extension lead 3m
Skip itPrices mostly outside the sweet spot ($4.68–$15.46) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Market size
Good£848K£848K/yr · 637K searches
Review moat
Okay2,159.78avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.98avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Price range
Bad£4.68–£15.46cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, extension lead 3m is a £848K/yr Amazon United Kingdom market (637K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
extension lead 3m market data
- Units sold / yr
- 80K–100K
- avg 4,000–5,000/product
- Revenue / yr
- £798K–£998K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.4%
- Avg brand age
- 49 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
37
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
8%
- PRO ELEC48%
- Masterplug27%
- HANYCONY6%
- Mscien5%
- PIXEZO3%
- Desiretech3%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×
Top extension lead 3m search terms
- extension lead 3m222K/yr
- 3m extension lead144K/yr
- extension leads 3 metres47K/yr
- 3 metre extension lead40K/yr
- 3m extension lead surge protection20K/yr
- 3 meter extension lead19K/yr
- extension cable 3m38K/yr
- extension lead with usb slots 3m11K/yr
- 4 gang extension lead 3m13K/yr
- 3m extension lead with usb slots13K/yr
Top extension lead 3m products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Masterplug Four Socket Extension Lead 3 Metre Cable Unswitched 4-Way Plug Extension Cable Power Strip Basic Power White 13A 4G 3m BFG3N
Masterplug£6.384.7★4,690 rev
PRO ELEC PELB1900 2 Gang Extension Lead 3m White
PRO ELEC£4.684.7★2,117 rev
PRO ELEC PELB1810 4 Gang Extension 3m Black
PRO ELEC£5.944.7★730 rev
Pro Elec 3 m 4 Socket Neon On Light Extension Lead - White
PRO ELEC£4.944.7★4,822 rev
pro elec PL15331pl 3 m Switched Surge Protected Extension Lead - White
PRO ELEC£8.934.6★1,963 rev
Newest
by launch date![3M Tower Extension Lead with USB C Slots 8 Way Outlets Power Strip [13A 3250W] Surge Protected Extension Lead Black Extension Cable Multi Plug Extension Socket for Home Office Bedroom Accessories](https://m.media-amazon.com/images/I/41mM9O-ygRL.jpg)
3M Tower Extension Lead with USB C Slots 8 Way Outlets Power Strip [13A 3250W] Surge Protected Extension Lead Black Extension Cable Multi Plug Extension Socket for Home Office Bedroom Accessories
HANYCONY£14.70290 rev
4 Way Extension Lead 3M UK Plug Extension Socket 3 Metre Electric Extension Cable Multi Plug Power Strip Extension Cord Wall Mountable UK Socket Extensions Mains Strip
SAWRKY£7.91100 rev
3M Extension Lead 4 Way Extension Socket with 4 USB Slots(2 USB C) Individually Switched Extension Cable 3M Wall Mount Extension Cord Desk Power Strip for Home Office Accessories
HANYCONY£15.461,268 rev
Extension Lead | Extension Lead with USB Slots | Surge Protected Extension Board with 3 AC Outlets and 4 USB ports (2 USB A - IQ 2.4A 2 USB C - IQ 3.0A) Cable 3M Long
ECARTUK£11.15114 rev
Extension Lead with 4 USB Slots 3M Extension Cable 4 Way Outlets Power Strip with 1800J Surge Protection Double Switch Plug Extension with 10FT Braided Extension Cord for Home Office Accessories
HANYCONY£15.091,494 rev
Trending
90-day click momentumPRO ELEC PELB1810 4 Gang Extension 3m Black
PRO ELEC£5.944.7★
PRO ELEC PELB1949 2 Gang Surge Protected Extension Lead White 3m
PRO ELEC£6.854.6★
Cube Extension Lead 3M With USB Slots Baykul 4 Way Extension Cord With 3 USB Ports Black Long Power Strip With Switch Multi Plug Extension Cable With Overload Protection For Home Travel Office Dorm
baykul£12.644.7★
Pixezo Extension Lead with USB Slots | Surge Protected with 4 AC Outlets and 3 USB Ports (2.4A/12W) | Wall Mountable 3M Long
PIXEZO£11.624.0★
PRO ELEC PELB1900 2 Gang Extension Lead 3m White
PRO ELEC£4.684.7★
What buyers say about extension lead 3m
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality and fast delivery”
“Good value for money”
“As described”
“the sockets feel sturdy”
“Overall a practical extension lead that does exactly what its meant to do”
“Easy to use”
“Very strong”
“Charger”
“Perfect size”
“as portable as any other”
What buyers complain about
“The usb ports are not as advertised”
“Charging ports are slow Charging”
“Had this product over a month and its now stop working”
“Cheap product”
“this extension lead should be recalled”
“Wrong product images”
“Nearly caused a fire”
“Looks decent, cable is long and not the usual white”
“Annoying noise”
“Cheap plastic”
Top return reasons
Common questions
- Is extension lead 3m profitable to sell on Amazon United Kingdom?
- The niche generates £848K/yr across 18 tracked products. 90-day search growth is -13.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the extension lead 3m niche?
- 10 brands and 37 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in extension lead 3m?
- Top complaints mined from reviews: Socket/Port/Plug, Charging, Durability. The return rate is 0.6%.
- When does demand for extension lead 3m peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the extension lead 3m niche?
- Listings span £4.68–£15.46; the average listing price is £9.98 (sweet spot $15–$100). The average incumbent carries 2,160 reviews — the moat a new listing must climb.