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Electronics Tool Kit

Fail

The top 5 brands take 100% of clicks, so Electronics Tool Kit is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£132K/yr134K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
63%top-5 click share · 4 brands · 24 sellers

Flapen Score

Electronics Tool Kit against its category

The dotted line is the DIY & Tools average. Past it, Electronics Tool Kit is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electronics Tool Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electronics Tool Kit 134K times last year and spent an estimated £132K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
4.0%
Market size, estimated
£132Ka year
Peak month
December1.9× the quietest month
Top search term
ifixit67K searches a year

02 · Price

A sale here is worth £24.23.

Listings sell for £24.23 on average, from £5.85 to £54.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £24.23 that is £6K to £12K a year per listing.

Average price
£24.23inside the $15 to $100 sweet spot
Price range
£5.85–£54.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Hand Tools. It carries 7,376 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#94in Hand Tools
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,376per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Electronics Tool Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£53K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • iFixit88%
  • STREBITO6%
  • Jorest4%
  • XOOL2%

Demand

Electronics Tool Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Electronics Tool Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ifixit67K/yr
  • ifixit tool kit35K/yr
  • ifixit pro tech toolkit10K/yr
  • electronics tool kit8K/yr
  • i fix it kit5K/yr
  • ifixit kit4K/yr
  • i fix it3K/yr
  • ifixit screwdriver set3K/yr

Reviews and returns

What reviews say buyers love and hate about Electronics Tool Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.06

Cheaply made, poor quality

Overpriced low quality items

Poor quality

Size-Overall12%+0.31

they are disappointed with the size of the kit

Yes, they are tiny

Although the box is small

Durability9%−0.05

Screwdriver head snapped on the 2nd day of basic usage

case hinges are broken from day one

Pentalob P5 Bit twisted at 3rd use

Strength9%−0.03

they are far too flimsy for the job

it's not robust enough for that kind of work

Bit flimsy

Functionality-Overall8%+0.23

the cleaning solution wasnt that effective

Can't fult

doesnt effect its performance

Love

Quality-Overall27%−0.06

Good quality tools

Great quality set

Excellent quality

Value For Money16%+0.83

Good for the price

Excellent value

Excellent value for money

Ease Of Use13%+1.52

Easy to use

comes in handy for all sorts

Brilliant very handy

Advertised Vs Actual Product8%+0.69

It does the job

As described

Just what I need

Maintenance And Repair4%0.00

Just what I needed for repairing my laptop

Good for Small Repairs

was excellent in its use for repair

Return

1.1% Return rate 23% Fixable by listing

Size-Overall19%▆█▄█▅▆

they are disappointed with the size of the kit

Yes, they are tiny

Although the box is small

Quality-Overall14%▃▃█▄█▆

Cheaply made, poor quality

Overpriced low quality items

Poor quality

Defective Material/Parts12%█▂▅▁▅▄
Functionality-Overall10%▂█▄▅▇▆

the cleaning solution wasnt that effective

Can't fult

doesnt effect its performance

Compatibility-Overall8%▅▃▆█▂▇

FAQ

Common Electronics Tool Kit questions

Answered from the same tracked data.