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Electrical Tape

Fail

Prices span $1.11–$10.03, mostly outside the sweet spot, so Electrical Tape is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£525K/yr585K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
73%top-5 click share · 13 brands · 40 sellers

Flapen Score

Electrical Tape against its category

The dotted line is the DIY & Tools average. Past it, Electrical Tape is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electrical Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electrical Tape 585K times last year and spent an estimated £525K. The top 5 brands take 79% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

22.9% of searches ended in a purchase last week.

Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £525K a year.

Searches, last 12 months
585K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
22.9%
Market size, estimated
£525Ka year
Peak month
November1.3× the quietest month
Top search term
electrical tape236K searches a year

02 · Price

A sale here is worth £3.92.

Listings sell for £3.92 on average, from £1.11 to £10.03. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At £3.92 that is £59K to £78K a year per listing.

Average price
£3.92under the $15 to $100 sweet spot
Price range
£1.11–£10.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
15,000–20,000
Revenue per listing a year
£59K–£78K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Adhesives & Sealers. It carries 2,477 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Adhesives & Sealers
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,477per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Electrical Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£52K£105K£157K£210K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

40

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

16%

  • Faithfull24%
  • Status21%
  • Gocableties20%
  • British General8%
  • Amazon Basics5%
  • QILIMA5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Electrical Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Electrical Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electrical tape236K/yr
  • insulation tape99K/yr
  • black electrical tape57K/yr
  • electric tape39K/yr
  • electrical tape black18K/yr
  • black insulation tape18K/yr
  • insulating tape16K/yr
  • electric tape black14K/yr
  • insulation tape electrical14K/yr
  • pvc tape12K/yr

Reviews and returns

What reviews say buyers love and hate about Electrical Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness23%+0.71

Poor adhesive quality

it didn't stick

Not sticky enough

Quality-Overall21%+0.29

Cheap and nasty, totally useless

Bad quality

the quality is low

Advertised Vs Actual Product14%−0.04

False advertisement

False advertising

Misleading photos

Color8%−0.10

Not the colours advertised

Different colours

misleading as i needed different colours

Value For Money6%+1.87

of course, it is twice as expensive

Expensive

at this budget price comes with a compromise

Love

Adhesion/Stickiness24%+0.71

Nice and sticky

Sticks well

Excellent tape

Quality-Overall22%+0.29

High Quality Product sold at a Very Competitive Price with fast, free delivery

Great as described good selection

Excellent quality

Value For Money17%+1.87

Great value

Good price

Good value for money

Advertised Vs Actual Product15%−0.04

As advertised

Exactly what I wanted

As described

Efficiency3%+0.68

It takes things well

Works well

works fine

Return

0.1% Return rate 40% Fixable by listing

Adhesion/Stickiness26%█▇▃▄▇▆

Poor adhesive quality

it didn't stick

Not sticky enough

Color19%▁▂█▇▄▃

Not the colours advertised

Different colours

misleading as i needed different colours

Quality-Overall13%▁▁▁█▅▁

Cheap and nasty, totally useless

Bad quality

the quality is low

Size-Overall11%▁▄▅█▇▁

Crazy small

Small rolls

Skinny and short

Advertised Vs Actual Product7%▁▃▁▃▁█

False advertisement

False advertising

Misleading photos

FAQ

Common Electrical Tape questions

Answered from the same tracked data.