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Elf Tape

Fail

Demand is soft, at -57.7% this quarter, so Elf Tape is a Fail.

Flapen Score
30
30 / 100
Ranks 2,191 of 2,225 DIY & Tools niches · −19 vs the category median of 49
Market size
£60K/yr125K searches / yr
90-day growth
-57.7%search demand this quarter
Competition
100%top-5 click share · 4 brands · 43 sellers

Flapen Score

Elf Tape against its category

The dotted line is the DIY & Tools average. Past it, Elf Tape is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elf Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elf Tape 125K times last year and spent an estimated £60K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -57.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-57.7%
Conversion, latest week
12.9%
Market size, estimated
£60Ka year
Peak month
November886.7× the quietest month
Top search term
elf tape108K searches a year

02 · Price

A sale here is worth £3.73.

Listings sell for £3.73 on average, from £2.49 to £4.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £3.73 that is £933 to £2K a year per listing.

Average price
£3.73under the $15 to $100 sweet spot
Price range
£2.49–£4.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£933–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Adhesives & Sealers. It carries 9,085 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Adhesives & Sealers
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,085per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Elf Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • GRIFEMA50%
  • Euqvunn31%
  • GORILLA12%
  • Woobroo8%

Demand

Elf Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25Spike '26JanFebMarAprAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 886.7×

Search terms

Top Elf Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elf tape108K/yr
  • elf tape removable11K/yr
  • elf tape amazon6K/yr

Reviews and returns

What reviews say buyers love and hate about Elf Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness34%−0.06

Not sticky enough

Does not stick

Poor adhesive qualiity

Ease Of Use10%

Impossible to use

Hard to peel

Hard to get off

Quality-Overall10%−0.05

Absolute garbage

Horrible quality and not sticky at all

Bad quality

Functionality-Overall6%−0.16

Its not work for the purpose that i want to ise

Doesn't do the job

Doesn't work

Durability6%−0.09

comes off on a regular basis

they fell off

I thought this was meant to be really durable it has not worked for what I intended it for

Love

Adhesion/Stickiness34%−0.06

good adhesion

easy to stick

Good tape

Strength11%+1.32

Strong tape

Great stability

Super strong

Quality-Overall11%−0.05

Easy to use quality item

Very happy with the quality of this double sided tape

Excellent Product

Ease Of Use9%

Easy to Use

easy to cut

easily removed

Advertised Vs Actual Product7%+1.25

As described

It does exactly what it promises

Just what I needed

Return

0.3% Return rate 12% Fixable by listing

Adhesion/Stickiness49%███▇▇█

Not sticky enough

Does not stick

Poor adhesive qualiity

Functionality-Overall10%▇█▇██▄

Its not work for the purpose that i want to ise

Doesn't do the job

Doesn't work

Advertised Vs Actual Product7%▄▂▂█▃▅
Strength5%▅▄▃▃▄█

Not strong

Very weak

Not as strong as expected

Quality-Overall5%▇▅▇▁█▂

Absolute garbage

Horrible quality and not sticky at all

Bad quality

FAQ

Common Elf Tape questions

Answered from the same tracked data.