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Extension Lead 20m

Maybe

An estimated 1.0% of orders come back. But the average product has 7,080 reviews to catch up to, so Extension Lead 20m is a Maybe.

Flapen Score
60
60 / 100
Top 7% of 2,225 DIY & Tools niches · +11 vs the category median of 49
Market size
£490K/yr283K searches / yr
90-day growth
+63.7%search demand this quarter
Competition
56%top-5 click share · 9 brands · 61 sellers

Flapen Score

Extension Lead 20m against its category

The dotted line is the DIY & Tools average. Past it, Extension Lead 20m is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extension Lead 20m market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Extension Lead 20m 283K times last year and spent an estimated £490K. The top 5 brands take 91% of clicks. Demand peaks in May. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £490K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
+63.7%
Conversion, latest week
7.0%
Market size, estimated
£490Ka year
Peak month
May2.1× the quietest month
Top search term
extension lead 20m31K searches a year

02 · Price

A sale here is worth £24.58.

Listings sell for £24.58 on average, from £16.43 to £36.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £24.58 that is £12K to £18K a year per listing.

Average price
£24.58inside the $15 to $100 sweet spot
Price range
£16.43–£36.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #51 within Electrical. It carries 7,080 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
13.1%
Average rank
#51in Electrical
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,080per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Extension Lead 20m products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£49K£98K£147K£196K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

61

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 97%

Open market

5%

  • Status49%
  • Masterplug14%
  • SLx13%
  • Daewoo9%
  • Desiretech5%
  • PRO ELEC4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Extension Lead 20m search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top Extension Lead 20m search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • extension lead 20m31K/yr
  • 25m extension lead38K/yr
  • 20m extension lead41K/yr
  • 30m extension lead28K/yr
  • long extension lead 20m20K/yr
  • 20 metre extension lead outdoor9K/yr
  • extension lead 25m13K/yr
  • extension lead 30m10K/yr
  • 25 metre extension lead10K/yr
  • extension reel 25m10K/yr

Reviews and returns

What reviews say buyers love and hate about Extension Lead 20m

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
1.0%of orders come back
“Broken on first use”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Extension Lead 20m questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data