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Extension Lead 3m

Fail

Prices span $4.68–$15.46, mostly outside the sweet spot, so Extension Lead 3m is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£848K/yr637K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
66%top-5 click share · 10 brands · 37 sellers

Flapen Score

Extension Lead 3m against its category

The dotted line is the DIY & Tools average. Past it, Extension Lead 3m is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extension Lead 3m market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Extension Lead 3m 637K times last year and spent an estimated £848K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 637K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £848K a year.

Searches, last 12 months
637K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
13.3%
Market size, estimated
£848Ka year
Peak month
December2.0× the quietest month
Top search term
extension lead 3m222K searches a year

02 · Price

A sale here is worth £9.98.

Listings sell for £9.98 on average, from £4.68 to £15.46. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £9.98 that is £40K to £50K a year per listing.

Average price
£9.98under the $15 to $100 sweet spot
Price range
£4.68–£15.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£40K–£50K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #78 within Electrical. It carries 2,160 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#78in Electrical
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,160per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Extension Lead 3m products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£85K£170K£254K£339K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

37

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

8%

  • PRO ELEC48%
  • Masterplug27%
  • HANYCONY6%
  • Mscien5%
  • PIXEZO3%
  • Desiretech3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Extension Lead 3m search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Extension Lead 3m search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • extension lead 3m222K/yr
  • 3m extension lead144K/yr
  • extension leads 3 metres47K/yr
  • 3 metre extension lead40K/yr
  • 3m extension lead surge protection20K/yr
  • 3 meter extension lead19K/yr
  • extension cable 3m38K/yr
  • extension lead with usb slots 3m11K/yr
  • 4 gang extension lead 3m13K/yr
  • 3m extension lead with usb slots13K/yr

Reviews and returns

What reviews say buyers love and hate about Extension Lead 3m

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug25%−0.04

The usb ports are not as advertised

cant use that port anymore

not enough sockets

Charging12%−0.07

Charging ports are slow Charging

Couldn't charge my laptop

does not charge

Durability11%−0.06

Had this product over a month and its now stop working

Board just stopped working literally 2 days after the return window

So the durability, charging capability and versatility is questionable

Quality-Overall10%+1.22

Cheap product

Poor quality

Cheap

Add-Ons/Attachments6%

this extension lead should be recalled

no extension lead

Love

Quality-Overall23%+1.22

Excellent quality and fast delivery

It is a good product to have available

Brilliant quality

Value For Money18%+1.50

Good value for money

Excellent value

Excellent for the money

Advertised Vs Actual Product14%+0.77

As described

Exactly as stated

does what it's suppose to do

Socket/Port/Plug8%−0.04

the sockets feel sturdy

Great plug unit

I love the USB slots

Add-Ons/Attachments6%

Overall a practical extension lead that does exactly what its meant to do

Handy extension lead

Really amazing, good quality extension

Return

0.6% Return rate 52% Fixable by listing

Size-Overall20%▆▆▇█▅█
Color18%▁▁▁█▅▁

Looks decent, cable is long and not the usual white

USUALLY WHITE SOMETIMES BLACK

Socket/Port/Plug13%▅▅▆█▇▇

The usb ports are not as advertised

cant use that port anymore

not enough sockets

Functionality-Overall9%█▄▇▄▇▄
Quality-Overall6%▄▅█▄▄▂

Cheap product

Poor quality

Cheap

FAQ

Common Extension Lead 3m questions

Answered from the same tracked data.