engraving pen
Worth a lookShows a sweet-spot price point ($19.67 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£19.67avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great£4.18–£67.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good830.65avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Good£298K£298K/yr · 340K searches
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, engraving pen is a £298K/yr Amazon United Kingdom market (340K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
engraving pen market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £295K–£393K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 88%
- Out of stock
- 15.4%
- Avg brand age
- 31 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
70
Top-5 brand share
52%
Top 20: 95%
Top-5 click share
37%
Top 20: 80%
Open market
43%
- TUBINOONE15%
- Vanlgs14%
- Dremel10%
- runpeak7%
- Uolor6%
- ARROWMAX5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
Top engraving pen search terms
- engraving pen133K/yr
- engraver21K/yr
- engraving tool20K/yr
- wood engraving tool11K/yr
- engraving9K/yr
- engraver pen14K/yr
- engraving tools10K/yr
- glass engraving kit6K/yr
- etching tool9K/yr
- wood engraver7K/yr
Top engraving pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TUBINOONE Engraving Pen Ultimate Cordless Portable Engraver for Artists and DIY Enthusiasts Engrave Over 50 Surfaces Beginner Friendly Rechargeable Includes 30 Bits &
TUBINOONE£21.384.2★263 rev
Engraving Pen Tool Kit Cordless Rechargeable Engraver Pen Multi Tool with 31 Bits & LED Light Adjustable Speed Electric Engraving Tool for DIY Etching on Metal Wood Glass Plastic Leather Engraver Kit
Vanlgs£19.864.5★84 rev
Dremel 290 Engraver - Compact Engraving Pen Tool with Carbide Engraving Tip and 1 Stencil for Engraving Wood Metal Ceramics Plastic Leather
Dremel£18.154.4★887 rev
Engraving Pen Ultimate Cordless Portable Engraving Tool with 30 Bits Beginner-Friendly Electric Engraver for 50+ Materials Rechargeable Design for Artists and DIY Creators
runpeak£16.164.0★77 rev
Uolor Electric Engraving Tool Kit USB Cordless Rechargeable Engraving Pen Mini DIY Engraver Pen Rotary Tool for Carving Wood Metal Stone Plastic Jewelry Glass Etching
Uolor£21.944.0★747 rev
Newest
by launch date
Flintronic Electric Engraving Pen Rechargeable Cordless Engraver Pen with 30 Bits 10 Templates Engraving Pen Tool Kit for Jwelry Wood Glass Ceramic
flintronic£13.2439 rev
Engraving Pen Tool Kit Cordless Rechargeable Engraver Pen Multi Tool with 31 Bits & LED Light Adjustable Speed Electric Engraving Tool for DIY Etching on Metal Wood Glass Plastic Leather Engraver Kit
Vanlgs£19.8684 rev
vueowcue Engraving Pen with 30+ Bits & 5-Speed Adjust Mini Engraver Pen with LCD Display & LED Light Engraving Tool for Wood Glass Metal Stone Professional & Beginner Friendly
vueowcue£21.9686 rev
Engraving Pen for Metal Wood Glass Plastic Engraving Tool with LED Light 31 Bits Cordless 5 Speeds Rechargeable Multi-Purpose Power Rotary Tool for Sanding Polishing Drilling Engraving DIY Crafts
Vanlgs£21.7884 rev
Engraving Pen with 50 Accessories Cordless Rotary Tool Kit - Rechargeable Engraving Pen for Metal Wood Glass Plastic - Beginner Friendly Engrave Tool for Artists & DIYers
Tolcuez£23.1943 rev
Trending
90-day click momentumEngraving Pen for Metal Wood Glass Plastic Engraving Tool with LED Light 31 Bits Cordless 5 Speeds Rechargeable Multi-Purpose Power Rotary Tool for Sanding Polishing Drilling Engraving DIY Crafts
Vanlgs£21.784.5★
Engraving Pen Tool Kit Cordless Rechargeable Engraver Pen Multi Tool with 31 Bits & LED Light Adjustable Speed Electric Engraving Tool for DIY Etching on Metal Wood Glass Plastic Leather Engraver Kit
Vanlgs£19.864.5★
vueowcue Engraving Pen with 30+ Bits & 5-Speed Adjust Mini Engraver Pen with LCD Display & LED Light Engraving Tool for Wood Glass Metal Stone Professional & Beginner Friendly
vueowcue£21.964.5★
Engraving Pen with 50 Accessories Cordless Rotary Tool Kit - Rechargeable Engraving Pen for Metal Wood Glass Plastic - Beginner Friendly Engrave Tool for Artists & DIYers
Tolcuez£23.194.1★
Gyunkyluve Electric Engraving Pen Wireless Engraver Pen Kit with 60+Accessories & 3-Speed Adjust Cordless Engraving Tools for 50+ Surfaces Gifts for Artists & DIYers Beginner Friendly-Silver
Gyunkyluve£25.144.4★
What buyers say about engraving pen
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“very good tool”
“Value for money”
“The pen is really lightweight”
“Excellent little engraving tool”
“as advertised”
“Intelligent Design”
“easy to charge”
“Its ok. It works smoothly”
“easy instructions”
What buyers complain about
“Broke first use”
“fails to charge properly”
“Quality is poor”
“Massively Overpriced”
“the instructions here do not clearly explain the metal chuck is in two parts”
“Battery runs out within 30 mins. faulty”
“Does not do what it says it does”
“The power is quite weak”
“totally impossible to use”
“Poor performance”
Top return reasons
Common questions
- Is engraving pen profitable to sell on Amazon United Kingdom?
- The niche generates £298K/yr across 43 tracked products. 4 of 17 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Worth a look (63/100).
- How competitive is the engraving pen niche?
- 28 brands and 70 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in engraving pen?
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.7%.
- When does demand for engraving pen peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the engraving pen niche?
- Listings span £4.18–£67.76; the average listing price is £19.67 (sweet spot $15–$100). The average incumbent carries 831 reviews — the moat a new listing must climb.