extension lead 2m
Skip itPrices mostly outside the sweet spot ($3.66–$14.02) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay£254K£254K/yr · 292K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,202.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.97avg listing price — sweet spot $15–$100
Price range
Bad£3.66–£14.02cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, extension lead 2m is a £254K/yr Amazon United Kingdom market (292K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
extension lead 2m market data
- Units sold / yr
- 40K–50K
- avg 1,250–1,500/product
- Revenue / yr
- £279K–£349K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 86%
- Out of stock
- 4.3%
- Avg brand age
- 52 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
66
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
14%
- PRO ELEC26%
- Desiretech23%
- Wolf Power11%
- Masterplug11%
- Status11%
- Mscien4%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — -5.5% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Top extension lead 2m search terms
- extension lead 2m100K/yr
- 2m extension lead77K/yr
- 4 gang extension lead 2m20K/yr
- 2 metre extension lead21K/yr
- 1.5m extension lead11K/yr
- 2 meter extension lead12K/yr
- 4 plug extension lead 2m8K/yr
- 4 way extension lead 2m5K/yr
- 1.5 metre extension lead6K/yr
- extension lead 1.5m4K/yr
Top extension lead 2m products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DESIRETECH White Electric Extension Lead - 4 Gang 2 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
Desiretech£5.844.6★13,166 rev
STATUS 2 Socket Extension Lead 2m Cable 13A Power Strip for Home Office or School White (2WS2MCP20)
Status£4.914.6★2,218 rev
Wolf Power 4 Way Extension Lead 2 Metre Extension Cable with UK 3 Pin Plug Multi Socket Power Strip Wall Mountable Suitable for Home Office & Appliances (White 1 Pack)
Wolf Power£5.394.6★6,265 rev
PRO ELEC PELB1690 4 Gang Extension Lead with Neon 2m White
PRO ELEC£4.154.7★4,822 rev
Masterplug Four Socket Extension Lead 2 Metre Cable Individual Switches Power and Surge LED Indicators 4-Way Plug Extension Cable Power Strip White 13A 4G 2m SWC4210N
Masterplug£7.104.6★752 rev
Newest
by launch date
Extension Lead with 3 USB Slots (1 USB C) Surge Protected 2 Plug Extension Lead 2M with Switch USB Power Strip for Home Bedroom Kitchen Office Black
ROOTOMA£11.51325 rev
Mscien 5 Way Extension Lead 2M with Individual Switches 2 Metre Extension Lead 5 Gang Wall Mounted with Multiple Protection Fused Power Strip with Individual Indicator Light 13A/3250W
Mscien£13.84184 rev
2 plug extension lead with Individual Switches 1.5M Extension Cable Extension lead with switches 13A Fused UK Plug 2 gang extension lead Wall Mountable for Home Office Study
XGKEGS£9.59267 rev
STATUS 2 Socket Extension Lead 2m Cable 13A Power Strip for Home Office or School White (2WS2MCP20)
Status£4.912,218 rev
Mscien Extension Lead 2 Way Plug Sockets with Individual Switches Overload Protected Power Strip Wall Mountable 1.5M Extension Cable
Mscien£11.49654 rev
Trending
90-day click momentum
PRO ELEC PELB1948 2Gang Surge Protected Mains Extension Lead 2m White
PRO ELEC£6.514.7★
PRO ELEC PELB1690 4 Gang Extension Lead with Neon 2m White
PRO ELEC£4.154.7★
DESIRETECH Black Electric Extension Lead - 4 Gang 2 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
Desiretech£5.874.6★
1ABOVE 4 Gang 2M White Extension Lead UK Plug Multi Socket Strip
1ABOVE£5.684.6★
PRO ELEC PELB1736 2 Gang Extension Lead 2m Black
PRO ELEC£4.374.6★
What buyers say about extension lead 2m
What buyers praise and complain about, mined from review topics.What buyers love
“this is good quality kit”
“Excellent for the money”
“As advertised”
“Good extension”
“Excellent plug sockets that I can turn on”
“Very strong”
“Easy to use”
“Great size”
“Works well and has plenty of optional charging ports”
“Slim design”
What buyers complain about
“I now can not use that plug socket”
“Had this product over a month and its now stop working”
“Cheap product”
“Not like photo”
“no mounting points on the rear of the extension”
“Doesnt work”
“Gets unsettlingly hot”
“They spark and things plugged into them deteriorate and dont charge”
“Lead very short”
“Annoying noise”
Top return reasons
Common questions
- Is extension lead 2m profitable to sell on Amazon United Kingdom?
- The niche generates £254K/yr across 29 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the extension lead 2m niche?
- 12 brands and 66 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in extension lead 2m?
- Top complaints mined from reviews: Socket/Port/Plug, Durability, Quality-Overall. The return rate is 0.5%.
- When does demand for extension lead 2m peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the extension lead 2m niche?
- Listings span £3.66–£14.02; the average listing price is £6.97 (sweet spot $15–$100). The average incumbent carries 3,203 reviews — the moat a new listing must climb.