Extension Lead

Shoppers searched for this 7.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.9M a year.

Searches, last 12 months

7.9M

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

8.2%

Market size, estimated

£6.9Ma year

Peak month

December1.6× the quietest month

Top search term

extension lead3.9M searches a year

Listings sell for £10.55 on average, from £4.11 to £23.32. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At £10.55 that is £158K to £211K a year per listing.

Average price

£10.55under the $15 to $100 sweet spot

Price range

£4.11–£23.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

600K–800K

Units per listing a year

15,000–20,000

Revenue per listing a year

£158K–£211K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #20 within Electrical. It carries 6,276 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#20in Electrical

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,276per listing

Listings tracked

36

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months