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Engraving Pen

Maybe

Products sell for $19.67 on average, inside the sweet spot. But demand is soft, at -18.3% this quarter, so Engraving Pen is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 2,225 DIY & Tools niches · +14 vs the category median of 49
Market size
£298K/yr340K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
37%top-5 click share · 28 brands · 70 sellers

Flapen Score

Engraving Pen against its category

The dotted line is the DIY & Tools average. Past it, Engraving Pen is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Engraving Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Engraving Pen 340K times last year and spent an estimated £298K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £298K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
4.5%
Market size, estimated
£298Ka year
Peak month
December5.0× the quietest month
Top search term
engraving pen133K searches a year

02 · Price

A sale here is worth £19.67.

Listings sell for £19.67 on average, from £4.18 to £67.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £19.67 that is £15K to £20K a year per listing.

Average price
£19.67inside the $15 to $100 sweet spot
Price range
£4.18–£67.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£20K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #58 within Power Tools. It carries 831 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
15.4%
Average rank
#58in Power Tools
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
831per listing
Listings tracked
43

04 · Newcomers

Amazon counts 4 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Engraving Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£9K£18K£27K£36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

70

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

37%

Top 20: 80%

Open market

43%

  • TUBINOONE15%
  • Vanlgs14%
  • Dremel10%
  • runpeak7%
  • Uolor6%
  • ARROWMAX5%

Demand

Engraving Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Engraving Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • engraving pen133K/yr
  • engraver21K/yr
  • engraving tool20K/yr
  • wood engraving tool11K/yr
  • engraving9K/yr
  • engraver pen14K/yr
  • engraving tools10K/yr
  • glass engraving kit6K/yr
  • etching tool9K/yr
  • wood engraver7K/yr

Reviews and returns

What reviews say buyers love and hate about Engraving Pen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability10%−0.17

Broke first use

Broke after a few uses

Didn't last

Charging7%−0.09

fails to charge properly

charge does no last long

spends longer charging than in use

Quality-Overall6%+0.87

Quality is poor

Poor performance

But, sadly, I don't think that's the case; it's just a poor quality build

Value For Money6%+1.02

Massively Overpriced

It isn't cheap

a little pricey

Instructions/User Manual/Troubleshooting6%−0.06

the instructions here do not clearly explain the metal chuck is in two parts

No instructions

difficult to work out what each bit is used for as little or no directions given

Love

Ease Of Use16%+1.21

Easy to use

easy to handle

Easy to operate

Quality-Overall14%+0.87

very good tool

Excellent product

Build quality feels solid for the price category

Value For Money14%+1.02

Value for money

Excellent value

Good value

Weight Light4%

The pen is really lightweight

Super lightweight

This engraving pen is incredibly easy to use and lightweight

Engraving/Paint/Sublimation4%+0.19

Excellent little engraving tool

works well for engraving glass

The Gyunkyluve Upgraded Electric Engraving Pen is a fantastic entry point for anyone looking to add a personal touch to their belongings or dive into the world of etching

Return

1.7% Return rate 16% Fixable by listing

Functionality-Overall21%▆█▆▇█▇

Poor performance

Doesn't work

Low torque

Defective Material/Parts17%▇█▇▅▅▆
Size-Overall10%▆▇▇█▆█
Strength7%▃▆▃▆█▆

The power is quite weak

Not very powerful

One weakness though

Quality-Overall6%▃▂▅▇█▆

Quality is poor

Poor performance

But, sadly, I don't think that's the case; it's just a poor quality build

FAQ

Common Engraving Pen questions

Answered from the same tracked data.