Is epic water filter profitable to sell on Amazon United Kingdom?

The niche generates £35K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (41/100).

How competitive is the epic water filter niche?

2 brands and 94 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in epic water filter?

Top complaints mined from reviews: Filtration, Quality-Overall, Value For Money. The return rate is 2.1%.

When does demand for epic water filter peak?

Demand peaks in Aug; the busiest month runs 1.5× the quietest.

What does it cost to enter the epic water filter niche?

Listings span £26.70–£111.20; the average listing price is £63.57 (sweet spot $15–$100). The average incumbent carries 923 reviews — the moat a new listing must climb.

epic water filter

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£63.57

avg listing price — sweet spot $15–$100

Price range

Great£26.70–£111.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good923.44

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.3%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Market size

Bad£35K

£35K/yr · 8K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, epic water filter is a £35K/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

epic water filter market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £16K–£32K; units × avg price
Conversion rate: 6.9%
Avg BSR: #80
Page quality: 0%
Prime: 44%
Sponsored: 22%
Out of stock: 9.2%
Avg brand age: 51 months
Avg seller age: 217 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Epic Water Filters82%
OemRep18%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.5×

Open Trend

Top epic water filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Replacement Filter for The Epic Pure Water Jug Without BPA Free Removes Fluoride Lead Chromium 6 PFOS PFOA Heavy Metals Micro Organisms Pesticides Chemicals Industrial Pollutants

Epic Water Filters£64.184.4★2,849 rev

Epic Water Filters Pure Filter Pitchers for Drinking Water 10 Cup 150 Gallon Filter Tritan BPA Free Removes Fluoride Chlorine Lead Forever Chemicals (White & Bamboo)

Epic Water Filters£86.834.0★859 rev

Epic Nano | Water Filter Pitchers for Drinking Water | 10 Cup | 150 Gallon Filter | Gravity Water Filter (Black & Bamboo)

Epic Water Filters£72.514.3★1,025 rev

4Pack Replacement Filter for Epic Water Filter Pitcher Water Filter Pitcher Compatible with Aquagear Seychelle BPA Free. Removes Fluoride Chlorine Lead Odors

OemRep£64.794.3★705 rev

Replacement Filter Epic Nano Water Filter Pitcher | Removes Bacteria Virus Cyst Fluoride Lead Chromium 6 PFOS PFOA Heavy Metals Pesticides Chemicals Industrial Pollutants

Epic Water Filters£62.714.4★1,252 rev

Newest

by launch date

Epic Nano XP Water Filter Made in USA Removes 70+ Contaminants Including PFAS Lead Bacteria Viruses and Microplastics 100 Gallon Capacity Replaceable Inner Cartridge Recyclable

Epic Water Filters£37.3624 rev

11mo ago

Epic Nano | Water Filter Pitchers for Drinking Water | 10 Cup | 150 Gallon Filter | Gravity Water Filter (Black & Bamboo)

Epic Water Filters£72.511,025 rev

1y ago

Epic Water Filters Pure Filter Pitchers for Drinking Water 10 Cup 150 Gallon Filter Tritan BPA Free Removes Fluoride Chlorine Lead Forever Chemicals (White & Bamboo)

Epic Water Filters£86.83859 rev

2y ago

1Pack Replacement Filter for Epic Water Filter Pitcher Water Filter Pitcher Compatible with Aquagear Seychelle BPA Free. Removes Fluoride Chlorine Lead Odors

OemRep£26.70705 rev

3y ago

4Pack Replacement Filter for Epic Water Filter Pitcher Water Filter Pitcher Compatible with Aquagear Seychelle BPA Free. Removes Fluoride Chlorine Lead Odors

OemRep£64.79705 rev

3y ago

What buyers say about epic water filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration50%

“Epic Water Filter - a must for every household”

What buyers complain about

Filtration30%

“No idea whether any microparticles were actually filtered or not”

Quality-Overall20%

“It does make me wonder if it's not as good as the main brand”

Value For Money15%

“I paid around 100 pounds for this product”

Smell10%

“for the past week when I lift the lid to fill the jug I can smell mold”

Product Condition5%

“This is not a new product”

Instructions/User Manual/Troubleshooting5%

“And there are no instructions included this time either”

Functionality-Overall5%

“But it doesnt work”

Top return reasons

Filtration30%

Compatibility-Overall20%

Size-Overall10%

Leak-Proof10%

Connectivity-Overall10%