Is electrical tape profitable to sell on Amazon United Kingdom?

The niche generates £525K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (48/100).

How competitive is the electrical tape niche?

13 brands and 40 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in electrical tape?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.1%.

When does demand for electrical tape peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the electrical tape niche?

Listings span £1.11–£10.03; the average listing price is £3.92 (sweet spot $15–$100). The average incumbent carries 2,477 reviews — the moat a new listing must climb.

electrical tape

Skip it

Prices mostly outside the sweet spot ($1.11–$10.03) — this niche doesn't clear our bar today.

Conversion

Incredible22.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Good£525K

£525K/yr · 585K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,476.82

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Avg price

Bad£3.92

avg listing price — sweet spot $15–$100

Price range

Bad£1.11–£10.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, electrical tape is a £525K/yr Amazon United Kingdom market (585K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

electrical tape market data

Units sold / yr: 150K–200K; avg 15,000–20,000/product
Revenue / yr: £588K–£784K; units × avg price
Conversion rate: 22.9%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 59%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

16%

Faithfull24%
Status21%
Gocableties20%
British General8%
Amazon Basics5%
QILIMA5%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top electrical tape search terms

electrical tape236K/yr +3.9%21.5% conv.
insulation tape99K/yr -5.5%14.5% conv.
black electrical tape57K/yr +7.3%27.1% conv.
electric tape39K/yr +0.2%16.5% conv.
electrical tape black18K/yr +24.7%24.3% conv.
black insulation tape18K/yr +18.7%21.6% conv.
insulating tape16K/yr +1.2%12.0% conv.
electric tape black14K/yr +14.5%23.7% conv.
insulation tape electrical14K/yr -5.5%18.4% conv.
pvc tape12K/yr +9.7%4.4% conv.

All search terms

Top electrical tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Faithfull FAITAPEPVCBK Black PVC Electrical Tape 19 mm x 20 m

Faithfull£1.354.6★8,066 rev

Gocableties Black Electrical Tape 19mm x 20m Strong Self-Adhesive PVC Insulation Tape for Insulating Repairing and Protecting Electrical Wires 1 Roll

Gocableties£3.284.5★12,978 rev

Status Electrical Insulating Tape 10m x 20mm 5 Pack

Status£3.074.5★3,214 rev

British General BG Electrical Insulation Tape 20 Metres Black

British General£1.734.5★1,364 rev

Amazon Basics Electrical Tape 3/4-inch by 60-feet BLack 6 count (Pack of 1) Great for Home DIY Repairs Electrical Automotive and Equipment

Amazon Basics£6.054.6★5,482 rev

Newest

by launch date

TUOTDE 1 Roll Black Electrical Tape Waterproof Heat Resistant Tape 20m x 18mm Strong Heavy Duty Sticky PVC Electric Insulation Tape for Insulating Repairing and Protecting Electrical Wires

TUOTDE£2.7831 rev

6mo ago

G4GADGET 6 Rolls PVC Electrical Insulation Tape 2.7m x 18mm Multi-Colour Pack - Waterproof UV-Resistant

G4GADGET£3.47193 rev

1y ago

Status IONOS Black PVC Tape 33 metres

Status£1.663,214 rev

2y ago

JFA Supplies Strong PVC Insulation Electrical Tape - Assorted Colours Pack of 12-19mm x 20m

JFA Supplies£10.03167 rev

2y ago

QILIMA Black Electrical Tape 19MM x 20M Pack of 6-Strong Self-Adhesive PVC Insulation Tape for Insulating Repairing and Protecting Electrical Wires

QILIMA£8.32277 rev

3y ago

What buyers say about electrical tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness24%

“Nice and sticky”

Quality-Overall22%

“High Quality Product sold at a Very Competitive Price with fast, free delivery”

Value For Money17%

“Great value”

Advertised Vs Actual Product15%

“As advertised”

Efficiency3%

“It takes things well”

Color3%

“Nice width and many colours”

Functionality-Overall2%

“Used for basic electrical jobs with no issues”

Strength2%

“strong well worth the money”

Thickness1%

“Quite thick and strong”

Grip1%

“Perfect for the job in hand”

What buyers complain about

Adhesion/Stickiness23%

“Poor adhesive quality”

Quality-Overall21%

“Cheap and nasty, totally useless”

Advertised Vs Actual Product14%

“False advertisement”

Color8%

“Not the colours advertised”

Value For Money6%

“of course, it is twice as expensive”

Size-Overall6%

“Crazy small”

Thickness3%

“Tape thickness a bit thin and tears easily”

Stretchability/Expandability/Elasticity2%

“Far too soft stretches then splits”

Natural Resource Wastage2%

“waste of money and time”

Durability1%

“cant last a few hours so wouldnt trust it for any length of time on something I cant see”

Top return reasons

Adhesion/Stickiness26%

Color19%

Quality-Overall13%

Size-Overall11%

Advertised Vs Actual Product7%

Functionality-Overall6%

Value For Money4%

Material Quality3%

Thin3%