extension lead 5m
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 1.2M searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.26avg listing price — sweet spot $15–$100
Price range
Okay£6.57–£17.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,677.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, extension lead 5m is a £1.3M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
extension lead 5m market data
- Units sold / yr
- 125K–150K
- avg 5,000–6,000/product
- Revenue / yr
- £1.3M–£1.5M
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 4.3%
- Avg brand age
- 47 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
54
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
4%
- Masterplug39%
- PRO ELEC30%
- Status14%
- Desiretech5%
- HANYCONY5%
- Mscien3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top extension lead 5m search terms
- extension lead 5m290K/yr
- 5m extension lead196K/yr
- long extension lead139K/yr
- 5 metre extension lead93K/yr
- 4m extension lead79K/yr
- extra long extension lead58K/yr
- extension lead 4m40K/yr
- extension cable 5 metre32K/yr
- 4 metre extension lead26K/yr
- extension lead with usb slots 5 metre12K/yr
Top extension lead 5m products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Masterplug Four Socket Extension Lead 5 Metre Cable Unswitched 4-Way Plug Extension Cable Power Strip Basic Power White 13A 4G 5m BFG5N
Masterplug£7.474.7★10,153 rev
STATUS 4 Way Socket Extension Lead 4m Cable with Neon Power Indicator 13A Multi-Plug Strip for Home or Office Wall Mountable White (S4W4MS6)
Status£7.404.6★6,379 rev
Masterplug Two Socket Double Extension Lead 5 Metre Cable Unswitched 2-Way Plug Extension Cable Power Strip Basic Power White 13A 2G 5m BTG5N
Masterplug£7.654.7★1,916 rev
PRO ELEC PELB1755 6 Gang Extension Lead with Surge Protection Black 5m
PRO ELEC£8.594.7★3,474 rev
DESIRETECH White Electric Extension Lead 4 Gang 5 Metre | 5m Long Cable | UK Plug 3 Pin Socket Outlet | Wall Mountable | Multi Socket Mains Strip For Home Bedroom Kitchen and Office (1 Pack)
Desiretech£9.064.6★1,711 rev
Newest
by launch date
5M 4 Way Extension Cable Power Multiple Devices Safely And Efficiently With Long Reach Heavy Duty 5 Meter Cable Ideal For Home Office And Workshop Use
Vivo Technologies£6.6547 rev
Extension Lead 5M with 4 USB Slots 3 Way Cube Power Extension
ROOTOMA£16.01106 rev
IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
Status£11.8820,728 rev
IONOS 4 Socket Cable Reel 5m Green 13 Amp Thermal Cut Out Heavy Duty Outdoor Extension Lead Ideal for DIY Workshop Garden Home Use (ION5M13AACR6)
Status£9.2120,728 rev
Extension Lead 5M 4 Way Surge Protected Power Strip with USB C Slots Extension Cable with Double Switches Plug Extension Socket 5M Braided Extension Cord for Home Office Accessories
HANYCONY£17.971,494 rev
Trending
90-day click momentum
STATUS 2 Socket Cable Reel 5m Green Extension Lead
Status£8.294.6★
IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
Status£11.884.6★
5M 4 Way Extension Cable Power Multiple Devices Safely And Efficiently With Long Reach Heavy Duty 5 Meter Cable Ideal For Home Office And Workshop Use
Vivo Technologies£6.654.8★
DESIRETECH White Electric Extension Lead 4 Gang 5 Metre | 5m Long Cable | UK Plug 3 Pin Socket Outlet | Wall Mountable | Multi Socket Mains Strip For Home Bedroom Kitchen and Office (1 Pack)
Desiretech£9.064.6★
PRO ELEC PELB1755 6 Gang Extension Lead with Surge Protection Black 5m
PRO ELEC£8.594.7★
What buyers say about extension lead 5m
What buyers praise and complain about, mined from review topics.What buyers love
“Great item, does as expected”
“As advertised”
“Excellent value”
“Best Extension Socket I bought”
“Easy to use”
“Good quality and handy having the 4 sockets and USB ports”
“Good quality, feels sturdy”
“It works well”
“Durable and good quality”
“Colour coding will make things so much easier”
What buyers complain about
“Sockets inaccessible”
“Didn't work for long”
“Cheap and not good”
“a bit flimsy when you rewind the length is fine for what I need it for”
“Doesnt match photo”
“Doesnt work”
“Long”
“ONLY LASTED A FEW MONTHS NOW DOES NOT WORK AT ALL”
“Make high pitched whine”
“Short circuits when there are too many things connected”
Top return reasons
Common questions
- Is extension lead 5m profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the extension lead 5m niche?
- 8 brands and 54 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in extension lead 5m?
- Top complaints mined from reviews: Socket/Port/Plug, Durability, Quality-Overall. The return rate is 0.8%.
- When does demand for extension lead 5m peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the extension lead 5m niche?
- Listings span £6.57–£17.97; the average listing price is £10.26 (sweet spot $15–$100). The average incumbent carries 5,678 reviews — the moat a new listing must climb.