Extension Reel
MaybeAn estimated 0.8% of orders come back. But the top 5 brands take 95% of clicks, so Extension Reel is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 4954
- Market size
- £222K/yr206K searches / yr
- 90-day growth
- +15.6%search demand this quarter
- Competition
- 44%top-5 click share · 9 brands · 78 sellers
Flapen Score
Extension Reel against its category
The dotted line is the DIY & Tools average. Past it, Extension Reel is stronger. Inside it, weaker.
Market
The Extension Reel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Extension Reel 206K times last year and spent an estimated £222K. The top 5 brands take 95% of clicks. Demand peaks in May–Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.
- Searches, last 12 months
- 206K
- Growth, 90 days vs prior 90
- +15.6%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £222Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- extension reel56K searches a year
02 · Price
A sale here is worth £15.96.
Listings sell for £15.96 on average, from £8.01 to £43.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £15.96 that is £4K to £8K a year per listing.
- Average price
- £15.96inside the $15 to $100 sweet spot
- Price range
- £8.01–£43.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #41 within Electrical. It carries 5,445 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 93%
- Out of stock, average day
- 4.7%
- Average rank
- #41in Electrical
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,445per listing
- Listings tracked
- 30
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Extension Reel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago

STATUS 2 Socket Cable Reel with 15 Metre Heavy Duty Extension Lead Thermal Cut-Out Safety for Outdoor and Garden Power Use Green (S15M2SHBCR1PK2)
- Price
- £16.95
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 11y ago

Masterplug Four Socket 10 Metre Premium Cassette Reel Medium Cable Extension Reel Thermal Cut-Out & Power Indicator Heavy Duty Pro-XT Grey/Green 13A 4G 10m CMU10134SL
- Price
- £13.17
- Rating
- 4.6/5
- Reviews
- 2,680
- Age
- 9y ago

STATUS 4 Socket Cable Reel 5m Green 13 Amp
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 14y ago

Masterplug Four Socket 10 Metre Cassette Reel Medium Extension Lead Cable Reel Wind-Up Retractable Power Cord Reel Thermal Cut Out Work Power Blue/Black 10A 4G 10m MCT1010/4BL
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 7,917
- Age
- 20y ago
Trending
estimated 90-day click momentum
Pelle & Sol 5m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £10.85
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

Pelle & Sol 10m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £13.87
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

STATUS 4 Socket Cable Reel 5m Green 13 Amp
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 14y ago

STATUS 4 Socket Cable Reel 25m Green 13 Amp Thermal Cut Out Heavy Duty Outdoor Extension Lead Ideal for Garden Workshop DIY Power Tools (S25M13ACR2)
- Price
- £22.30
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 14y ago

SLx Extension Lead 15m 4 Socket Open Cable Reel with Thermal Cut Out Heavy Duty Long Reach Extension Cable for Garden DIY and Workshop 13A Fused UK Plug in Grey & Green
- Price
- £22.37
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 7mo ago
Newest
by launch date
Pelle & Sol 5m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £10.85
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

Pelle & Sol 10m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £13.87
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

SLx Extension Lead 10m 4 Socket Compact Cable Reel with Thermal Cut Out Heavy Duty Extension Cable for Garden Lawn Mower and Office 13A Fused UK Plug in Grey & Green
- Price
- £13.02
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 7mo ago

SLx Extension Lead 15m 4 Socket Open Cable Reel with Thermal Cut Out Heavy Duty Long Reach Extension Cable for Garden DIY and Workshop 13A Fused UK Plug in Grey & Green
- Price
- £22.37
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 7mo ago

Amazon Basics Heavy Duty Cable Reel Organizer For Extension Cords Holiday Lights Hoses & Ropes Up to 45m Length Orange
- Price
- £9.22
- Rating
- 4.4/5
- Reviews
- 394
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
78
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 91%
Open market
4%
- Status46%
- Masterplug25%
- SLx14%
- Desiretech6%
- Pelle & Sol3%
- Amazon Basics2%
- Open — no brand owns it (3 brands, 4%)
Demand
Extension Reel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul · busiest ÷ quietest = 1.9×
Search terms
Top Extension Reel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- extension reel56K/yr
- cable reel36K/yr
- extension lead reel23K/yr
- extension cable reel17K/yr
- reel extension lead9K/yr
- cable reel extension lead9K/yr
- electrical extension reel8K/yr
- extension reel 10m9K/yr
- electric cable reel6K/yr
- cord reels6K/yr
Reviews and returns
What reviews say buyers love and hate about Extension Reel
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Extension Reel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








