
- May9.0× the quietest month
- Top search term
- gloss paint196K searches a year
02 · Price
A sale here is worth £11.11.
Listings sell for £11.11 on average, from £1.69 to £20.42. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £11.11 that is £33K to £44K a year per listing.
- Average price
- £11.11under the $15 to $100 sweet spot
- Price range
- £1.69–£20.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £33K–£44K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #55 within Painting Supplies, Tools & Wall Treatments. It carries 5,461 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 74%
- Out of stock, average day
- 1.4%
- Average rank
- #55in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,461per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Exterior Wood Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 750ml
- Price
- £6.69
- Rating
- 4.6/5
- Reviews
- 2,541
- Age
- 6y ago
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 1.25 L
- Price
- £10.68
- Rating
- 4.5/5
- Reviews
- 4,909
- Age
- 6y ago
Johnstones - Wood & Metal Paint - Satin Finish - Brilliant White - 750ml - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
- Price
- £8.53
- Rating
- 4.6/5
- Reviews
- 2,613
- Age
- 16y ago
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 2.5 L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 2,279
- Age
- 6y ago
Johnstones - Wood & Metal Paint - Satin Finish - Brilliant White - 2.5L - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
- Price
- £14.71
- Rating
- 4.5/5
- Reviews
- 2,945
- Age
- 14y ago
Trending
estimated 90-day click momentum
Harris Seriously Good Woodwork Gloss Paint Brush 0.5in
- Price
- £1.69
- Rating
- 4.9/5
- Reviews
- 68
- Age
- 6y ago
HOCHSTE Pure Brilliant White Satinwood Paint Quick-Drying Long-Lasting Protection Easy-To-Apply DIY Enthusiasts Interior And Exterior Use Perfect For Furniture Doors (Mid Sheen 1.25 Liters)
- Price
- £20.42
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 10mo ago
Leyland Trade Wood & Metal - Fast Drying Plus Gloss - Brilliant White Enhanced Durability Excellent Flow & Professional Finish - 2.5L
- Price
- £14.32
- Rating
- 4.6/5
- Reviews
- 509
- Age
- 11y ago
Johnstones - Quick Dry Satin Natural Sage Finish Exterior Wood & Metal Resistant to cracking peeling 6 years of life 12m2 Coverage per Litre 750 ml (Pack 1)
- Price
- £12.96
- Rating
- 4.6/5
- Reviews
- 2,686
- Age
- 10y ago
Dulux Once Gloss 1.25L Pure Brilliant White (301023)
- Price
- £14.15
- Rating
- 4.6/5
- Reviews
- 1,295
- Age
- 15y ago
Newest
by launch dateHOCHSTE Pure Brilliant White Satinwood Paint Quick-Drying Long-Lasting Protection Easy-To-Apply DIY Enthusiasts Interior And Exterior Use Perfect For Furniture Doors (Mid Sheen 1.25 Liters)
- Price
- £20.42
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 10mo ago
PEBBLE HUG White Gloss Non-Drip Paint Quick-Drying Formula DIY Projects Perfect for Walls Wood Metal Ideal for Interior and Exterior Use 300ml (1 Pcs)
- Price
- £8.93
- Rating
- 3.8/5
- Reviews
- 64
- Age
- 1y ago
Dulux Retail Quick Dry Satinwood - Pure Brilliant White - 1.25L
- Price
- £15.83
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 2y ago
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 2.5 L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 2,279
- Age
- 6y ago
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 250ml
- Price
- £6.22
- Rating
- 4.3/5
- Reviews
- 1,190
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
79
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 96%
Open market
3%
- Johnstone's75%
- THE ONE8%
- Dulux8%
- Leyland3%
- HOCHSTE2%
- PEBBLE HUG2%
- Open — no brand owns it (2 brands, 3%)
Demand
Exterior Wood Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 9.0×
Search terms
Top Exterior Wood Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gloss paint196K/yr
- white gloss paint150K/yr
- wood paint130K/yr
- exterior wood paint59K/yr
- white gloss paint for wood91K/yr
- white gloss62K/yr
- gloss59K/yr
- white wood paint50K/yr
- wood paint indoor46K/yr
- satin wood paint white47K/yr
Reviews and returns
What reviews say buyers love and hate about Exterior Wood Paint
We read the reviews and the return reasons for every product selling here.
“The paint started peeling”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exterior Wood Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data