Expanding Foam
MaybeReturns run at only 0.2% of orders. But demand is soft, at -11.0% this quarter, so Expanding Foam is a Maybe.
- Flapen Score
- 60 / 100Top 7% of 2,225 DIY & Tools niches · +11 vs the category median of 4960
- Market size
- £1.0M/yr718K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 65 sellers
Flapen Score
Expanding Foam against its category
The dotted line is the DIY & Tools average. Past it, Expanding Foam is stronger. Inside it, weaker.
Market
The Expanding Foam market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Expanding Foam 718K times last year and spent an estimated £1.0M. The top 5 brands take 75% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
13.2% of searches ended in a purchase last week.
Shoppers searched for this 718K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.
- Searches, last 12 months
- 718K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 13.2%
- Market size, estimated
- £1.0Ma year
- Peak month
- November1.5× the quietest month
- Top search term
- expanding foam418K searches a year
02 · Price
A sale here is worth £10.60.
Listings sell for £10.60 on average, from £3.95 to £40.21. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £10.60 that is £42K to £53K a year per listing.
- Average price
- £10.60under the $15 to $100 sweet spot
- Price range
- £3.95–£40.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £42K–£53K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #23 within Adhesives & Sealers. It carries 1,039 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 83%
- Out of stock, average day
- 4.5%
- Average rank
- #23in Adhesives & Sealers
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,039per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Expanding Foam products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
fischer Triple X Hand Expanding Foam 560g Yellow
- Price
- £3.95
- Rating
- 4.3/5
- Reviews
- 2,260
- Age
- 3y ago
2 x Cans Of The Original Gorilla Filler Weatherproof expanding foam 500ml Each
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 3,715
- Age
- 12y ago
![FERRIS | The Original Gorilla Filler [2 x 500ml] Weatherproof Expanding Foam Filler | Securely Seals & Fills Squeezes into Gaps | Suitable for Filling Sealing Gaps & Cavities](https://m.media-amazon.com/images/I/51kMgPsGkAL.jpg)
FERRIS | The Original Gorilla Filler [2 x 500ml] Weatherproof Expanding Foam Filler | Securely Seals & Fills Squeezes into Gaps | Suitable for Filling Sealing Gaps & Cavities
- Price
- £12.88
- Rating
- 4.4/5
- Reviews
- 562
- Age
- 3y ago
GORILLA FILLER WEATHERPROOF EXPANDING FOAM FILLER
- Price
- £5.32
- Rating
- 4.3/5
- Reviews
- 7,631
- Age
- 14y ago
Soudal 750ml Champagne Gap Filler Expanding Foam Handheld Spray with Nozzle & Gloves (3)
- Price
- £13.12
- Rating
- 4.4/5
- Reviews
- 248
- Age
- 7y ago
Trending
90-day click momentum
Gorilla Filler Expanding Foam - 750ml
- Price
- £6.11
- Rating
- 4.2/5
- Reviews
- 966
- Age
- 16y ago
The Big Cheese Barrier Foam - 400ml Stop Mouse Access Through Holes & Gaps in Walls Protect Cabling and Vulnerable Cavity Areas Odor Destroyer and Pheromone Trail Remover
- Price
- £5.82
- Rating
- 3.9/5
- Reviews
- 104
- Age
- 1y ago
Soudal Gap Filler PU Polyurethane Expanding Foam (Gun Grade) - 6 Pack
- Price
- £22.80
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 5y ago
Soudal Soudafoam Window & Door Genius Gun - 600ml
- Price
- £7.19
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 8y ago
![FERRIS | The Original Gorilla Filler [1 x 500ml] Weatherproof Expanding Foam Filler | Securely Seals & Fills Squeezes into Gaps | Suitable for Filling Sealing Gaps & Cavities](https://m.media-amazon.com/images/I/31dQIut84bL.jpg)
FERRIS | The Original Gorilla Filler [1 x 500ml] Weatherproof Expanding Foam Filler | Securely Seals & Fills Squeezes into Gaps | Suitable for Filling Sealing Gaps & Cavities
- Price
- £9.77
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 10mo ago
Newest
by launch dateFERRIS | The Original Gorilla Filler [1 x 500ml] Weatherproof Expanding Foam Filler | Securely Seals & Fills Squeezes into Gaps | Suitable for Filling Sealing Gaps & Cavities
- Price
- £9.77
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 10mo ago
500ml The Original Spray Filler Weatherproof Expanding Foam Professional Grade Gap Filler & Sealant for Wood Metal Brick Stone Paintable Sandable Airtight Seal for Indoor & Outdoor Use
- Price
- £8.29
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 11mo ago
Expanding Foam - Multipurpose Polyurethane Foam Filler for Doors Pipes Frames Windows Cracks & Holes + All Weather (500ML)
- Price
- £10.28
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 1y ago
The Big Cheese Barrier Foam - 400ml Stop Mouse Access Through Holes & Gaps in Walls Protect Cabling and Vulnerable Cavity Areas Odor Destroyer and Pheromone Trail Remover
- Price
- £5.82
- Rating
- 3.9/5
- Reviews
- 104
- Age
- 1y ago
FERRIS | The Original Gorilla Filler [2 x 500ml] Weatherproof Expanding Foam Filler | Securely Seals & Fills Squeezes into Gaps | Suitable for Filling Sealing Gaps & Cavities
- Price
- £12.88
- Rating
- 4.4/5
- Reviews
- 562
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
65
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
19%
- Soudal19%
- fischer18%
- FERRIS14%
- JKG Unknown13%
- Gorilla Filler10%
- The Big Cheese6%
Demand
Expanding Foam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Expanding Foam search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- expanding foam418K/yr
- expanding foam filler109K/yr
- expanding foam for gap filling16K/yr
- foam filler26K/yr
- spray foam26K/yr
- low expansion expanding foam10K/yr
- foam spray14K/yr
- foam filler for gaps13K/yr
- spray foam filler for gaps12K/yr
- waterproof expanding foam13K/yr
Reviews and returns
What reviews say buyers love and hate about Expanding Foam
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very disappointed despite cleaning the deliver tube that
It has made an utter mess of everything
Also impossible to clean the straw so have to use it all in one go or throw the rest of the can away
Not immediately noticeable as becomes sticky over a short period of time
was not sticking
very sticky
Absolute garbage
Poor quality
Rubbish
Difficult to use
unable to use
It was hard to use
this does not have a spray nozzle
the spray top both are blocked
Sprayed about a quarter of the tin out
Love
Very good does what it says
Does the job
As described
Easy to use
easy to apply
Effective and handy to have around
Good price
Excellent value for money
Good value for money
overall, the product does work really well; fills holes nicely and dries very quickly, it's just slightly irritating to use
Excellent product, great for filling large holes, I've used it for years
Excellent product
Perfect expanding foam
This expanding foam does just what it says
Works well expanded in the space that required filling
Return
0.2% Return rate 18% Fixable by listing
Does not work
Messy, need to mask up the area of appication Remember it SPREADS
seemed to run out of propellant
Dodgy nozzle
this does not have a spray nozzle
the spray top both are blocked
Sprayed about a quarter of the tin out
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Expanding Foam questions
Answered from the same tracked data.