esi thermostat wireless
Skip itSoft demand (-49.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£37.05avg listing price — sweet spot $15–$100
Price range
Incredible£20.50–£59.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great131.42avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£30K£30K/yr · 18K searches
Growth
Bad-49.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, esi thermostat wireless is a £30K/yr Amazon United Kingdom market (18K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 32/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
esi thermostat wireless market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £37K–£46K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 42%
- Out of stock
- 5.8%
- Avg brand age
- 48 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
38
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
2%
- EVO48%
- kengleeg25%
- ESi Controls Ltd9%
- ESI - Energy Saving Innovation Controls7%
- LZHIOs6%
- Unvented Components Europe3%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 39 weeks — -49.6% search growth over the last 90 days.Top esi thermostat wireless search terms
- esi thermostat wireless11K/yr
- esi3K/yr
- esi thermostat4K/yr
Top esi thermostat wireless products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ESi ESRTP4RFW - Wireless Programmable Room Thermostat & Receiver (White) (Replacement for ESRTP4RF+) - EVO
EVO£45.664.6★28 rev
ESRTP4RF+ Wireless Programmable Thermostat Adjust indoor temperature via programming intelligently manage heating systems and promote energy efficiency
kengleeg£41.413.9★28 rev
ESi ESRTP4TOUCH Wireless Programmable Room Thermostat & Receiver (White) - EVO
EVO£43.125.0★4 rev
ESI Series 4 Wireless Programmable Room Thermostat ESRTP4RFW
ESi Controls Ltd£46.394.6★35 rev
ESi ESRTP4+ Hard Wired Programmable Room Thermostat (Not compatible with ESRTP4RF+) - EVO
EVO£28.495.0★5 rev
Newest
by launch date
Wireless Programmable Thermostat Save 10-15% Energy & Wireless Flexibility Support Temperature Programming Smart Heating Management and Promotes Energy Savings.
LZHIOs£46.392 rev
ESi ESRTP4+ Hard Wired Programmable Room Thermostat (Not compatible with ESRTP4RF+) - EVO
EVO£28.495 rev
ESi WiFi Hub - ESWIFIHUB (USB Powered) (Works with ESRTP4RFW & ESRTP4TOUCH thermostats) (Compatible with Alexa)
EVO£36.7029 rev
ESi ESRTP4RFW - Wireless Programmable Room Thermostat & Receiver (White) (Replacement for ESRTP4RF+) - EVO
EVO£45.6628 rev
ESi ESRTP4TOUCH Wireless Programmable Room Thermostat & Receiver (White) - EVO
EVO£43.124 rev
Trending
90-day click momentumWireless Programmable Thermostat Save 10-15% Energy & Wireless Flexibility Support Temperature Programming Smart Heating Management and Promotes Energy Savings.
LZHIOs£46.395.0★
ESi ESRTP4TOUCH Wireless Programmable Room Thermostat & Receiver (White) - EVO
EVO£43.125.0★
ESi ESRTP4RFW - Wireless Programmable Room Thermostat & Receiver (White) (Replacement for ESRTP4RF+) - EVO
EVO£45.664.6★
ESi ESRTP4+ Hard Wired Programmable Room Thermostat (Not compatible with ESRTP4RF+) - EVO
EVO£28.495.0★
ESRTP4RF+ Wireless Programmable Thermostat Adjust indoor temperature via programming intelligently manage heating systems and promote energy efficiency
kengleeg£41.413.9★
What buyers say about esi thermostat wireless
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to install”
“Easy to use”
“The best budget wireless thermostat there is”
“excellent piece of kit”
“Brilliant for saving on heating bills”
“Easy to fix”
“I have now fitted two of these for elderly owners who have found them easy to use”
“Works as advertised”
“Compatibility is excellent”
“Easy to connect”
What buyers complain about
“Not buying again as wasnt stated in the advert”
“The instructions are very poor”
“couldn't get it installed”
“Box not worth£10 saving”
“Parts missing”
“First impressions are a very plastic and cheap feeling thermostat, the main unit feels very plastic and cheap”
“this one I cant connect”
“The button on the unit feel clunky and cheap, Im not keen”
“Otherwise it won't work”
Top return reasons
Common questions
- Is esi thermostat wireless profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 12 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -49.6%. Flapen's verdict: Skip it (32/100).
- How competitive is the esi thermostat wireless niche?
- 7 brands and 38 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in esi thermostat wireless?
- Top complaints mined from reviews: Advertised Vs Actual Product, Instructions/User Manual/Troubleshooting, Assembly/Installation. The return rate is 4.1%.
- What does it cost to enter the esi thermostat wireless niche?
- Listings span £20.50–£59.58; the average listing price is £37.05 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.