Extension Reel 10m
FailShoppers spend an estimated $37K a year here, so Extension Reel 10m is a Fail.
- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £37K/yr30K searches / yr
- 90-day growth
- +22.9%search demand this quarter
- Competition
- 55%top-5 click share · 10 brands · 93 sellers
Flapen Score
Extension Reel 10m against its category
The dotted line is the DIY & Tools average. Past it, Extension Reel 10m is stronger. Inside it, weaker.
Market
The Extension Reel 10m market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Extension Reel 10m 30K times last year and spent an estimated £37K. The top 5 brands take 90% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- +22.9%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £37Ka year
- Peak month
- April1.7× the quietest month
- Top search term
- extension reel 10m9K searches a year
02 · Price
A sale here is worth £12.97.
Listings sell for £12.97 on average, from £8.01 to £31.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.97 that is £1K to £3K a year per listing.
- Average price
- £12.97under the $15 to $100 sweet spot
- Price range
- £8.01–£31.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #27 within Electrical. It carries 7,321 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 93%
- Out of stock, average day
- 4.4%
- Average rank
- #27in Electrical
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,321per listing
- Listings tracked
- 28
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Extension Reel 10m products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago

Masterplug Four Socket 10 Metre Premium Cassette Reel Medium Cable Extension Reel Thermal Cut-Out & Power Indicator Heavy Duty Pro-XT Grey/Green 13A 4G 10m CMU10134SL
- Price
- £13.17
- Rating
- 4.6/5
- Reviews
- 2,680
- Age
- 9y ago

Masterplug Four Socket 10 Metre Cassette Reel Medium Extension Lead Cable Reel Wind-Up Retractable Power Cord Reel Thermal Cut Out Work Power Blue/Black 10A 4G 10m MCT1010/4BL
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 7,917
- Age
- 20y ago

STATUS 2 Socket Cable Reel 5m Green Extension Lead
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 5y ago

Desiretech 4 Socket Extension Lead 5m - Heavy Duty 4-Way Cable Reel 13A Thermal Cut-Out LED Indicator Black & Green Portable Extension Reel CE & UKCA Certified Indoor Use (5 Metre)
- Price
- £10.91
- Rating
- 4.7/5
- Reviews
- 1,440
- Age
- 1y ago
Trending
estimated 90-day click momentum
Amazon Basics Heavy Duty Cable Reel Organizer For Extension Cords Holiday Lights Hoses & Ropes Up to 45m Length Orange
- Price
- £9.22
- Rating
- 4.4/5
- Reviews
- 394
- Age
- 8mo ago

Pelle & Sol 5m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £10.85
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

Pelle & Sol 10m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £13.87
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

STATUS 4 Socket Cable Reel 5m Green 13 Amp
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 14y ago

STATUS 2 Socket Cable Reel 5m Green Extension Lead
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 5y ago
Newest
by launch date
Pelle & Sol 10m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £13.87
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

Pelle & Sol 5m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £10.85
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

SLx Extension Lead 10m 4 Socket Compact Cable Reel with Thermal Cut Out Heavy Duty Extension Cable for Garden Lawn Mower and Office 13A Fused UK Plug in Grey & Green
- Price
- £13.02
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 7mo ago

Amazon Basics Heavy Duty Cable Reel Organizer For Extension Cords Holiday Lights Hoses & Ropes Up to 45m Length Orange
- Price
- £9.22
- Rating
- 4.4/5
- Reviews
- 394
- Age
- 8mo ago

SLx Tidy Reel 25m Heavy Duty Cable Reel Empty Camping Electric Hook Up Cable Winder Extension Lead Christmas Light Storage Holder for Caravan Leads Cables Cords and EV Charging Cables
- Price
- £8.70
- Rating
- 4.4/5
- Reviews
- 245
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
93
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 91%
Open market
6%
- Status43%
- Masterplug24%
- SLx10%
- Desiretech8%
- Pelle & Sol5%
- Daewoo3%
- Open — no brand owns it (4 brands, 6%)
Demand
Extension Reel 10m search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Extension Reel 10m search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- extension reel 10m9K/yr
- electric cable reel6K/yr
- wind up extension lead5K/yr
- extension lead reel 10m3K/yr
- 10m extension reel3K/yr
- extension reel 5m3K/yr
Reviews and returns
What reviews say buyers love and hate about Extension Reel 10m
We read the reviews and the return reasons for every product selling here.
“Broke at first use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Extension Reel 10m questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








