Extension Lead 10m
MaybeReturns run at only 0.8% of orders. But the top 5 brands take 92% of clicks, so Extension Lead 10m is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 4958
- Market size
- £955K/yr663K searches / yr
- 90-day growth
- +29.8%search demand this quarter
- Competition
- 56%top-5 click share · 10 brands · 62 sellers
Flapen Score
Extension Lead 10m against its category
The dotted line is the DIY & Tools average. Past it, Extension Lead 10m is stronger. Inside it, weaker.
Market
The Extension Lead 10m market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Extension Lead 10m 663K times last year and spent an estimated £955K. The top 5 brands take 92% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
10.4% of searches ended in a purchase last week.
Shoppers searched for this 663K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £955K a year.
- Searches, last 12 months
- 663K
- Growth, 90 days vs prior 90
- +29.8%
- Conversion, latest week
- 10.4%
- Market size, estimated
- £955Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- extension lead 10m255K searches a year
02 · Price
A sale here is worth £13.89.
Listings sell for £13.89 on average, from £8.29 to £27.26. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £13.89 that is £21K to £28K a year per listing.
- Average price
- £13.89under the $15 to $100 sweet spot
- Price range
- £8.29–£27.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £21K–£28K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #36 within Electrical. It carries 6,059 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 95%
- Out of stock, average day
- 3.2%
- Average rank
- #36in Electrical
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,059per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Extension Lead 10m products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago

PRO ELEC PELB1942 4 Gang Switched Surge Protected Extension Lead White 10m
- Price
- £13.01
- Rating
- 4.7/5
- Reviews
- 4,391
- Age
- 9y ago

Masterplug Four Socket 10 Metre Cassette Reel Medium Extension Lead Cable Reel Wind-Up Retractable Power Cord Reel Thermal Cut Out Work Power Blue/Black 10A 4G 10m MCT1010/4BL
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 7,917
- Age
- 20y ago

PRO ELEC PELB1951 2 Gang Surge Protected Extension Lead White 10m
- Price
- £10.09
- Rating
- 4.7/5
- Reviews
- 1,363
- Age
- 8y ago

Masterplug Four Socket 10 Metre Premium Cassette Reel Medium Cable Extension Reel Thermal Cut-Out & Power Indicator Heavy Duty Pro-XT Grey/Green 13A 4G 10m CMU10134SL
- Price
- £13.17
- Rating
- 4.6/5
- Reviews
- 2,680
- Age
- 9y ago
Trending
90-day click momentum
Pelle & Sol 10m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £13.87
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

PRO ELEC PELB1906 4 Gang Extension Lead White 10m
- Price
- £10.69
- Rating
- 4.7/5
- Reviews
- 4,032
- Age
- 7y ago

STATUS 2 Socket Cable Reel 5m Green Extension Lead
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 5y ago

STATUS 2 Socket Cable Reel with 15 Metre Heavy Duty Extension Lead Thermal Cut-Out Safety for Outdoor and Garden Power Use Green (S15M2SHBCR1PK2)
- Price
- £16.95
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 11y ago

SLx Extension Lead 10m 4 Socket Compact Cable Reel with Thermal Cut Out Heavy Duty Extension Cable for Garden Lawn Mower and Office 13A Fused UK Plug in Grey & Green
- Price
- £13.02
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 7mo ago
Newest
by launch date
Pelle & Sol 10m Extension Lead Cable Reel with 4 Sockets - Heavy Duty 3120W Power Extension Cable with Overheat Protection for Home Garden DIY & Workshop Use
- Price
- £13.87
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 6mo ago

SLx Extension Lead 10m 4 Socket Compact Cable Reel with Thermal Cut Out Heavy Duty Extension Cable for Garden Lawn Mower and Office 13A Fused UK Plug in Grey & Green
- Price
- £13.02
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 7mo ago

Desiretech 4 Socket Extension Lead 5m - Heavy Duty 4-Way Cable Reel 13A Thermal Cut-Out LED Indicator Black & Green Portable Extension Reel CE & UKCA Certified Indoor Use (5 Metre)
- Price
- £10.91
- Rating
- 4.7/5
- Reviews
- 1,440
- Age
- 1y ago

IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago

IONOS 4 Socket Cable Reel 5m Green 13 Amp Thermal Cut Out Heavy Duty Outdoor Extension Lead Ideal for DIY Workshop Garden Home Use (ION5M13AACR6)
- Price
- £9.21
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
62
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
6%
- Status34%
- PRO ELEC25%
- Masterplug16%
- Desiretech12%
- SLx4%
- Pelle & Sol2%
- Open — no brand owns it (4 brands, 6%)
Demand
Extension Lead 10m search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Extension Lead 10m search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- extension lead 10m255K/yr
- 10m extension lead139K/yr
- 10 metre extension lead34K/yr
- extension cable 10m44K/yr
- long extension lead 10m32K/yr
- extension lead 10 metres26K/yr
- 8m extension lead24K/yr
- 10 meter extension lead17K/yr
- 10m extension cable14K/yr
- extension lead 2 socket 10m4K/yr
Reviews and returns
What reviews say buyers love and hate about Extension Lead 10m
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolute rubbish
Really poor quality
the build quality isnt premium
Broke after a month
Rubbish stopped working 3 months after purchasing
Failed UK PAT test after 8 months of use
2 Sockets died in 2 years
Sockets inaccessible
Is more difficult with some of the plugs to fit in
Doesn't feel very robust
It's quite flimsy
Cheap and flimsy
Long
the case is to small for the wound cable making it a two man job to wind it back in
Tight to rolling in and out
Love
Excellent product
feels well made
The cable itself is good quality
Excellent Value
Good value for money
Good price
Just as advertised
exactly as pictured
As described
Good extension reel
Solid useful extension cable
Good extension
Easy to use
they come in handy
Easy to handle
Return
0.8% Return rate 29% Fixable by listing
Long
the case is to small for the wound cable making it a two man job to wind it back in
Tight to rolling in and out
Did not work
Doesnt work
Did not work at all
2 Sockets died in 2 years
Sockets inaccessible
Is more difficult with some of the plugs to fit in
Absolute rubbish
Really poor quality
the build quality isnt premium
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Extension Lead 10m questions
Answered from the same tracked data.








