Extension Lead 20m
MaybeReturns run at only 1.0% of orders. But the average product has 7,080 reviews to catch up to, so Extension Lead 20m is a Maybe.
- Flapen Score
- 60 / 100Top 7% of 2,225 DIY & Tools niches · +11 vs the category median of 4960
- Market size
- £490K/yr283K searches / yr
- 90-day growth
- +63.7%search demand this quarter
- Competition
- 56%top-5 click share · 9 brands · 61 sellers
Flapen Score
Extension Lead 20m against its category
The dotted line is the DIY & Tools average. Past it, Extension Lead 20m is stronger. Inside it, weaker.
Market
The Extension Lead 20m market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Extension Lead 20m 283K times last year and spent an estimated £490K. The top 5 brands take 91% of clicks. Demand peaks in May. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £490K a year.
- Searches, last 12 months
- 283K
- Growth, 90 days vs prior 90
- +63.7%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £490Ka year
- Peak month
- May2.1× the quietest month
- Top search term
- extension lead 20m31K searches a year
02 · Price
A sale here is worth £24.58.
Listings sell for £24.58 on average, from £16.43 to £36.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £24.58 that is £12K to £18K a year per listing.
- Average price
- £24.58inside the $15 to $100 sweet spot
- Price range
- £16.43–£36.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £12K–£18K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #51 within Electrical. It carries 7,080 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 95%
- Out of stock, average day
- 13.1%
- Average rank
- #51in Electrical
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,080per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Extension Lead 20m products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STATUS 4 Socket Cable Reel 25m Green 13 Amp Thermal Cut Out Heavy Duty Outdoor Extension Lead Ideal for Garden Workshop DIY Power Tools (S25M13ACR2)
- Price
- £22.30
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 14y ago

Daewoo Extension Reel 4 Way Socket with 25 Metre Cable Heavy Duty with Resettable Safety Cut Out Handbag Reel Black and Green
- Price
- £23.24
- Rating
- 4.6/5
- Reviews
- 4,954
- Age
- 16y ago

Masterplug Pro-XT Four Socket Open Cable Reel Extension Lead with Winding Handle Thermal Cut Out and Power Switch 25 Metres High Visibility Cable Green
- Price
- £26.60
- Rating
- 4.7/5
- Reviews
- 3,608
- Age
- 11y ago

STATUS 2 Socket Cable Reel with 15 Metre Heavy Duty Extension Lead Thermal Cut-Out Safety for Outdoor and Garden Power Use Green (S15M2SHBCR1PK2)
- Price
- £16.95
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 11y ago

Extension Lead 30m Heavy Duty Cable Reel 4 Socket Cord Reel UK Plug Socket with Thermal Cut-Out Protection 13A Fused Plug
- Price
- £31.38
- Rating
- 4.6/5
- Reviews
- 2,474
- Age
- 5y ago
Trending
90-day click momentum
Pelle & Sol 30m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £30.42
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

Masfustool 30M Extension Outdoor or Indoor Lead IP44 Rated 4 Socket Extension Reel Heavy Duty Extension Cable Thermal Cut Out UK Outdoor Plug Dust-Proof Extension Lead for Garden Garage Camping
- Price
- £20.44
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 6mo ago

STATUS 4 Socket Cable Reel 20m Green 13 Amp Thermal Cut Out Heavy Duty Outdoor Extension Lead Ideal for Garden DIY Workshop Power Tools (S20M13ACR2)
- Price
- £25.09
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 12y ago

IONOS 2 Socket Cable Reel 20m Green Extension Lead 13A with Thermal Cut Out Heavy Duty Outdoor Extension Lead ION20M2G13AWPCR2
- Price
- £27.18
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago

IONOS 4 Socket Cable Reel 25m Green 13 Amp (ION25M13ACR2)
- Price
- £26.29
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago
Newest
by launch date
Pelle & Sol 30m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £30.42
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

Masfustool 30M Extension Outdoor or Indoor Lead IP44 Rated 4 Socket Extension Reel Heavy Duty Extension Cable Thermal Cut Out UK Outdoor Plug Dust-Proof Extension Lead for Garden Garage Camping
- Price
- £20.44
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 6mo ago

Netagon IP54 Single 1 Gang Plug Waterproof Outdoor Electrical Inline Socket Extension Lead | 5M 10M 20M or 25M Long Cable (1 15M Long Cable)
- Price
- £22.40
- Rating
- 4.7/5
- Reviews
- 338
- Age
- 1y ago

SLx Extension Lead 20m 4 Socket Extension Reel Heavy Duty Extension Cable Thermal Cut Out Extension Lead for Garden Lawn Mower Office 13A Fused UK Plug
- Price
- £25.16
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1y ago

Desiretech 4 Socket Extension Lead 18m Heavy Duty 4-Way Cable Reel 13A Thermal Cut-Out LED Indicator Extra Long Extension Lead 15m20m Black & Green CE & UKCA Certified (18 Metre)
- Price
- £19.71
- Rating
- 4.7/5
- Reviews
- 1,440
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
61
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
5%
- Status49%
- Masterplug14%
- SLx13%
- Daewoo9%
- Desiretech5%
- PRO ELEC4%
- Open — no brand owns it (3 brands, 5%)
Demand
Extension Lead 20m search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.1×
Search terms
Top Extension Lead 20m search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- extension lead 20m31K/yr
- 25m extension lead38K/yr
- 20m extension lead41K/yr
- 30m extension lead28K/yr
- long extension lead 20m20K/yr
- 20 metre extension lead outdoor9K/yr
- extension lead 25m13K/yr
- extension lead 30m10K/yr
- 25 metre extension lead10K/yr
- extension reel 25m10K/yr
Reviews and returns
What reviews say buyers love and hate about Extension Lead 20m
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken on first use
broke at 3rd use
Failed after a few weeks
Quality is not good no clear instructions
of very cheap quality
Poor quality
plug melted, so it appears to be a fire risk
Burned out socket
Flimsy Socket Lids
Doesn't feel very robust
Fragile
It's quite flimsy
Not fit for purpose
too big for my needs also very expensive
It is a lot smaller
Love
Excellent product
High Quality cable
Great looking product
Excellent value
Excellent Value
Awesome price
A good extension cable
Brilliant extension lead
Great Extension
As described
Does what it is suppose to do
Perfect just what I wanted
Strong sturdy
Sturdy extension reel
The cable feels sturdy
Return
1.0% Return rate 17% Fixable by listing
Did not work
Worked good but the reel didnt work so had to return it
Not fit for purpose
too big for my needs also very expensive
It is a lot smaller
Item does not work
plug melted, so it appears to be a fire risk
Burned out socket
Flimsy Socket Lids
Quality is not good no clear instructions
of very cheap quality
Poor quality
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Extension Lead 20m questions
Answered from the same tracked data.








