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Esi Thermostat Wireless

soft demand (-49.6% this quarter) — Esi Thermostat Wireless doesn't clear our bar today.

Flapen Score

32
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Market size 7Growth 0Conversion 54Competition 18Returns 36Price range 95Avg price 95Brand share 14Review moat 93Quality gap 37
This niche Category average

Is Esi Thermostat Wireless profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Esi Thermostat Wireless is a £30K/yr Amazon United Kingdom market (18K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 32/100.

Esi Thermostat Wireless: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -49.6% over the last 90 days and 4.4% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr1K
Search volume / yr-49.6%18K
Conversion rate4.4%
Avg price£37.05

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 38
Top-5 product click share78%
Open market5%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement42%
New entrants (1y)6· 2 succeeded
Avg rating4.5★
Avg reviews131

Top Esi Thermostat Wireless products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

38

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • EVO48%
  • kengleeg25%
  • ESi Controls Ltd9%
  • ESI - Energy Saving Innovation Controls7%
  • LZHIOs6%
  • Unvented Components Europe3%
  • Open — no brand owns it (1 brand, 2%)

Esi Thermostat Wireless demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume18KCVR4.4%Products12Brands7Top 5 Brands95%OOS Rate5.8%Rating4.5★Reviews131Avg BSR#52
900700Black Friday '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26

Top Esi Thermostat Wireless search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • esi thermostat wireless11K/yr
  • esi3K/yr
  • esi thermostat4K/yr

What reviews say buyers love and hate about Esi Thermostat Wireless

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Assembly/Installation14%

Easy to install

Ease Of Use13%

Easy to use

Value For Money12%

The best budget wireless thermostat there is

Quality-Overall11%

excellent piece of kit

Heating8%

Brilliant for saving on heating bills

What buyers complain about

77% of reviews
Advertised Vs Actual Product20%

Not buying again as wasnt stated in the advert

Instructions/User Manual/Troubleshooting15%

The instructions are very poor

Assembly/Installation13%

couldn't get it installed

Value For Money10%

Box not worth£10 saving

Defective Material/Parts10%

Parts missing

Esi Thermostat Wireless return rate & reasons

Why buyers send it back, as a share of all return requests.

4.1%

Return rate

2%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
40%
2Functionality-Overall
13%
3Connectivity-Overall
11%
4Defective Material/Parts
8%
5Display-Overall
4%

Common Esi Thermostat Wireless questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Esi Thermostat Wireless 32/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 12 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved -49.6% over the last 90 days.
Esi Thermostat Wireless buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Instructions/User Manual/Troubleshooting, Assembly/Installation, the themes mined from the niche's reviews. Its return rate is 4.1%.