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Extension Lead with Switches

Fail

Demand is soft, at -12.0% this quarter, so Extension Lead with Switches is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£186K/yr347K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
56%top-5 click share · 10 brands · 90 sellers

Flapen Score

Extension Lead with Switches against its category

The dotted line is the DIY & Tools average. Past it, Extension Lead with Switches is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extension Lead with Switches market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Extension Lead with Switches 347K times last year and spent an estimated £186K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
5.2%
Market size, estimated
£186Ka year
Peak month
December3.6× the quietest month
Top search term
masterplug extension lead42K searches a year

02 · Price

A sale here is worth £10.25.

Listings sell for £10.25 on average, from £3.96 to £26.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £10.25 that is £8K to £10K a year per listing.

Average price
£10.25under the $15 to $100 sweet spot
Price range
£3.96–£26.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #101 within Electrical. It carries 2,023 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#101in Electrical
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,023per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Extension Lead with Switches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£37K£56K£75K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

90

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

6%

  • Masterplug67%
  • Citronic10%
  • PRO ELEC6%
  • Status6%
  • PIBEEX3%
  • HANYCONY2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Extension Lead with Switches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Extension Lead with Switches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • masterplug extension lead42K/yr
  • extension lead with switches83K/yr
  • masterplug41K/yr
  • switched extension lead33K/yr
  • extension lead with switch20K/yr
  • masterplug surge protected extension lead22K/yr
  • switched extension lead 1m17K/yr
  • extension lead with individual switches11K/yr
  • switched extension lead 2m12K/yr
  • extension lead switched8K/yr

Reviews and returns

What reviews say buyers love and hate about Extension Lead with Switches

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.08

Not durable

Broke after 1 month

seem to fail after a few months

Socket/Port/Plug15%−0.04

Small socket holes

Plugs do not fit properly in the slots

Then some of the sockets stop working for no reason

Advertised Vs Actual Product13%−0.02

Not as Described

Totally misrepresentation

false advertisement

Quality-Overall12%+1.61

Dangerous product quality

Extremely poor quality

Cheap quality

Functionality-Overall8%−0.04

Doesnt work

Do not work as intended

Stopped working for no reason

Love

Quality-Overall25%+1.61

Good quality

Good solid quality product

this is good quality kit

Value For Money14%+1.19

Good value for money

Good price

Excellent value

Advertised Vs Actual Product12%−0.02

Works as advertised

Better than expected

As described

Socket/Port/Plug10%−0.04

very pleased with the socket unit

Great plug

Excellent plug sockets that I can turn on

Add-Ons/Attachments7%+0.54

Good extension

its a sturdy extension

Good solid extension

Return

0.8% Return rate 34% Fixable by listing

Size-Overall17%▆▅▅▅▆█

Not fit

Lead very short

Tight fit

Socket/Port/Plug14%█▅▇▇▆▅

Small socket holes

Plugs do not fit properly in the slots

Then some of the sockets stop working for no reason

Functionality-Overall12%▄▅█▅▆▆

Doesnt work

Do not work as intended

Stopped working for no reason

Defective Material/Parts10%██▅██▆
Advertised Vs Actual Product8%█▅▂▄█▆

Not as Described

Totally misrepresentation

false advertisement

FAQ

Common Extension Lead with Switches questions

Answered from the same tracked data.