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Extendable Radiator Cover

Fail

Demand is soft, at -31.1% this quarter, so Extendable Radiator Cover is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£59K/yr85K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
50%top-5 click share · 10 brands · 16 sellers

Flapen Score

Extendable Radiator Cover against its category

The dotted line is the DIY & Tools average. Past it, Extendable Radiator Cover is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extendable Radiator Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Extendable Radiator Cover 85K times last year and spent an estimated £59K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
1.5%
Market size, estimated
£59Ka year
Peak month
October2.0× the quietest month
Top search term
adjustable radiator cover30K searches a year

02 · Price

A sale here is worth £45.85.

Listings sell for £45.85 on average, from £23.53 to £58.53. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £45.85 that is £0 to £5K a year per listing.

Average price
£45.85inside the $15 to $100 sweet spot
Price range
£23.53–£58.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #284 within Building Supplies. It carries 3,620 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
38%
Out of stock, average day
11.0%
Average rank
#284in Building Supplies
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,620per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Extendable Radiator Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

16

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

7%

  • Vida Designs50%
  • AVC Designs13%
  • Home Treats11%
  • LEMROE8%
  • DuraTherm7%
  • RADIANT LIVING5%
  • Open — no brand owns it (4 brands, 7%)

Demand

Extendable Radiator Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Extendable Radiator Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adjustable radiator cover30K/yr
  • extendable radiator cover18K/yr
  • adjustable radiator covers9K/yr
  • radiator cover adjustable7K/yr
  • radiator cover extendable6K/yr
  • long radiator cover5K/yr
  • xxl radiator cover6K/yr
  • radiator cover 200cm length4K/yr

Reviews and returns

What reviews say buyers love and hate about Extendable Radiator Cover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation17%+0.73

Very hard to assemble

unable to assemble until now

bad assembly instructions not very clear

Quality-Overall17%+0.52

Not good quality

Low quality and flimsy

Poor Quality Product - Badly made, cheap fittings

Strength11%−0.17

EXTREMELY FLIMSY

Very flimsy

very very flimsy

Instructions/User Manual/Troubleshooting6%

Instructions poor

instructions useless

instructions are small

Wood Quality5%−0.11

Disappointed with quality of wood

Cheap flimsy wood that comes broken

All chips out off wood soons it arrived quality isnt great

Love

Quality-Overall21%+0.52

Good quality units

Beautiful - easy to build and good quality

Fabulous Quality

Assembly/Installation18%+0.73

Assembly is straightforward

Easy to put together

Easy to assemble

Value For Money14%+1.51

Good value

Good value for money

Good value for money

Design-Overall10%+0.88

The adjustable design is practical

Looks lovely and does the job really well

looks well made

Strength6%−0.17

its surprisingly sturdy

Once assembled, the cover feels sturdy and stable

Its sturdy, well-made, and the top shelf is perfect for displaying decor, lights, or seasonal pieces

Return

2.2% Return rate 52% Fixable by listing

Size-Overall44%█▆█▆▆█

When I realised it wasnt suitable

are too small

Slats are quite wide apart

Defective Material/Parts17%▅█▇▇▆▇

one of the parts is defective

Parts missing and broken

One piece was damaged

Quality-Overall8%▇█▅▅▆▇

Not good quality

Low quality and flimsy

Poor Quality Product - Badly made, cheap fittings

Height6%▂▄█▇▆▃
Assembly/Installation3%▄▅▄█▃▄

Very hard to assemble

unable to assemble until now

bad assembly instructions not very clear

FAQ

Common Extendable Radiator Cover questions

Answered from the same tracked data.