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Extension Lead 5m

Fail

The top 5 brands take 93% of clicks, so Extension Lead 5m is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£1.3M/yr1.2M searches / yr
90-day growth
-7.2%search demand this quarter
Competition
56%top-5 click share · 8 brands · 54 sellers

Flapen Score

Extension Lead 5m against its category

The dotted line is the DIY & Tools average. Past it, Extension Lead 5m is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extension Lead 5m market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Extension Lead 5m 1.2M times last year and spent an estimated £1.3M. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
10.3%
Market size, estimated
£1.3Ma year
Peak month
December1.8× the quietest month
Top search term
extension lead 5m290K searches a year

02 · Price

A sale here is worth £10.26.

Listings sell for £10.26 on average, from £6.57 to £17.97. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £10.26 that is £51K to £62K a year per listing.

Average price
£10.26under the $15 to $100 sweet spot
Price range
£6.57–£17.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
£51K–£62K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #47 within Electrical. It carries 5,678 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#47in Electrical
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,678per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Extension Lead 5m products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£127K£254K£381K£508K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

54

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

4%

  • Masterplug39%
  • PRO ELEC30%
  • Status14%
  • Desiretech5%
  • HANYCONY5%
  • Mscien3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Extension Lead 5m search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Extension Lead 5m search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • extension lead 5m290K/yr
  • 5m extension lead196K/yr
  • long extension lead139K/yr
  • 5 metre extension lead93K/yr
  • 4m extension lead79K/yr
  • extra long extension lead58K/yr
  • extension lead 4m40K/yr
  • extension cable 5 metre32K/yr
  • 4 metre extension lead26K/yr
  • extension lead with usb slots 5 metre12K/yr

Reviews and returns

What reviews say buyers love and hate about Extension Lead 5m

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug17%−0.06

Sockets inaccessible

2 Sockets died in 2 years

Blown Socket

Durability14%−0.07

Didn't work for long

Failed within 2 weeks

Barely lasted a month

Quality-Overall12%+0.81

Cheap and not good

Poor quality, completely failed within two weeks

Not good quality

Strength8%−0.02

a bit flimsy when you rewind the length is fine for what I need it for

Case is a little flimsy

Cheap and flimsy

Advertised Vs Actual Product6%+0.90

Doesnt match photo

Not 5 meters as described

item doesnt match the pictures

Love

Quality-Overall24%+0.81

Great item, does as expected

Reliable brand

Good Quality

Advertised Vs Actual Product18%+0.90

As advertised

just what I needed

As described

Value For Money16%+1.08

Excellent value

Good price

Good value for money

Add-Ons/Attachments9%+0.67

Best Extension Socket I bought

Good extension reel

Good extension

Ease Of Use7%+0.40

Easy to use

Very handy

easy to use to keep the wire safe

Return

0.8% Return rate 36% Fixable by listing

Size-Overall24%▇▆▆▇█▆

Long

The holes are quite small

Functionality-Overall14%▅▅▇██▇

Doesnt work

it no longer works

Does Not Work

Socket/Port/Plug13%▇▆█▆▄▆

Sockets inaccessible

2 Sockets died in 2 years

Blown Socket

Quality-Overall6%▇▇▃▅▇█

Cheap and not good

Poor quality, completely failed within two weeks

Not good quality

Defective Material/Parts6%▂▆▇▆█▄

FAQ

Common Extension Lead 5m questions

Answered from the same tracked data.