extension plug socket
Worth a lookShows low returns (0.7%), but soft demand (-10.8% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.04avg listing price — sweet spot $15–$100
Review moat
Okay2,124.48avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.88–£23.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£123K£123K/yr · 170K searches
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, extension plug socket is a £123K/yr Amazon United Kingdom market (170K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
extension plug socket market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £120K–£151K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 2.8%
- Avg brand age
- 46 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
55
Top-5 brand share
54%
Top 20: 97%
Top-5 click share
37%
Top 20: 79%
Open market
39%
- Desiretech13%
- HANYCONY12%
- Addtam12%
- Status9%
- Mscien7%
- Masterplug7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top extension plug socket search terms
- multi plug extension sockets59K/yr
- electrical power accessories39K/yr
- plug socket extension30K/yr
- extension plug socket38K/yr
- uk plug extension4K/yr
Top extension plug socket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DESIRETECH White Electric Extension Lead - 4 Gang 2 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
Desiretech£5.844.6★13,166 rev
Tower Extension Lead with USB Slots 8 Way Multi Plug Extension Tower &4USB
Addtam£13.514.7★535 rev
STATUS 4 Way Socket Extension Lead 1m Cable White (4WS1M20)
Status£4.184.6★6,379 rev
Extension Lead with USB Slots(2 USB C) HANYCONY 4 Way Plug Extension Socket with Individual Switches 1.8M Extension Cable Wall Mount Extension Cord Desk Power Strip for Bedroom Office Accessories
HANYCONY£12.484.6★1,268 rev
2 Way 3 Pin Power Plug Adaptor Splitter 13A Multi Wall Plug Cube 3 pins Socket Splitter Extension Plug adaptor UK Socket Splitter Block for Kitchen Home Office etc (pack of 1)
NAEEM SONS£4.154.6★818 rev
Newest
by launch date
Desiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
Desiretech£7.4660 rev
2 Way 3 Pin Power Plug Adaptor Splitter 13A Multi Wall Plug Cube 3 pins Socket Splitter Extension Plug adaptor UK Socket Splitter Block for Kitchen Home Office etc (pack of 1)
NAEEM SONS£4.15818 rev
SUPHOST Plug Extension Socket 4 Way Plug Adapter with 180 Degree Rotating UK Plug 13A Fused Multi Plug Adaptor with 4 Independent Switches Wall Socket Extension for Home Office Kitchen
SUPHOST£12.92531 rev
Tower Extension Lead with USB Slots 8 Way Multi Plug Extension Tower &4USB
Addtam£13.51535 rev
DESIRETECH Black Electric Extension Lead - 4 Gang 1 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
Desiretech£4.172,583 rev
Trending
90-day click momentumDesiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
Desiretech£7.464.3★
Extension Lead with 2 USB C Slots 8 Way Outlets Power Strip with 4 USB Ports 1800J Surge Protection Double Switch Plug Extension with 1.8M Braided Extension Cord for Home Office
HANYCONY£15.854.6★
DEWENWILS 6 Way Surge Protected Extension Lead with Individual Switches and Indicator Lights Extension Cable 3M 13Amp 6Gang Power Strip Lead Black
DEWENWILS£15.464.6★
DESIRETECH Black Electric Extension Lead - 4 Gang 1 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
Desiretech£4.174.6★
Tower Extension Lead with USB Slots 8 Way Multi Plug Extension Tower &4USB
Addtam£13.514.7★
What buyers say about extension plug socket
What buyers praise and complain about, mined from review topics.What buyers love
“seems reasonable quality”
“Good socket”
“Just as described”
“Good value for money”
“Always comes in handy”
“Great extension easy to use”
“Fast charging”
“The tower is compact”
“The slim design is a big plus”
“Fits great”
What buyers complain about
“A bit loose in the socket”
“Broken”
“The build quality is very poor”
“very slow charging”
“Tight fit”
“so not an accurate description”
“Stopped working for no reason”
“Not Very Sturdy”
“Over priced”
“on/off switch button feels like something that will break soon”
Top return reasons
Common questions
- Is extension plug socket profitable to sell on Amazon United Kingdom?
- The niche generates £123K/yr across 44 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the extension plug socket niche?
- 26 brands and 55 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in extension plug socket?
- Top complaints mined from reviews: Socket/Port/Plug, Durability, Quality-Overall. The return rate is 0.7%.
- When does demand for extension plug socket peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the extension plug socket niche?
- Listings span £2.88–£23.32; the average listing price is £12.04 (sweet spot $15–$100). The average incumbent carries 2,124 reviews — the moat a new listing must climb.