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Exterior Wood Filler

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 90% of clicks, so Exterior Wood Filler is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£247K/yr181K searches / yr
90-day growth
+25.7%search demand this quarter
Competition
64%top-5 click share · 8 brands · 99 sellers

Flapen Score

Exterior Wood Filler against its category

The dotted line is the DIY & Tools average. Past it, Exterior Wood Filler is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exterior Wood Filler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Exterior Wood Filler 181K times last year and spent an estimated £247K. The top 5 brands take 90% of clicks. Demand peaks in Apr–May. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
+25.7%
Conversion, latest week
11.6%
Market size, estimated
£247Ka year
Peak month
May2.5× the quietest month
Top search term
ronseal wood filler44K searches a year

02 · Price

A sale here is worth £11.80.

Listings sell for £11.80 on average, from £3.64 to £37.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.80 that is £6K to £9K a year per listing.

Average price
£11.80under the $15 to $100 sweet spot
Price range
£3.64–£37.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #204 within Adhesives & Sealers. It carries 2,251 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#204in Adhesives & Sealers
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,251per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Exterior Wood Filler products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£49K£74K£99K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

99

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

6%

  • Ronseal54%
  • Roxil15%
  • Everbuild11%
  • J-B Weld5%
  • 3C Sealants5%
  • EAZYFIX4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Exterior Wood Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.5×

Search terms

Top Exterior Wood Filler search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ronseal wood filler44K/yr
  • epoxy wood filler28K/yr
  • 2 part wood filler26K/yr
  • ronseal high performance wood filler14K/yr
  • wood repair resin10K/yr
  • two part wood filler9K/yr
  • 2 part epoxy resin wood filler5K/yr
  • wood epoxy filler5K/yr
  • resin wood filler5K/yr
  • epoxy wood filler for rotted wood3K/yr

Reviews and returns

What reviews say buyers love and hate about Exterior Wood Filler

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
0.4%of orders come back
“More expensive”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Exterior Wood Filler questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data