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Esi Thermostat Wireless

Fail

Demand is soft, at -49.6% this quarter, so Esi Thermostat Wireless is a Fail.

Flapen Score
32
32 / 100
Ranks 2,167 of 2,225 DIY & Tools niches · −17 vs the category median of 49
Market size
£30K/yr18K searches / yr
90-day growth
-49.6%search demand this quarter
Competition
78%top-5 click share · 7 brands · 38 sellers

Flapen Score

Esi Thermostat Wireless against its category

The dotted line is the DIY & Tools average. Past it, Esi Thermostat Wireless is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Esi Thermostat Wireless market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Esi Thermostat Wireless 18K times last year and spent an estimated £30K. The top 5 brands take 95% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -49.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-49.6%
Conversion, latest week
4.4%
Market size, estimated
£30Ka year
Top search term
esi thermostat wireless11K searches a year

02 · Price

A sale here is worth £37.05.

Listings sell for £37.05 on average, from £20.50 to £59.58. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £37.05 that is £0 to £4K a year per listing.

Average price
£37.05inside the $15 to $100 sweet spot
Price range
£20.50–£59.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #52 within Building Supplies. It carries 131 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
83%
Out of stock, average day
5.8%
Average rank
#52in Building Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
131per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Esi Thermostat Wireless products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

38

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • EVO48%
  • kengleeg25%
  • ESi Controls Ltd9%
  • ESI - Energy Saving Innovation Controls7%
  • LZHIOs6%
  • Unvented Components Europe3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Esi Thermostat Wireless search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.5× · 9 of 12 months tracked

Search terms

Top Esi Thermostat Wireless search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • esi thermostat wireless11K/yr
  • esi3K/yr
  • esi thermostat4K/yr

Reviews and returns

What reviews say buyers love and hate about Esi Thermostat Wireless

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product20%−0.12

Not buying again as wasnt stated in the advert

Not as advertised

Instructions/User Manual/Troubleshooting15%−0.05

The instructions are very poor

It took me time to grasp the instructions

Assembly/Installation13%+1.13

couldn't get it installed

Took a little while to set up

Little tricky for me I had to get help to install it

Value For Money10%

Box not worth£10 saving

Defective Material/Parts10%−0.08

Parts missing

Love

Assembly/Installation14%+1.13

Easy to install

Easy to set up

Installation was straightforward

Ease Of Use13%+1.04

Easy to use

phone ap so easy to use

easy to read

Value For Money12%

The best budget wireless thermostat there is

Good value

Great Value

Quality-Overall11%+0.81

excellent piece of kit

This is a good quality thermostat

Really good quality

Heating8%+0.18

Brilliant for saving on heating bills

It bridges the gap between traditional heating

Smart heating control for the home

Return

4.1% Return rate 2% Fixable by listing

Compatibility-Overall40%▅█▆█▆▅
Functionality-Overall13%▇▅▅▃▄█

Otherwise it won't work

Connectivity-Overall11%▆█▇▃█▅

this one I cant connect

The lack of connection may be down to me

Defective Material/Parts8%▄▂▃█▁▄

Parts missing

Display-Overall4%▅▁▆▃█▇

FAQ

Common Esi Thermostat Wireless questions

Answered from the same tracked data.