Skip to content

Eph

Fail

Demand is soft, at -56.0% this quarter, so Eph is a Fail.

Flapen Score
31
31 / 100
Ranks 2,181 of 2,225 DIY & Tools niches · −18 vs the category median of 49
Market size
£43K/yr17K searches / yr
90-day growth
-56.0%search demand this quarter
Competition
89%top-5 click share · 5 brands · 18 sellers

Flapen Score

Eph against its category

The dotted line is the DIY & Tools average. Past it, Eph is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eph market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eph 17K times last year and spent an estimated £43K. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -56.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-56.0%
Conversion, latest week
4.9%
Market size, estimated
£43Ka year
Top search term
eph thermostat7K searches a year

02 · Price

A sale here is worth £53.13.

Listings sell for £53.13 on average, from £22.15 to £124.22. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £53.13 that is £0 to £5K a year per listing.

Average price
£53.13inside the $15 to $100 sweet spot
Price range
£22.15–£124.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #363 within Building Supplies. It carries 57 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
33%
Out of stock, average day
4.4%
Average rank
#363in Building Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
57per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Eph products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • EPH Controls53%
  • EPH39%
  • Generic3%
  • EVO3%
  • WBP3%

Demand

Eph search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.8× · 8 of 12 months tracked

Search terms

Top Eph search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eph thermostat7K/yr
  • eph combi pack 44K/yr
  • eph controls thermostat3K/yr
  • eph3K/yr

Reviews and returns

What reviews say buyers love and hate about Eph

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation33%−0.08

Complicated to set up

Heating33%−0.14

left us to programme it its so complicated we just cannot get timings right for heating to come on or off

Love

Size-Overall20%−0.04

Easy fit and works well

Its easy to fit hose on some back plate

Advertised Vs Actual Product15%+1.63

Exactly as described

Works as it should very pleased

Ease Of Use13%+1.42

Very easy to use

Very easy to program

Assembly/Installation12%−0.08

Easy to install

Installed and working well

For the money very efficient easy to install

Quality-Overall12%+0.35

Good quality thermostat

Good quality

Really good quality

Return

3.1% Return rate 8% Fixable by listing

Compatibility-Overall41%▄▇▅▄▆█
Functionality-Overall16%█▃▁▃▆▁
Connectivity-Overall7%█▄▄▁▄▁
Advertised Vs Actual Product7%▁▁█▁█▁
Defective Material/Parts6%▁▄█▁▁▁

FAQ

Common Eph questions

Answered from the same tracked data.