Extension Lead
Extension Lead shows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Extension Lead profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Extension Lead is a £6.9M/yr Amazon United Kingdom market (7.9M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Extension Lead: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -5.1% over the last 90 days and 8.2% of searches end in a purchase.
£6.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 36 products
Top Extension Lead products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DESIRETECH White Electric Extension Lead - 4 Gang 2 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 13,166
- Age
- 5y ago
STATUS 4 Way Socket Extension Lead 1m Cable White (4WS1M20)
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 6,379
- Age
- 12y ago
Wolf Power 4 Way Extension Lead 2 Metre Extension Cable with UK 3 Pin Plug Multi Socket Power Strip Wall Mountable Suitable for Home Office & Appliances (White 1 Pack)
- Price
- £5.39
- Rating
- 4.6/5
- Reviews
- 6,265
- Age
- 4y ago
Extension Lead with USB Slots(2 USB C) HANYCONY 4 Way Plug Extension Socket with Individual Switches 1.8M Extension Cable Wall Mount Extension Cord Desk Power Strip for Bedroom Office Accessories
- Price
- £12.48
- Rating
- 4.6/5
- Reviews
- 1,268
- Age
- 2y ago
4 Way Surge Protected Extension Lead with USB Slots Multi Plug Power Strip Extension Cable with Double Switches Plug Extension Socket 1.8M Braided Extension Cord for Home Office Accessories
- Price
- £12.22
- Rating
- 4.7/5
- Reviews
- 1,494
- Age
- 3y ago
Trending
90-day click momentum
PRO ELEC PELB1690 4 Gang Extension Lead with Neon 2m White
- Price
- £4.15
- Rating
- 4.7/5
- Reviews
- 4,822
- Age
- 9y ago
STATUS 4 Socket Cable Reel 25m Green 13 Amp Thermal Cut Out Heavy Duty Outdoor Extension Lead Ideal for Garden Workshop DIY Power Tools (S25M13ACR2)
- Price
- £22.30
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 14y ago
STATUS 2 Socket Cable Reel with 15 Metre Heavy Duty Extension Lead Thermal Cut-Out Safety for Outdoor and Garden Power Use Green (S15M2SHBCR1PK2)
- Price
- £16.95
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 11y ago
Desiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
- Price
- £7.46
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 5mo ago
Tower Extension lead with USB Slots 6 Way (13A/3250W) Plug Extension Socket with 4 USB C & 4 USB A Overload Protection Power Strip with Switch 1.8M Extension Cable for Office Home Kitchen
- Price
- £15.64
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 11mo ago
Newest
by launch dateDesiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
- Price
- £7.46
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 5mo ago
Tower Extension lead with USB Slots 6 Way (13A/3250W) Plug Extension Socket with 4 USB C & 4 USB A Overload Protection Power Strip with Switch 1.8M Extension Cable for Office Home Kitchen
- Price
- £15.64
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 11mo ago
Maqash extension lead with usb slots 2500W -2m long cable - copper clips - 13A 220V - multi usb plug Cord UK - power strip with USB Socket 8 in 1 mobile charging USB C PD 5V/2.1A
- Price
- £10.55
- Rating
- 4.4/5
- Reviews
- 166
- Age
- 1y ago
STATUS 2 Socket Extension Lead 2m Cable 13A Power Strip for Home Office or School White (2WS2MCP20)
- Price
- £4.91
- Rating
- 4.6/5
- Reviews
- 2,218
- Age
- 1y ago
IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
75
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
47%
Top 20: 83%
Open market
13%
- Desiretech25%
- Status22%
- HANYCONY17%
- Wolf Power9%
- Masterplug8%
- Addtam7%
- Open — no brand owns it (8 brands, 13%)
Extension Lead demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.6×
Top Extension Lead search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- extension lead3.9M/yr
- extension lead with usb slots773K/yr
- extension cable1.1M/yr
- plug extension socket475K/yr
- surge protected extension lead255K/yr
- extension leads162K/yr
- socket extensions158K/yr
- extension cord112K/yr
- extension lead 2m100K/yr
- extension lead surge protection86K/yr
What reviews say buyers love and hate about Extension Lead
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“solid build quality”
“Excellent Value”
“As advertised”
“Good socket”
“Very neat extension plug”
What buyers complain about
72% of reviews“Doesnt work properly the usb pick”
“Dangerous product quality”
“Broke in a month”
“USB ports are super slow charging”
“Not as Described”
Extension Lead return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Extension Lead questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
