Extension Reel 10m
FailShoppers spend only $37K a year here, so Extension Reel 10m is a Fail.
- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £37K/yr30K searches / yr
- 90-day growth
- +22.9%search demand this quarter
- Competition
- 55%top-5 click share · 10 brands · 93 sellers
Flapen Score
Extension Reel 10m against its category
The dotted line is the DIY & Tools average. Past it, Extension Reel 10m is stronger. Inside it, weaker.
Market
The Extension Reel 10m market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Extension Reel 10m 30K times last year and spent an estimated £37K. The top 5 brands take 90% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- +22.9%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £37Ka year
- Peak month
- April1.7× the quietest month
- Top search term
- extension reel 10m9K searches a year
02 · Price
A sale here is worth £12.97.
Listings sell for £12.97 on average, from £8.01 to £31.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.97 that is £1K to £3K a year per listing.
- Average price
- £12.97under the $15 to $100 sweet spot
- Price range
- £8.01–£31.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #27 within Electrical. It carries 7,321 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 93%
- Out of stock, average day
- 4.4%
- Average rank
- #27in Electrical
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,321per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Extension Reel 10m products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago

Masterplug Four Socket 10 Metre Premium Cassette Reel Medium Cable Extension Reel Thermal Cut-Out & Power Indicator Heavy Duty Pro-XT Grey/Green 13A 4G 10m CMU10134SL
- Price
- £13.17
- Rating
- 4.6/5
- Reviews
- 2,680
- Age
- 9y ago

Masterplug Four Socket 10 Metre Cassette Reel Medium Extension Lead Cable Reel Wind-Up Retractable Power Cord Reel Thermal Cut Out Work Power Blue/Black 10A 4G 10m MCT1010/4BL
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 7,917
- Age
- 20y ago

STATUS 2 Socket Cable Reel 5m Green Extension Lead
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 5y ago

Desiretech 4 Socket Extension Lead 5m - Heavy Duty 4-Way Cable Reel 13A Thermal Cut-Out LED Indicator Black & Green Portable Extension Reel CE & UKCA Certified Indoor Use (5 Metre)
- Price
- £10.91
- Rating
- 4.7/5
- Reviews
- 1,440
- Age
- 1y ago
Trending
90-day click momentum
Amazon Basics Heavy Duty Cable Reel Organizer For Extension Cords Holiday Lights Hoses & Ropes Up to 45m Length Orange
- Price
- £9.22
- Rating
- 4.4/5
- Reviews
- 394
- Age
- 8mo ago

Pelle & Sol 5m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £10.85
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

Pelle & Sol 10m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £13.87
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

STATUS 4 Socket Cable Reel 5m Green 13 Amp
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 14y ago

STATUS 2 Socket Cable Reel 5m Green Extension Lead
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 5y ago
Newest
by launch date
Pelle & Sol 10m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £13.87
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

Pelle & Sol 5m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £10.85
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

SLx Extension Lead 10m 4 Socket Compact Cable Reel with Thermal Cut Out Heavy Duty Extension Cable for Garden Lawn Mower and Office 13A Fused UK Plug in Grey & Green
- Price
- £13.02
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 7mo ago

Amazon Basics Heavy Duty Cable Reel Organizer For Extension Cords Holiday Lights Hoses & Ropes Up to 45m Length Orange
- Price
- £9.22
- Rating
- 4.4/5
- Reviews
- 394
- Age
- 8mo ago

SLx Tidy Reel 25m Heavy Duty Cable Reel Empty Camping Electric Hook Up Cable Winder Extension Lead Christmas Light Storage Holder for Caravan Leads Cables Cords and EV Charging Cables
- Price
- £8.70
- Rating
- 4.4/5
- Reviews
- 245
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
93
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
55%
Top 20: 91%
Open market
6%
- Status43%
- Masterplug24%
- SLx10%
- Desiretech8%
- Pelle & Sol5%
- Daewoo3%
- Open — no brand owns it (4 brands, 6%)
Demand
Extension Reel 10m search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Extension Reel 10m search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- extension reel 10m9K/yr
- electric cable reel6K/yr
- wind up extension lead5K/yr
- extension lead reel 10m3K/yr
- 10m extension reel3K/yr
- extension reel 5m3K/yr
Reviews and returns
What reviews say buyers love and hate about Extension Reel 10m
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke at first use
doesn't seem durable
Broke after a month
Cheap and flimsy
Absolute rubbish
Poor quality
Cheap and flimsy
A bit flimsy
Feels slightly flimsy
Cables of course are smaller
it was bigger than I expected it to be
Slightly bigger
then jammed up
gets stuck its also is floppy wont buy again
Tried twice, and stuck both times
Love
Excellent product
The build quality is excellent
Solid build quality
Excellent Value
Great value for money
Awesome price
Just as advertised
exactly as pictured
Exactly as described
Easy to use
Easy storage
Easy to handle
Good extension
Good extension reel
Solid useful extension cable
Return
0.8% Return rate 31% Fixable by listing
Cables of course are smaller
it was bigger than I expected it to be
Slightly bigger
Did not work
Doesnt work
Did not work at all
Cheap and flimsy
Absolute rubbish
Poor quality
Sockets inaccessible
Only quibble is when plugging into the socket in the centre
The plastic around the plug socket literally melted
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Extension Reel 10m questions
Answered from the same tracked data.








