extension lead
Worth a lookShows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£6.9M£6.9M/yr · 7.9M searches
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.11–£23.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.55avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,276.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, extension lead is a £6.9M/yr Amazon United Kingdom market (7.9M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
extension lead market data
- Units sold / yr
- 600K–800K
- avg 15,000–20,000/product
- Revenue / yr
- £6.3M–£8.4M
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 2.3%
- Avg brand age
- 45 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
75
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
47%
Top 20: 83%
Open market
13%
- Desiretech25%
- Status22%
- HANYCONY17%
- Wolf Power9%
- Masterplug8%
- Addtam7%
- Open — no brand owns it (8 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top extension lead search terms
- extension lead3.9M/yr
- extension lead with usb slots773K/yr
- extension cable1.1M/yr
- plug extension socket475K/yr
- surge protected extension lead255K/yr
- extension leads162K/yr
- socket extensions158K/yr
- extension cord112K/yr
- extension lead 2m100K/yr
- extension lead surge protection86K/yr
Top extension lead products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DESIRETECH White Electric Extension Lead - 4 Gang 2 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
Desiretech£5.844.6★13,166 rev
STATUS 4 Way Socket Extension Lead 1m Cable White (4WS1M20)
Status£4.184.6★6,379 rev
Wolf Power 4 Way Extension Lead 2 Metre Extension Cable with UK 3 Pin Plug Multi Socket Power Strip Wall Mountable Suitable for Home Office & Appliances (White 1 Pack)
Wolf Power£5.394.6★6,265 rev
Extension Lead with USB Slots(2 USB C) HANYCONY 4 Way Plug Extension Socket with Individual Switches 1.8M Extension Cable Wall Mount Extension Cord Desk Power Strip for Bedroom Office Accessories
HANYCONY£12.484.6★1,268 rev
4 Way Surge Protected Extension Lead with USB Slots Multi Plug Power Strip Extension Cable with Double Switches Plug Extension Socket 1.8M Braided Extension Cord for Home Office Accessories
HANYCONY£12.224.7★1,494 rev
Newest
by launch date
Desiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
Desiretech£7.4660 rev
Tower Extension lead with USB Slots 6 Way (13A/3250W) Plug Extension Socket with 4 USB C & 4 USB A Overload Protection Power Strip with Switch 1.8M Extension Cable for Office Home Kitchen
VoltFlow£15.64229 rev
Maqash extension lead with usb slots 2500W -2m long cable - copper clips - 13A 220V - multi usb plug Cord UK - power strip with USB Socket 8 in 1 mobile charging USB C PD 5V/2.1A
Maqash£10.55166 rev
STATUS 2 Socket Extension Lead 2m Cable 13A Power Strip for Home Office or School White (2WS2MCP20)
Status£4.912,218 rev
IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
Status£11.8820,728 rev
Trending
90-day click momentum
PRO ELEC PELB1690 4 Gang Extension Lead with Neon 2m White
PRO ELEC£4.154.7★
STATUS 4 Socket Cable Reel 25m Green 13 Amp Thermal Cut Out Heavy Duty Outdoor Extension Lead Ideal for Garden Workshop DIY Power Tools (S25M13ACR2)
Status£22.304.6★
STATUS 2 Socket Cable Reel with 15 Metre Heavy Duty Extension Lead Thermal Cut-Out Safety for Outdoor and Garden Power Use Green (S15M2SHBCR1PK2)
Status£16.954.6★
Desiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
Desiretech£7.464.3★
Tower Extension lead with USB Slots 6 Way (13A/3250W) Plug Extension Socket with 4 USB C & 4 USB A Overload Protection Power Strip with Switch 1.8M Extension Cable for Office Home Kitchen
VoltFlow£15.644.6★
What buyers say about extension lead
What buyers praise and complain about, mined from review topics.What buyers love
“solid build quality”
“Excellent Value”
“As advertised”
“Good socket”
“Very neat extension plug”
“Easy to use”
“Very strong”
“Perfect for charging phones”
“Well built”
“The tower is compact”
What buyers complain about
“Doesnt work properly the usb pick”
“Dangerous product quality”
“Broke in a month”
“USB ports are super slow charging”
“Not as Described”
“my fan stopped working”
“Tight fit”
“Cheap and flimsy”
“Annoying noise”
“This extension simply isn't safe”
Top return reasons
Common questions
- Is extension lead profitable to sell on Amazon United Kingdom?
- The niche generates £6.9M/yr across 36 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the extension lead niche?
- 14 brands and 75 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in extension lead?
- Top complaints mined from reviews: Socket/Port/Plug, Quality-Overall, Durability. The return rate is 0.6%.
- When does demand for extension lead peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the extension lead niche?
- Listings span £4.11–£23.32; the average listing price is £10.55 (sweet spot $15–$100). The average incumbent carries 6,276 reviews — the moat a new listing must climb.