Exterior Wood Filler
MaybeReturns run at only 0.4% of orders. But the top 5 brands take 90% of clicks, so Exterior Wood Filler is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 4956
- Market size
- £247K/yr181K searches / yr
- 90-day growth
- +25.7%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 99 sellers
Flapen Score
Exterior Wood Filler against its category
The dotted line is the DIY & Tools average. Past it, Exterior Wood Filler is stronger. Inside it, weaker.
Market
The Exterior Wood Filler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Exterior Wood Filler 181K times last year and spent an estimated £247K. The top 5 brands take 90% of clicks. Demand peaks in Apr–May. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
11.6% of searches ended in a purchase last week.
Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.
- Searches, last 12 months
- 181K
- Growth, 90 days vs prior 90
- +25.7%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £247Ka year
- Peak month
- May2.5× the quietest month
- Top search term
- ronseal wood filler44K searches a year
02 · Price
A sale here is worth £11.80.
Listings sell for £11.80 on average, from £3.64 to £37.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.80 that is £6K to £9K a year per listing.
- Average price
- £11.80under the $15 to $100 sweet spot
- Price range
- £3.64–£37.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #204 within Adhesives & Sealers. It carries 2,251 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #204in Adhesives & Sealers
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,251per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Exterior Wood Filler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ronseal 35304 High Performance Wood Filler - Natural 550g
- Price
- £9.95
- Rating
- 4.4/5
- Reviews
- 935
- Age
- 19y ago

Roxil Two-Part Wood Filler White - 220cm Coverage. Premium High-Strength Wood Repair Filler for Interior & Exterior Timber Fully Stainable & Sandable Superior Moulding Low Hazard Formula
- Price
- £9.18
- Rating
- 4.4/5
- Reviews
- 1,313
- Age
- 5y ago

J-B Weld 8257UK KwikWood Epoxy Putty 57 grams - Strength 900 PSI 1 Hour Cure Time Tan
- Price
- £4.38
- Rating
- 4.1/5
- Reviews
- 334
- Age
- 7y ago

Ronseal High Performance Wood Filler - White 550g
- Price
- £12.87
- Rating
- 4.6/5
- Reviews
- 527
- Age
- 19y ago

Everbuild 2-Part High Performance Wood Filler Fast Drying Weatherproof Easy to Mix and Apply Pine 500g
- Price
- £9.57
- Rating
- 4.5/5
- Reviews
- 1,313
- Age
- 12y ago
Trending
90-day click momentum
Everbuild 2-Part High Performance Wood Filler Fast Drying Weatherproof Easy to Mix and Apply Pine 500g
- Price
- £9.57
- Rating
- 4.5/5
- Reviews
- 1,313
- Age
- 12y ago

Everbuild Multipurpose Wood Filler Suitable for Indoor and Outdoor Use Sandable Light Stainable 250ml
- Price
- £3.64
- Rating
- 4.5/5
- Reviews
- 9,053
- Age
- 14y ago

Roxil Two-Part Wood Filler White - 220cm Coverage. Premium High-Strength Wood Repair Filler for Interior & Exterior Timber Fully Stainable & Sandable Superior Moulding Low Hazard Formula
- Price
- £9.18
- Rating
- 4.4/5
- Reviews
- 1,313
- Age
- 5y ago

Ronseal RSLMPWFL250G 100g Multi-Purpose Wood Filler Tube - White
- Price
- £5.03
- Rating
- 4.0/5
- Reviews
- 2,829
- Age
- 19y ago

Ronseal 35304 High Performance Wood Filler - Natural 550g
- Price
- £9.95
- Rating
- 4.4/5
- Reviews
- 935
- Age
- 19y ago
Newest
by launch date
EAZYFIX Wood Rot Filler Premium 2-Component Epoxy for Wood Repair Durable No Shrink Paste 150 ml
- Price
- £28.27
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 3y ago

Roxil Two-Part Wood Filler White - 220cm Coverage. Premium High-Strength Wood Repair Filler for Interior & Exterior Timber Fully Stainable & Sandable Superior Moulding Low Hazard Formula
- Price
- £9.18
- Rating
- 4.4/5
- Reviews
- 1,313
- Age
- 5y ago

Roxil Two-Part Wood Filler Natural - 220cm Coverage. Premium High-Strength Wood Repair Filler for Interior & Exterior Timber Fully Stainable & Sandable Superior Moulding Low Hazard Formula
- Price
- £9.21
- Rating
- 4.4/5
- Reviews
- 1,313
- Age
- 5y ago

J-B Weld 8257UK KwikWood Epoxy Putty 57 grams - Strength 900 PSI 1 Hour Cure Time Tan
- Price
- £4.38
- Rating
- 4.1/5
- Reviews
- 334
- Age
- 7y ago

3C Sealants Wood Repair 2-Part Filler 620ml Long Lasting Heavy Duty Wood Filler for Durable Repairs & Restoration Projects
- Price
- £37.74
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
99
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
6%
- Ronseal54%
- Roxil15%
- Everbuild11%
- J-B Weld5%
- 3C Sealants5%
- EAZYFIX4%
- Open — no brand owns it (2 brands, 6%)
Demand
Exterior Wood Filler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.5×
Search terms
Top Exterior Wood Filler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ronseal wood filler44K/yr
- epoxy wood filler28K/yr
- 2 part wood filler26K/yr
- ronseal high performance wood filler14K/yr
- wood repair resin10K/yr
- two part wood filler9K/yr
- 2 part epoxy resin wood filler5K/yr
- wood epoxy filler5K/yr
- resin wood filler5K/yr
- epoxy wood filler for rotted wood3K/yr
Reviews and returns
What reviews say buyers love and hate about Exterior Wood Filler
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
More expensive
its much more expensive
Costs more
then an immense struggle trying to get actual filler out of the tube
a bit tricky
Impossible to squeeze
Terrible glue
Not good doesn't adhere / bond very well
Rubbish glue
it had gone rock hard
Rock hard inside
Top of tube hard
Poor product
Absolute rubbish
No impressed at all
Love
Great product and simple to use
Very good product performance
Excellent product
The filler was easy to work with
so easy to apply plus great value for money
Easy to use
Very pleased with adhesion and spread
It definitely is strong glue
Overall, the adhesive itself is excellent,
Great woodfiller, great price
Good woodfiller
Solid as wood
Great value
Good price
Worth the price
Return
0.4% Return rate 48% Fixable by listing
It's almost white
Not white
doesnt work properly
Not perform as expected
Doesnt work
Not fit for purpose
How small is this
Tiny tube
Terrible glue
Not good doesn't adhere / bond very well
Rubbish glue
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exterior Wood Filler questions
Answered from the same tracked data.








