Is energy monitor plug profitable to sell on Amazon United Kingdom?

The niche generates £23K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (36/100).

How competitive is the energy monitor plug niche?

11 brands and 44 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in energy monitor plug?

Top complaints mined from reviews: Connectivity-Overall, Durability, Quality-Overall. The return rate is 1.9%.

When does demand for energy monitor plug peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the energy monitor plug niche?

Listings span £7.19–£23.59; the average listing price is £11.40 (sweet spot $15–$100). The average incumbent carries 4,285 reviews — the moat a new listing must climb.

energy monitor plug

Skip it

A small market ($23K/yr) — this niche doesn't clear our bar today.

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£7.19–£23.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.40

avg listing price — sweet spot $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,285.06

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-23.4%

90-day search growth — must beat 0% to launch

Market size

Bad£23K

£23K/yr · 25K searches

According to Flapen's Amazon United Kingdom niche tracking, energy monitor plug is a £23K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

energy monitor plug market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: £17K–£23K; units × avg price
Conversion rate: 8.0%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 14.3%
Avg brand age: 44 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

MECHEER44%
Tapo28%
Awootsv9%
KETOTEK4%
GERUI3%
SONOFF3%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top energy monitor plug search terms

watt meter8K/yr -18.2%3.9% conv.
power meter plug8K/yr -35.0%7.2% conv.
energy monitor plug5K/yr -9.6%6.3% conv.
power monitor plug uk3K/yr -14.3%6.9% conv.
power consumption plug1K/yr -53.8%8.5% conv.
energy monitoring plug uk121/yr -66.7%0.0% conv.

All search terms

Top energy monitor plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Power Meter Electricity Usage Monitor 8 Modes Energy Monitor Plug with LCD Backlight Overload Sound Alarm.Energy Meter Power Consumption Monitors Socket KWH Amp Volt Watt Monitoring Meter Plug

MECHEER£10.954.4★2,096 rev

Electricity Usage Monitor Power Meter Plug Backlight Energy Monitor Plug Watt Meters 8 Modes UK Socket Power Monitors Large LCD Display Consumption KWH Amp Volt Meter Outlet

MECHEER£9.694.5★5,223 rev

Tapo P110M Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor MATTER Certified App Remote Control Voice Control Alexa Plug Works with Alexa & Google Away Mode Compact Design

Tapo£7.974.6★772 rev

Tapo P110 (2-Pack) Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Smart Home Voice Control with Google Away Mode Scheduling & Timer Device Sharing

Tapo£12.534.6★53,352 rev

Electricity Usage Monitor Power Meter Plug Energy Monitor Plug Meter UK Energy Cost Meter 5 Modes Socket Power Monitors Power Consumption Meter Electricity Usage Consumption KWH Amp Volt Watt Meter

Awootsv£10.164.6★78 rev

Newest

by launch date

KETOTEK Power Meter Plug Electricity Usage Monitor with Separate Display Screen Watt Meter with Backlit LCD Energy Monitor Plug for UK Socket

KETOTEK£20.382 rev

5mo ago

Tapo P110 (4-Pack) Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Alexa Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing

Tapo£23.593,181 rev

11mo ago

Power Meter Electricity Usage Monitor 8 Modes Energy Monitor Plug with LCD Backlight Overload Sound Alarm.Energy Meter Power Consumption Monitors Socket KWH Amp Volt Watt Monitoring Meter Plug

MECHEER£10.952,096 rev

1y ago

Bearware Electricity Usage Monitor Power Meter Plug Backlight LCD Energy Monitor Plug Watt Meter UK Socket Power Monitors Power Consumption Energy Saving Amp Watt KWH Volt Meter Outlet

Bearware£9.8329 rev

2y ago

Electricity Usage Monitor Power Meter Plug Energy Monitor Plug Meter UK Energy Cost Meter 5 Modes Socket Power Monitors Power Consumption Meter Electricity Usage Consumption KWH Amp Volt Watt Meter

Awootsv£10.1678 rev

2y ago

What buyers say about energy monitor plug

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation15%

“Easy to set up”

Ease Of Use14%

“Easy to use”

Quality-Overall14%

“Excellent Product”

Socket/Port/Plug12%

“Really good plug, great”

Value For Money10%

“worth buying”

Connectivity-Overall7%

“Easy to Connect”

Advertised Vs Actual Product6%

“As described”

Software/Application3%

“the app is good too”

Functionality-Overall2%

“Useful diagnostic device”

Display-Overall2%

“Display is clear”

What buyers complain about

Connectivity-Overall26%

“Won't connect”

Durability15%

“Does not last”

Quality-Overall5%

“Utterly rubbish”

Functionality-Overall4%

“Don't work”

Assembly/Installation4%

“Issues with set up”

Instructions/User Manual/Troubleshooting4%

“The instructions are terrible”

Socket/Port/Plug3%

“especially at hard to get to sockets”

Compatibility-Overall3%

“Wouldnt pair”

Display-Overall2%

“frustrating that the screen is so big yet the information is spread across so many pages that you have to cycle through with the buttons”

Value For Money2%

“Pricing is a bit strange you can buy 2 packs of 2 for less that a pack of 4”

Top return reasons

Connectivity-Overall35%

Compatibility-Overall18%

Functionality-Overall17%

Socket/Port/Plug5%

Defective Material/Parts4%

Assembly/Installation3%

Advertised Vs Actual Product2%

Software/Application2%