extension lead with switches
Skip itSoft demand (-12.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Good£3.96–£26.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,022.54avg incumbent reviews — the moat a new listing must climb
Market size
Okay£186K£186K/yr · 347K searches
Avg price
Okay£10.25avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, extension lead with switches is a £186K/yr Amazon United Kingdom market (347K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
extension lead with switches market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £205K–£256K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 7.7%
- Avg brand age
- 50 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
90
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
56%
Top 20: 93%
Open market
6%
- Masterplug67%
- Citronic10%
- PRO ELEC6%
- Status6%
- PIBEEX3%
- HANYCONY2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top extension lead with switches search terms
- masterplug extension lead42K/yr
- extension lead with switches83K/yr
- masterplug41K/yr
- switched extension lead33K/yr
- extension lead with switch20K/yr
- masterplug surge protected extension lead22K/yr
- switched extension lead 1m17K/yr
- extension lead with individual switches11K/yr
- switched extension lead 2m12K/yr
- extension lead switched8K/yr
Top extension lead with switches products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Masterplug Four Socket Extension Lead 2 Metre Cable Individual Switches Power and Surge LED Indicators 4-Way Plug Extension Cable Power Strip White 13A 4G 2m SWC4210N
Masterplug£7.104.6★752 rev
Masterplug Four Socket Extension Lead 2 Metre Cable Surge Protection Individual Switches Power and Surge LED Indicators 4-Way Plug Extension Cable Power Strip White 13A 4G 2m SWSRG4210N
Masterplug£8.324.8★1,111 rev
Mercury Extension Lead with Switches 2 Metre 4 Gang Extension Lead with Individual Switches UK Switched Extension Cable Wall Mountable Power Strip with Fused Plug White
Citronic£5.804.5★474 rev
Masterplug Six Socket Extension Lead 2 Metre Cable Surge Protection Individual Switches Power and Surge LED Indicators 6-Way Plug Extension Cable Power Strip White 13A 6G 2m SWSRG6210N
Masterplug£10.514.7★1,493 rev
Masterplug Four Socket Extension Lead 2 Metre Cable Surge Protection Power and Surge LED Indicators Unswitched 4-Way Plug Extension Cable Power Strip White 13A 4G 2m SRG4210N
Masterplug£6.314.7★1,189 rev
Newest
by launch date
2 plug extension lead with Individual Switches 1.5M Extension Cable Extension lead with switches 13A Fused UK Plug 2 gang extension lead Wall Mountable for Home Office Study
XGKEGS£9.59267 rev
Mscien Extension Lead 2 Way Plug Sockets with Individual Switches Overload Protected Power Strip Wall Mountable 1.5M Extension Cable
Mscien£11.49654 rev
DESIRETECH Black Electric Extension Lead - 4 Gang 1 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
Desiretech£4.172,583 rev
Extension Lead with USB Slots(2 USB C) HANYCONY 4 Way Plug Extension Socket with Individual Switches 1.8M Extension Cable Wall Mount Extension Cord Desk Power Strip for Bedroom Office Accessories
HANYCONY£12.481,268 rev
STATUS Multi Plug Extension 4 Socket Extension Cable 1m Extension Lead Individually Switched with Neon Indicator White S4WSS1MS12
Status£6.473,279 rev
Trending
90-day click momentum
Masterplug Six Socket Switched Inline Power Surge Protected Extension Lead with Two USB Charging Ports 2 Metres Gloss Black
Masterplug£19.774.7★
Masterplug Four Socket Switched Inline Power Surge Protected Extension Lead with Two USB Charging Ports 2 Metres Gloss Black
Masterplug£15.224.7★
Masterplug Four Socket 10 Metre Premium Cassette Reel Medium Cable Extension Reel Thermal Cut-Out & Power Indicator Heavy Duty Pro-XT Grey/Green 13A 4G 10m CMU10134SL
Masterplug£13.174.6★
Mercury Extension Lead with Switches 2 Metre 4 Gang Extension Lead with Individual Switches UK Switched Extension Cable Wall Mountable Power Strip with Fused Plug White
Citronic£5.804.5★
Masterplug Pro-XT Four Socket Open Cable Reel Extension Lead with Winding Handle Thermal Cut Out and Power Switch 25 Metres High Visibility Cable Green
Masterplug£26.604.7★
What buyers say about extension lead with switches
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good value for money”
“Works as advertised”
“very pleased with the socket unit”
“Good extension”
“Strong and robust”
“ease of use”
“Well finished”
“Effective”
“Safe and reliable”
What buyers complain about
“Not durable”
“Small socket holes”
“Not as Described”
“Dangerous product quality”
“Doesnt work”
“Not fit”
“2 of the 3 switches will no longer turn off”
“Not cheap and is no way worth the money”
“They spark and things plugged into them deteriorate and dont charge”
“made a crackling noise when plugged in”
Top return reasons
Common questions
- Is extension lead with switches profitable to sell on Amazon United Kingdom?
- The niche generates £186K/yr across 26 tracked products. 90-day search growth is -12.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the extension lead with switches niche?
- 10 brands and 90 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in extension lead with switches?
- Top complaints mined from reviews: Durability, Socket/Port/Plug, Advertised Vs Actual Product. The return rate is 0.8%.
- When does demand for extension lead with switches peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the extension lead with switches niche?
- Listings span £3.96–£26.60; the average listing price is £10.25 (sweet spot $15–$100). The average incumbent carries 2,023 reviews — the moat a new listing must climb.