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Extension Lead 2m

Fail

Prices span $3.66–$14.02, mostly outside the sweet spot, so Extension Lead 2m is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£254K/yr292K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
50%top-5 click share · 12 brands · 66 sellers

Flapen Score

Extension Lead 2m against its category

The dotted line is the DIY & Tools average. Past it, Extension Lead 2m is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extension Lead 2m market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Extension Lead 2m 292K times last year and spent an estimated £254K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £254K a year.

Searches, last 12 months
292K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
12.5%
Market size, estimated
£254Ka year
Peak month
December2.3× the quietest month
Top search term
extension lead 2m100K searches a year

02 · Price

A sale here is worth £6.97.

Listings sell for £6.97 on average, from £3.66 to £14.02. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £6.97 that is £9K to £10K a year per listing.

Average price
£6.97under the $15 to $100 sweet spot
Price range
£3.66–£14.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£10K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #99 within Electrical. It carries 3,203 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
4.3%
Average rank
#99in Electrical
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,203per listing
Listings tracked
29

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Extension Lead 2m products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£51K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

66

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

14%

  • PRO ELEC26%
  • Desiretech23%
  • Wolf Power11%
  • Masterplug11%
  • Status11%
  • Mscien4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Extension Lead 2m search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Extension Lead 2m search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • extension lead 2m100K/yr
  • 2m extension lead77K/yr
  • 4 gang extension lead 2m20K/yr
  • 2 metre extension lead21K/yr
  • 1.5m extension lead11K/yr
  • 2 meter extension lead12K/yr
  • 4 plug extension lead 2m8K/yr
  • 4 way extension lead 2m5K/yr
  • 1.5 metre extension lead6K/yr
  • extension lead 1.5m4K/yr

Reviews and returns

What reviews say buyers love and hate about Extension Lead 2m

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug20%−0.07

I now can not use that plug socket

not enough sockets

Then some of the sockets stop working for no reason

Durability20%−0.12

Had this product over a month and its now stop working

Faulty after

Broke after 1 month

Quality-Overall13%+1.62

Cheap product

seem cheaply made compared to other i have owned

Poor quality

Advertised Vs Actual Product8%+0.18

Not like photo

Not as advertised

Not as described

Add-Ons/Attachments6%+0.29

no mounting points on the rear of the extension

no extension lead

Cheap extension lead

Love

Quality-Overall27%+1.62

this is good quality kit

Amazing Quality

The build quality feels solid

Value For Money15%+1.47

Excellent for the money

Excellent value for money

Good value for money

Advertised Vs Actual Product14%+0.18

As advertised

Better than expected

As described

Add-Ons/Attachments9%+0.29

Good extension

its a sturdy extension

Great socket adapter extension — works really well and feels sturdy

Socket/Port/Plug7%−0.07

Excellent plug sockets that I can turn on

very pleased with the socket unit

the USB ports are useful

Return

0.5% Return rate 39% Fixable by listing

Size-Overall23%▆▇██▄█

Lead very short

shorter than advertised

A tight fit

Socket/Port/Plug13%▇▆▇▇█▆

I now can not use that plug socket

not enough sockets

Then some of the sockets stop working for no reason

Functionality-Overall10%▃▅█▇▅▅

Doesnt work

Do not work as intended

This iìterm does not work

Advertised Vs Actual Product8%▆▅▃▆█▇

Not like photo

Not as advertised

Not as described

Defective Material/Parts5%█▇▃▅▅▅

FAQ

Common Extension Lead 2m questions

Answered from the same tracked data.