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Extension Plug Socket

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -10.8% this quarter, so Extension Plug Socket is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£123K/yr170K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
37%top-5 click share · 26 brands · 55 sellers

Flapen Score

Extension Plug Socket against its category

The dotted line is the DIY & Tools average. Past it, Extension Plug Socket is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extension Plug Socket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Extension Plug Socket 170K times last year and spent an estimated £123K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
6.0%
Market size, estimated
£123Ka year
Peak month
December2.1× the quietest month
Top search term
multi plug extension sockets59K searches a year

02 · Price

A sale here is worth £12.04.

Listings sell for £12.04 on average, from £2.88 to £23.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.04 that is £1K to £3K a year per listing.

Average price
£12.04under the $15 to $100 sweet spot
Price range
£2.88–£23.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #44 within Electrical. It carries 2,124 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#44in Electrical
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,124per listing
Listings tracked
44

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Extension Plug Socket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

55

Top-5 brand share

54%

Top 20: 97%

Top-5 click share

37%

Top 20: 79%

Open market

39%

  • Desiretech13%
  • HANYCONY12%
  • Addtam12%
  • Status9%
  • Mscien7%
  • Masterplug7%

Demand

Extension Plug Socket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Extension Plug Socket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • multi plug extension sockets59K/yr
  • electrical power accessories39K/yr
  • plug socket extension30K/yr
  • extension plug socket38K/yr
  • uk plug extension4K/yr

Reviews and returns

What reviews say buyers love and hate about Extension Plug Socket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug18%−0.07

A bit loose in the socket

Usb ports not working

plugs do not fit

Durability12%−0.08

Broken

Doesnt last

Not durable

Quality-Overall10%+0.95

The build quality is very poor

the quality feels very cheap

Extremely poor quality

Charging7%−0.02

very slow charging

takes soooo long for anything to charge

wouldnt charge anything

Size-Overall6%

Tight fit

NOT FIT FOR PURPOSE

Small

Love

Quality-Overall19%+0.95

seems reasonable quality

Amazing Quality

Solid quality

Socket/Port/Plug14%−0.07

Good socket

Good socket

Nice plug

Advertised Vs Actual Product13%+0.86

Just as described

As advertised

Just what I needed

Value For Money11%+0.80

Good value for money

Good Value for Money

Good Value

Ease Of Use6%+0.50

Always comes in handy

Ease of use

very handy

Return

0.7% Return rate 35% Fixable by listing

Size-Overall27%▇▇▇▇▇█

Tight fit

NOT FIT FOR PURPOSE

Small

Socket/Port/Plug17%████▇▇

A bit loose in the socket

Usb ports not working

plugs do not fit

Functionality-Overall11%█▆▇▆▇▆

Stopped working for no reason

Doesn't work

This iìterm does not work

Compatibility-Overall6%██▇▇▇▆
Defective Material/Parts6%█████▇

FAQ

Common Extension Plug Socket questions

Answered from the same tracked data.