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Extension Lead 5m

Fail

The top 5 brands take 93% of clicks, so Extension Lead 5m is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£1.3M/yr1.2M searches / yr
90-day growth
-7.2%search demand this quarter
Competition
56%top-5 click share · 8 brands · 54 sellers

Flapen Score

Extension Lead 5m against its category

The dotted line is the DIY & Tools average. Past it, Extension Lead 5m is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extension Lead 5m market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Extension Lead 5m 1.2M times last year and spent an estimated £1.3M. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
10.3%
Market size, estimated
£1.3Ma year
Peak month
December1.8× the quietest month
Top search term
extension lead 5m290K searches a year

02 · Price

A sale here is worth £10.26.

Listings sell for £10.26 on average, from £6.57 to £17.97. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £10.26 that is £51K to £62K a year per listing.

Average price
£10.26under the $15 to $100 sweet spot
Price range
£6.57–£17.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
£51K–£62K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #47 within Electrical. It carries 5,678 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#47in Electrical
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,678per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Extension Lead 5m products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£127K£254K£381K£508K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

54

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 100%

Open market

4%

  • Masterplug39%
  • PRO ELEC30%
  • Status14%
  • Desiretech5%
  • HANYCONY5%
  • Mscien3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Extension Lead 5m search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Extension Lead 5m search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • extension lead 5m290K/yr
  • 5m extension lead196K/yr
  • long extension lead139K/yr
  • 5 metre extension lead93K/yr
  • 4m extension lead79K/yr
  • extra long extension lead58K/yr
  • extension lead 4m40K/yr
  • extension cable 5 metre32K/yr
  • 4 metre extension lead26K/yr
  • extension lead with usb slots 5 metre12K/yr

Reviews and returns

What reviews say buyers love and hate about Extension Lead 5m

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Socket/Port/Plug”
0.8%of orders come back
“Sockets inaccessible”
A buyer, on “Socket/Port/Plug”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Extension Lead 5m questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data