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Extension Lead 10m

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 92% of clicks, so Extension Lead 10m is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 49
Market size
£955K/yr663K searches / yr
90-day growth
+29.8%search demand this quarter
Competition
56%top-5 click share · 10 brands · 62 sellers

Flapen Score

Extension Lead 10m against its category

The dotted line is the DIY & Tools average. Past it, Extension Lead 10m is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extension Lead 10m market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Extension Lead 10m 663K times last year and spent an estimated £955K. The top 5 brands take 92% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 663K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £955K a year.

Searches, last 12 months
663K
Growth, 90 days vs prior 90
+29.8%
Conversion, latest week
10.4%
Market size, estimated
£955Ka year
Peak month
November1.4× the quietest month
Top search term
extension lead 10m255K searches a year

02 · Price

A sale here is worth £13.89.

Listings sell for £13.89 on average, from £8.29 to £27.26. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £13.89 that is £21K to £28K a year per listing.

Average price
£13.89under the $15 to $100 sweet spot
Price range
£8.29–£27.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£21K–£28K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #36 within Electrical. It carries 6,059 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
3.2%
Average rank
#36in Electrical
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,059per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Extension Lead 10m products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£96K£191K£287K£382K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

62

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

6%

  • Status34%
  • PRO ELEC25%
  • Masterplug16%
  • Desiretech12%
  • SLx4%
  • Pelle & Sol2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Extension Lead 10m search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Extension Lead 10m search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • extension lead 10m255K/yr
  • 10m extension lead139K/yr
  • 10 metre extension lead34K/yr
  • extension cable 10m44K/yr
  • long extension lead 10m32K/yr
  • extension lead 10 metres26K/yr
  • 8m extension lead24K/yr
  • 10 meter extension lead17K/yr
  • 10m extension cable14K/yr
  • extension lead 2 socket 10m4K/yr

Reviews and returns

What reviews say buyers love and hate about Extension Lead 10m

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+0.74

Absolute rubbish

Really poor quality

the build quality isnt premium

Durability12%−0.06

Broke after a month

Rubbish stopped working 3 months after purchasing

Failed UK PAT test after 8 months of use

Socket/Port/Plug10%−0.04

2 Sockets died in 2 years

Sockets inaccessible

Is more difficult with some of the plugs to fit in

Strength6%−0.01

Doesn't feel very robust

It's quite flimsy

Cheap and flimsy

Size-Overall5%

Long

the case is to small for the wound cable making it a two man job to wind it back in

Tight to rolling in and out

Love

Quality-Overall24%+0.74

Excellent product

feels well made

The cable itself is good quality

Value For Money20%+1.57

Excellent Value

Good value for money

Good price

Advertised Vs Actual Product13%+0.85

Just as advertised

exactly as pictured

As described

Add-Ons/Attachments8%+0.73

Good extension reel

Solid useful extension cable

Good extension

Ease Of Use6%+0.09

Easy to use

they come in handy

Easy to handle

Return

0.8% Return rate 29% Fixable by listing

Size-Overall20%▇▆▆██▆

Long

the case is to small for the wound cable making it a two man job to wind it back in

Tight to rolling in and out

Functionality-Overall20%▇▅██▆▇

Did not work

Doesnt work

Did not work at all

Defective Material/Parts10%▆█▃▆▆▆
Socket/Port/Plug7%█▆▆▅▅▄

2 Sockets died in 2 years

Sockets inaccessible

Is more difficult with some of the plugs to fit in

Quality-Overall7%▆▆▅▅▄█

Absolute rubbish

Really poor quality

the build quality isnt premium

FAQ

Common Extension Lead 10m questions

Answered from the same tracked data.