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Epoxy Putty

prices mostly outside the sweet spot ($3.79–$14.08) — Epoxy Putty doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 36Growth 29Conversion 96Competition 41Returns 98Price range 0Avg price 20Brand share 47Review moat 44Quality gap 60
This niche Category average

Is Epoxy Putty profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Epoxy Putty is a £177K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Sep. Verdict: Skip it — 49/100.

Epoxy Putty: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.5% over the last 90 days and 13.4% of searches end in a purchase.

£177K

revenue / yr

Units sold / yr25K
Search volume / yr+3.5%182K
Conversion rate13.4%
Avg price£7.22

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers12 · 104
Top-5 product click share60%
Open market23%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement80%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews2,142

Top Epoxy Putty products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£18K£35K£53K£71K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

104

Top-5 brand share

77%

Top 20: 97%

Top-5 click share

60%

Top 20: 100%

Open market

18%

  • Milliput44%
  • J-B Weld9%
  • LOCBONDSO9%
  • LORD CIG7%
  • Endhokn6%
  • GORILLA5%
  • Open — no brand owns it (6 brands, 18%)

Epoxy Putty demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume182KCVR13.4%Products20Brands12Top 5 Brands77%OOS Rate0.0%Rating4.4★Reviews2,142Avg BSR#31
5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Sep · busiest ÷ quietest = 2.2×

Top Epoxy Putty search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • epoxy putty87K/yr
  • milliput49K/yr
  • milliput epoxy putty22K/yr
  • epoxy putty waterproof7K/yr
  • ceramic repair putty4K/yr
  • waterproof putty3K/yr
  • epoxy repair putty4K/yr
  • repair putty3K/yr
  • miliput3K/yr

What reviews say buyers love and hate about Epoxy Putty

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall21%

Quality product plus easy to work with

Ease Of Use17%

Easy to use

Advertised Vs Actual Product12%

It worked for what I needed

Strength7%

Very strong

Maintenance And Repair6%

Very useful stuff for a huge number of repairs

What buyers complain about

67% of reviews
Adhesion/Stickiness11%

They are not sticky as such

Color10%

wanting a white filler this is not an option

Leak-Proof9%

Mend that leak

Ease Of Use7%

not easy to use

Functionality-Overall7%

Did not do the job I needed it for

Epoxy Putty return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
19%
2Color
16%
3Compatibility-Overall
8%
4Adhesion/Stickiness
8%
5Maintenance And Repair
6%

Common Epoxy Putty questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Epoxy Putty 49/100 on Amazon United Kingdom — Skip it. The niche generates £177K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +3.5% over the last 90 days.
Search demand for Epoxy Putty on Amazon United Kingdom peaks in May–Sep, where the busiest month runs 2.2× the quietest.