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Extension Reel 10m

Fail

Shoppers spend only $37K a year here, so Extension Reel 10m is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£37K/yr30K searches / yr
90-day growth
+22.9%search demand this quarter
Competition
55%top-5 click share · 10 brands · 93 sellers

Flapen Score

Extension Reel 10m against its category

The dotted line is the DIY & Tools average. Past it, Extension Reel 10m is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extension Reel 10m market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Extension Reel 10m 30K times last year and spent an estimated £37K. The top 5 brands take 90% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+22.9%
Conversion, latest week
9.3%
Market size, estimated
£37Ka year
Peak month
April1.7× the quietest month
Top search term
extension reel 10m9K searches a year

02 · Price

A sale here is worth £12.97.

Listings sell for £12.97 on average, from £8.01 to £31.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.97 that is £1K to £3K a year per listing.

Average price
£12.97under the $15 to $100 sweet spot
Price range
£8.01–£31.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #27 within Electrical. It carries 7,321 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
4.4%
Average rank
#27in Electrical
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,321per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Extension Reel 10m products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

93

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

6%

  • Status43%
  • Masterplug24%
  • SLx10%
  • Desiretech8%
  • Pelle & Sol5%
  • Daewoo3%
  • Open — no brand owns it (4 brands, 6%)

Demand

Extension Reel 10m search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Extension Reel 10m search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • extension reel 10m9K/yr
  • electric cable reel6K/yr
  • wind up extension lead5K/yr
  • extension lead reel 10m3K/yr
  • 10m extension reel3K/yr
  • extension reel 5m3K/yr

Reviews and returns

What reviews say buyers love and hate about Extension Reel 10m

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.09

Broke at first use

doesn't seem durable

Broke after a month

Quality-Overall12%+0.77

Cheap and flimsy

Absolute rubbish

Poor quality

Strength9%−0.02

Cheap and flimsy

A bit flimsy

Feels slightly flimsy

Size-Overall5%

Cables of course are smaller

it was bigger than I expected it to be

Slightly bigger

Jamming/Clogging4%−0.03

then jammed up

gets stuck its also is floppy wont buy again

Tried twice, and stuck both times

Love

Quality-Overall22%+0.77

Excellent product

The build quality is excellent

Solid build quality

Value For Money20%+1.53

Excellent Value

Great value for money

Awesome price

Advertised Vs Actual Product10%+0.56

Just as advertised

exactly as pictured

Exactly as described

Ease Of Use9%+0.29

Easy to use

Easy storage

Easy to handle

Add-Ons/Attachments5%+0.62

Good extension

Good extension reel

Solid useful extension cable

Return

0.8% Return rate 31% Fixable by listing

Size-Overall21%▇▅▇█▇▆

Cables of course are smaller

it was bigger than I expected it to be

Slightly bigger

Functionality-Overall19%▇▆▇█▆▆

Did not work

Doesnt work

Did not work at all

Defective Material/Parts10%▆█▄▆▆▅
Quality-Overall8%█▅▅▅▅█

Cheap and flimsy

Absolute rubbish

Poor quality

Socket/Port/Plug7%█▇▅▅▅▅

Sockets inaccessible

Only quibble is when plugging into the socket in the centre

The plastic around the plug socket literally melted

FAQ

Common Extension Reel 10m questions

Answered from the same tracked data.