Is epoxy putty profitable to sell on Amazon United Kingdom?

The niche generates £177K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (49/100).

How competitive is the epoxy putty niche?

12 brands and 104 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in epoxy putty?

Top complaints mined from reviews: Adhesion/Stickiness, Color, Leak-Proof. The return rate is 0.4%.

When does demand for epoxy putty peak?

Demand peaks in May–Sep; the busiest month runs 2.2× the quietest.

What does it cost to enter the epoxy putty niche?

Listings span £3.79–£14.08; the average listing price is £7.22 (sweet spot $15–$100). The average incumbent carries 2,142 reviews — the moat a new listing must climb.

epoxy putty

Skip it

Prices mostly outside the sweet spot ($3.79–$14.08) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,142.1

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£177K

£177K/yr · 182K searches

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.22

avg listing price — sweet spot $15–$100

Price range

Bad£3.79–£14.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, epoxy putty is a £177K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Sep. Verdict: Skip it — 49/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

epoxy putty market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £144K–£181K; units × avg price
Conversion rate: 13.4%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

104

Top-5 brand share

77%

Top 20: 97%

Top-5 click share

60%

Top 20: 100%

Open market

18%

Milliput44%
J-B Weld9%
LOCBONDSO9%
LORD CIG7%
Endhokn6%
GORILLA5%
Open — no brand owns it (6 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.

Peak months: May, Sep · busiest ÷ quietest = 2.2×

Open Trend

Top epoxy putty search terms

epoxy putty87K/yr +10.8%7.8% conv.
milliput49K/yr -12.7%15.6% conv.
milliput epoxy putty22K/yr -2.5%16.3% conv.
epoxy putty waterproof7K/yr +49.5%9.1% conv.
ceramic repair putty4K/yr -7.0%4.4% conv.
waterproof putty3K/yr +37.3%3.4% conv.
epoxy repair putty4K/yr +8.7%3.7% conv.
repair putty3K/yr +12.0%3.8% conv.
miliput3K/yr +0.7%18.7% conv.

All search terms

Top epoxy putty products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MILLIPUT standard epoxy putty

Milliput£4.754.7★766 rev

Milliput Epoxy Putty White

Milliput£6.114.6★2,163 rev

LOCBONDSO Epoxy Putty Waterproof Epoxy Resin Putty Temperature: (-90C~+210C) | Sealing Repair Putty for Metal Wood Ceramics | 2-component adhesive

LOCBONDSO£7.044.0★93 rev

J-B Weld 8267UK SteelStik Epoxy Putty dark grey

J-B Weld£7.054.5★15,693 rev

Pack 6 EPOXY PUTTY Waterproof Mouldable Hard and Fast Repair Epoxy Wood Metal Plastic Ceramic Multi-Purpose Cracks Repair Fills for Quick Fixes Solvent Free

LORD CIG£4.024.2★663 rev

Newest

by launch date

Milliput Standard Yellow-Grey Epoxy Putty Stick Multi-Purpose Repair Putty Strong Adhesive Filler for Metal Wood Plastic & Ceramics Sandable Drillable & Waterproof DIY Repair Compound

VR ANGLE£5.8910 rev

3mo ago

Epoxy Putty Stick 2 Pack Metal and Waterproof Repair Putty for Steel Aluminum Plastic PVC Wood Ceramic Quick Cure Leak Seal Filler Waterproof Plumbing Putty Can Be Sanded and Painted Multi Purpose

ADVANCEDSIL£7.8274 rev

7mo ago

Epoxy Putty - 340g 2 Part Strong Formula Ceramic Repair for Cracks Filling & Epoxy Sculpt - for Metal Concrete Plastic Ceramics - Fast Durable Concrete Crack Repair & Plumbers Putty (Grey)

DecorRom£7.6096 rev

11mo ago

LOCBONDSO Epoxy Putty Waterproof Epoxy Resin Putty Temperature: (-90C~+210C) | Sealing Repair Putty for Metal Wood Ceramics | 2-component adhesive

LOCBONDSO£7.0493 rev

1y ago

Epoxy Putty Endhokn 300g Black Putty Stick Fix Leaks Cracks and Fill Holes Sculpting Modeling Epoxy Sculpt Clay for Metal Ceramics Plastic Wood Tile Concrete

Endhokn£10.92288 rev

1y ago

What buyers say about epoxy putty

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Quality product plus easy to work with”

Ease Of Use17%

“Easy to use”

Advertised Vs Actual Product12%

“It worked for what I needed”

Strength7%

“Very strong”

Maintenance And Repair6%

“Very useful stuff for a huge number of repairs”

Durability4%

“Good durability”

Value For Money4%

“Good value”

Efficiency4%

“It does the job”

Adhesion/Stickiness3%

“Excellent adhesive”

Material Quality3%

“The material firms up quickly”

What buyers complain about

Adhesion/Stickiness11%

“They are not sticky as such”

Color10%

“wanting a white filler this is not an option”

Leak-Proof9%

“Mend that leak”

Ease Of Use7%

“not easy to use”

Functionality-Overall7%

“Did not do the job I needed it for”

Quality-Overall7%

“Not the best”

Instructions/User Manual/Troubleshooting6%

“I can't read the instructions”

Size-Overall5%

“Not fit for purpose”

Hard Feel3%

“Sets rock hard”

Maintenance And Repair3%

“tried to repair a crack on a plastic lid and completely useless”

Top return reasons

Functionality-Overall19%

Color16%

Compatibility-Overall8%

Adhesion/Stickiness8%

Maintenance And Repair6%

Advertised Vs Actual Product5%

Leak-Proof5%

Strength4%

Material Quality4%

Defective Material/Parts4%

Common questions

Is epoxy putty profitable to sell on Amazon United Kingdom?: The niche generates £177K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (49/100).
How competitive is the epoxy putty niche?: 12 brands and 104 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in epoxy putty?: Top complaints mined from reviews: Adhesion/Stickiness, Color, Leak-Proof. The return rate is 0.4%.
When does demand for epoxy putty peak?: Demand peaks in May–Sep; the busiest month runs 2.2× the quietest.
What does it cost to enter the epoxy putty niche?: Listings span £3.79–£14.08; the average listing price is £7.22 (sweet spot $15–$100). The average incumbent carries 2,142 reviews — the moat a new listing must climb.