Skip to content

Energy Monitor Plug

Fail

Shoppers spend only $23K a year here, so Energy Monitor Plug is a Fail.

Flapen Score
36
36 / 100
Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 49
Market size
£23K/yr25K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
72%top-5 click share · 11 brands · 44 sellers

Flapen Score

Energy Monitor Plug against its category

The dotted line is the DIY & Tools average. Past it, Energy Monitor Plug is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Energy Monitor Plug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Energy Monitor Plug 25K times last year and spent an estimated £23K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
8.0%
Market size, estimated
£23Ka year
Peak month
November4.0× the quietest month
Top search term
watt meter8K searches a year

02 · Price

A sale here is worth £11.40.

Listings sell for £11.40 on average, from £7.19 to £23.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £11.40 that is £1K to £3K a year per listing.

Average price
£11.40under the $15 to $100 sweet spot
Price range
£7.19–£23.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #20 within Electrical. It carries 4,285 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#20in Electrical
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,285per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Energy Monitor Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

44

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

8%

  • MECHEER44%
  • Tapo28%
  • Awootsv9%
  • KETOTEK4%
  • GERUI3%
  • SONOFF3%
  • Open — no brand owns it (5 brands, 8%)

Demand

Energy Monitor Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Energy Monitor Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watt meter8K/yr
  • power meter plug8K/yr
  • energy monitor plug5K/yr
  • power monitor plug uk3K/yr
  • power consumption plug1K/yr
  • energy monitoring plug uk121/yr

Reviews and returns

What reviews say buyers love and hate about Energy Monitor Plug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall26%−0.13

Won't connect

Very difficult to connect

Impossible to connect

Durability15%−0.10

Does not last

after a few months they just fail

Failed after a year

Quality-Overall5%+0.56

Utterly rubbish

Seriously poor reliability

Poor quality long-term

Functionality-Overall4%−0.02

Don't work

The other features of these are of no interest to me ie electric consumption

stopped working

Assembly/Installation4%+1.06

Issues with set up

the setup process is more fiddly than it really needs to be

Not quite as easy to set up as desired

Love

Assembly/Installation15%+1.06

Easy to set up

Easy enough to configure

Easy to install

Ease Of Use14%+1.10

Easy to use

Easy to read

no effort at all

Quality-Overall14%+0.56

Excellent Product

Build quality is good, the manual on/off button is easy to reach and use

The build quality feels solid

Socket/Port/Plug12%+0.54

Really good plug, great

Great smart socket

Fantastic socket

Value For Money10%+0.69

worth buying

Great Value

Good Value

Return

1.9% Return rate 4% Fixable by listing

Connectivity-Overall35%██▆▇█▆

Won't connect

Very difficult to connect

Impossible to connect

Compatibility-Overall18%▆▇▆█▅▆

Wouldnt pair

This doesnt work with Virgin media

This is not compatible with tethering

Functionality-Overall17%▆▇▆▆▅█

Don't work

The other features of these are of no interest to me ie electric consumption

stopped working

Socket/Port/Plug5%▇▃▂██▆

especially at hard to get to sockets

the plug has failed

one by one the plugs started to break

Defective Material/Parts4%▇▅███▆

FAQ

Common Energy Monitor Plug questions

Answered from the same tracked data.