Skip to content

Extension Lead 20m

Maybe

Returns run at only 1.0% of orders. But the average product has 7,080 reviews to catch up to, so Extension Lead 20m is a Maybe.

Flapen Score
60
60 / 100
Top 7% of 2,225 DIY & Tools niches · +11 vs the category median of 49
Market size
£490K/yr283K searches / yr
90-day growth
+63.7%search demand this quarter
Competition
56%top-5 click share · 9 brands · 61 sellers

Flapen Score

Extension Lead 20m against its category

The dotted line is the DIY & Tools average. Past it, Extension Lead 20m is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extension Lead 20m market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Extension Lead 20m 283K times last year and spent an estimated £490K. The top 5 brands take 91% of clicks. Demand peaks in May. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £490K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
+63.7%
Conversion, latest week
7.0%
Market size, estimated
£490Ka year
Peak month
May2.1× the quietest month
Top search term
extension lead 20m31K searches a year

02 · Price

A sale here is worth £24.58.

Listings sell for £24.58 on average, from £16.43 to £36.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £24.58 that is £12K to £18K a year per listing.

Average price
£24.58inside the $15 to $100 sweet spot
Price range
£16.43–£36.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #51 within Electrical. It carries 7,080 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
13.1%
Average rank
#51in Electrical
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,080per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Extension Lead 20m products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£49K£98K£147K£196K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

61

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

5%

  • Status49%
  • Masterplug14%
  • SLx13%
  • Daewoo9%
  • Desiretech5%
  • PRO ELEC4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Extension Lead 20m search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top Extension Lead 20m search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • extension lead 20m31K/yr
  • 25m extension lead38K/yr
  • 20m extension lead41K/yr
  • 30m extension lead28K/yr
  • long extension lead 20m20K/yr
  • 20 metre extension lead outdoor9K/yr
  • extension lead 25m13K/yr
  • extension lead 30m10K/yr
  • 25 metre extension lead10K/yr
  • extension reel 25m10K/yr

Reviews and returns

What reviews say buyers love and hate about Extension Lead 20m

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.10

Broken on first use

broke at 3rd use

Failed after a few weeks

Quality-Overall15%

Quality is not good no clear instructions

of very cheap quality

Poor quality

Socket/Port/Plug11%−0.05

plug melted, so it appears to be a fire risk

Burned out socket

Flimsy Socket Lids

Strength10%

Doesn't feel very robust

Fragile

It's quite flimsy

Size-Overall5%−0.01

Not fit for purpose

too big for my needs also very expensive

It is a lot smaller

Love

Quality-Overall23%

Excellent product

High Quality cable

Great looking product

Value For Money17%+1.37

Excellent value

Excellent Value

Awesome price

Add-Ons/Attachments10%+0.84

A good extension cable

Brilliant extension lead

Great Extension

Advertised Vs Actual Product8%+0.60

As described

Does what it is suppose to do

Perfect just what I wanted

Strength6%

Strong sturdy

Sturdy extension reel

The cable feels sturdy

Return

1.0% Return rate 17% Fixable by listing

Functionality-Overall16%▆▇▄▇▇█

Did not work

Worked good but the reel didnt work so had to return it

Size-Overall13%▅▅▇█▇▇

Not fit for purpose

too big for my needs also very expensive

It is a lot smaller

Defective Material/Parts13%▅█▃▅█▅

Item does not work

Socket/Port/Plug7%▅▇█▆▇▅

plug melted, so it appears to be a fire risk

Burned out socket

Flimsy Socket Lids

Quality-Overall7%█▄▇▄▄▄

Quality is not good no clear instructions

of very cheap quality

Poor quality

FAQ

Common Extension Lead 20m questions

Answered from the same tracked data.