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Epic Water Filter

Fail

The top 5 brands take 100% of clicks, so Epic Water Filter is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£35K/yr8K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
87%top-5 click share · 2 brands · 94 sellers

Flapen Score

Epic Water Filter against its category

The dotted line is the DIY & Tools average. Past it, Epic Water Filter is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Epic Water Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Epic Water Filter 8K times last year and spent an estimated £35K. All 2 brands take every click. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
6.9%
Market size, estimated
£35Ka year
Peak month
August1.5× the quietest month
Top search term
epic water filter6K searches a year

02 · Price

A sale here is worth £63.57.

Listings sell for £63.57 on average, from £26.70 to £111.20. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £63.57 that is £0 to £6K a year per listing.

Average price
£63.57inside the $15 to $100 sweet spot
Price range
£26.70–£111.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #80 within Kitchen & Bath Fixtures. It carries 923 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
44%
Out of stock, average day
9.2%
Average rank
#80in Kitchen & Bath Fixtures
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
923per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Epic Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Epic Water Filters82%
  • OemRep18%
  • Open — no brand owns it (0%)

Demand

Epic Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Epic Water Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration30%−0.19

No idea whether any microparticles were actually filtered or not

Mold in filter

Quality-Overall20%+2.14

It does make me wonder if it's not as good as the main brand

Value For Money15%+2.76

I paid around 100 pounds for this product

stopped in a while as its price rises up quickly

Smell10%−0.19

for the past week when I lift the lid to fill the jug I can smell mold

the smell emanates from the filter itself

Product Condition5%−0.09

This is not a new product

Love

Filtration50%−0.19

Epic Water Filter - a must for every household

Return

2.1% Return rate 10% Fixable by listing

Filtration30%▆▁▁▁▁█

No idea whether any microparticles were actually filtered or not

Mold in filter

Compatibility-Overall20%▁█▁█▁▁
Size-Overall10%█▁▁▁▁▁
Leak-Proof10%▁▁▁▁▁█
Connectivity-Overall10%█▁▁▁▁▁

FAQ

Common Epic Water Filter questions

Answered from the same tracked data.