Extension Reel
MaybeReturns run at only 0.8% of orders. But the top 5 brands take 95% of clicks, so Extension Reel is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 4954
- Market size
- £222K/yr206K searches / yr
- 90-day growth
- +15.6%search demand this quarter
- Competition
- 44%top-5 click share · 9 brands · 78 sellers
Flapen Score
Extension Reel against its category
The dotted line is the DIY & Tools average. Past it, Extension Reel is stronger. Inside it, weaker.
Market
The Extension Reel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Extension Reel 206K times last year and spent an estimated £222K. The top 5 brands take 95% of clicks. Demand peaks in May–Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.
- Searches, last 12 months
- 206K
- Growth, 90 days vs prior 90
- +15.6%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £222Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- extension reel56K searches a year
02 · Price
A sale here is worth £15.96.
Listings sell for £15.96 on average, from £8.01 to £43.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £15.96 that is £4K to £8K a year per listing.
- Average price
- £15.96inside the $15 to $100 sweet spot
- Price range
- £8.01–£43.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #41 within Electrical. It carries 5,445 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 93%
- Out of stock, average day
- 4.7%
- Average rank
- #41in Electrical
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,445per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Extension Reel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago

STATUS 2 Socket Cable Reel with 15 Metre Heavy Duty Extension Lead Thermal Cut-Out Safety for Outdoor and Garden Power Use Green (S15M2SHBCR1PK2)
- Price
- £16.95
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 11y ago

Masterplug Four Socket 10 Metre Premium Cassette Reel Medium Cable Extension Reel Thermal Cut-Out & Power Indicator Heavy Duty Pro-XT Grey/Green 13A 4G 10m CMU10134SL
- Price
- £13.17
- Rating
- 4.6/5
- Reviews
- 2,680
- Age
- 9y ago

STATUS 4 Socket Cable Reel 5m Green 13 Amp
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 14y ago

Masterplug Four Socket 10 Metre Cassette Reel Medium Extension Lead Cable Reel Wind-Up Retractable Power Cord Reel Thermal Cut Out Work Power Blue/Black 10A 4G 10m MCT1010/4BL
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 7,917
- Age
- 20y ago
Trending
90-day click momentum
Pelle & Sol 5m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £10.85
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

Pelle & Sol 10m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £13.87
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

STATUS 4 Socket Cable Reel 5m Green 13 Amp
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 14y ago

STATUS 4 Socket Cable Reel 25m Green 13 Amp Thermal Cut Out Heavy Duty Outdoor Extension Lead Ideal for Garden Workshop DIY Power Tools (S25M13ACR2)
- Price
- £22.30
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 14y ago

SLx Extension Lead 15m 4 Socket Open Cable Reel with Thermal Cut Out Heavy Duty Long Reach Extension Cable for Garden DIY and Workshop 13A Fused UK Plug in Grey & Green
- Price
- £22.37
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 7mo ago
Newest
by launch date
Pelle & Sol 5m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £10.85
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

Pelle & Sol 10m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £13.87
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

SLx Extension Lead 10m 4 Socket Compact Cable Reel with Thermal Cut Out Heavy Duty Extension Cable for Garden Lawn Mower and Office 13A Fused UK Plug in Grey & Green
- Price
- £13.02
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 7mo ago

SLx Extension Lead 15m 4 Socket Open Cable Reel with Thermal Cut Out Heavy Duty Long Reach Extension Cable for Garden DIY and Workshop 13A Fused UK Plug in Grey & Green
- Price
- £22.37
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 7mo ago

Amazon Basics Heavy Duty Cable Reel Organizer For Extension Cords Holiday Lights Hoses & Ropes Up to 45m Length Orange
- Price
- £9.22
- Rating
- 4.4/5
- Reviews
- 394
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
78
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
44%
Top 20: 91%
Open market
4%
- Status46%
- Masterplug25%
- SLx14%
- Desiretech6%
- Pelle & Sol3%
- Amazon Basics2%
- Open — no brand owns it (3 brands, 4%)
Demand
Extension Reel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul · busiest ÷ quietest = 1.9×
Search terms
Top Extension Reel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- extension reel56K/yr
- cable reel36K/yr
- extension lead reel23K/yr
- extension cable reel17K/yr
- reel extension lead9K/yr
- cable reel extension lead9K/yr
- electrical extension reel8K/yr
- extension reel 10m9K/yr
- electric cable reel6K/yr
- cord reels6K/yr
Reviews and returns
What reviews say buyers love and hate about Extension Reel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
of very cheap quality
Given it seems to be non-moulded, this could be a quality control issue with some plugs adequately attached and others not
Broke at first use
Broken on first use
Failed after a few weeks
Cheap and flimsy
It's quite flimsy
Feels slightly flimsy
smaller than expected
Really not fit for purpose
Too short
Sockets inaccessible
Burned out socket
Flimsy Socket Lids
Love
Excellent product
The build quality is excellent
Solid build quality
Excellent Value
Excellent value
Cheap price
Just as advertised
Exactly as described
exactly as pictured
Its a strong extension
Good extension reel
Good extension
Easy to use
Easy to handle
Great item very handy
Return
0.8% Return rate 28% Fixable by listing
smaller than expected
Really not fit for purpose
Too short
Did not work
Worked good but the reel didnt work so had to return it
Doesnt work
Poor quality
of very cheap quality
Given it seems to be non-moulded, this could be a quality control issue with some plugs adequately attached and others not
Sockets inaccessible
Burned out socket
Flimsy Socket Lids
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Extension Reel questions
Answered from the same tracked data.








