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Extension Lead 2m

prices mostly outside the sweet spot ($3.66–$14.02) — Extension Lead 2m doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 47Growth 22Conversion 95Competition 59Returns 97Price range 0Avg price 19Brand share 38Review moat 33Quality gap 23
This niche Category average

Is Extension Lead 2m profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Extension Lead 2m is a £254K/yr Amazon United Kingdom market (292K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.

Extension Lead 2m: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.5% over the last 90 days and 12.5% of searches end in a purchase.

£254K

revenue / yr

Units sold / yr50K
Search volume / yr-5.5%292K
Conversion rate12.5%
Avg price£6.97

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers12 · 66
Top-5 product click share50%
Open market18%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement86%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews3,203

Top Extension Lead 2m products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£13K£25K£38K£51K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

66

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

14%

  • PRO ELEC26%
  • Desiretech23%
  • Wolf Power11%
  • Masterplug11%
  • Status11%
  • Mscien4%
  • Open — no brand owns it (6 brands, 14%)

Extension Lead 2m demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume292KCVR12.5%Products29Brands12Top 5 Brands82%OOS Rate4.3%Rating4.6★Reviews3,203Avg BSR#99
13K8KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Top Extension Lead 2m search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • extension lead 2m100K/yr
  • 2m extension lead77K/yr
  • 4 gang extension lead 2m20K/yr
  • 2 metre extension lead21K/yr
  • 1.5m extension lead11K/yr
  • 2 meter extension lead12K/yr
  • 4 plug extension lead 2m8K/yr
  • 4 way extension lead 2m5K/yr
  • 1.5 metre extension lead6K/yr
  • extension lead 1.5m4K/yr

What reviews say buyers love and hate about Extension Lead 2m

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall27%

this is good quality kit

Value For Money15%

Excellent for the money

Advertised Vs Actual Product14%

As advertised

Add-Ons/Attachments9%

Good extension

Socket/Port/Plug7%

Excellent plug sockets that I can turn on

What buyers complain about

82% of reviews
Socket/Port/Plug20%

I now can not use that plug socket

Durability20%

Had this product over a month and its now stop working

Quality-Overall13%

Cheap product

Advertised Vs Actual Product8%

Not like photo

Add-Ons/Attachments6%

no mounting points on the rear of the extension

Extension Lead 2m return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Socket/Port/Plug
13%
3Functionality-Overall
10%
4Advertised Vs Actual Product
8%
5Defective Material/Parts
5%

Common Extension Lead 2m questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Extension Lead 2m 47/100 on Amazon United Kingdom — Skip it. The niche generates £254K/yr across 29 tracked products. Search demand moved -5.5% over the last 90 days.
Search demand for Extension Lead 2m on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 2.3× the quietest.