Skip to content

Extension Lead with Switches

soft demand (-12.0% this quarter) — Extension Lead with Switches doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 37Growth 19Conversion 60Competition 49Returns 96Price range 51Avg price 35Brand share 22Review moat 45Quality gap 22
This niche Category average

Is Extension Lead with Switches profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Extension Lead with Switches is a £186K/yr Amazon United Kingdom market (347K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Extension Lead with Switches: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.0% over the last 90 days and 5.2% of searches end in a purchase.

£186K

revenue / yr

Units sold / yr25K
Search volume / yr-12.0%347K
Conversion rate5.2%
Avg price£10.25

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers10 · 90
Top-5 product click share56%
Open market9%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement85%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews2,023

Top Extension Lead with Switches products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£19K£37K£56K£75K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

90

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

6%

  • Masterplug67%
  • Citronic10%
  • PRO ELEC6%
  • Status6%
  • PIBEEX3%
  • HANYCONY2%
  • Open — no brand owns it (4 brands, 6%)

Extension Lead with Switches demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume347KCVR5.2%Products26Brands10Top 5 Brands91%OOS Rate7.7%Rating4.7★Reviews2,023Avg BSR#101
13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Top Extension Lead with Switches search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • masterplug extension lead42K/yr
  • extension lead with switches83K/yr
  • masterplug41K/yr
  • switched extension lead33K/yr
  • extension lead with switch20K/yr
  • masterplug surge protected extension lead22K/yr
  • switched extension lead 1m17K/yr
  • extension lead with individual switches11K/yr
  • switched extension lead 2m12K/yr
  • extension lead switched8K/yr

What reviews say buyers love and hate about Extension Lead with Switches

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall25%

Good quality

Value For Money14%

Good value for money

Advertised Vs Actual Product12%

Works as advertised

Socket/Port/Plug10%

very pleased with the socket unit

Add-Ons/Attachments7%

Good extension

What buyers complain about

80% of reviews
Durability18%

Not durable

Socket/Port/Plug15%

Small socket holes

Advertised Vs Actual Product13%

Not as Described

Quality-Overall12%

Dangerous product quality

Functionality-Overall8%

Doesnt work

Extension Lead with Switches return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
17%
2Socket/Port/Plug
14%
3Functionality-Overall
12%
4Defective Material/Parts
10%
5Advertised Vs Actual Product
8%

Common Extension Lead with Switches questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Extension Lead with Switches 42/100 on Amazon United Kingdom — Skip it. The niche generates £186K/yr across 26 tracked products. Search demand moved -12.0% over the last 90 days.
Search demand for Extension Lead with Switches on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.6× the quietest.