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Electric Shower

Fail

The top 5 brands take 97% of clicks, so Electric Shower is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£614K/yr471K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
35%top-5 click share · 9 brands · 49 sellers

Flapen Score

Electric Shower against its category

The dotted line is the DIY & Tools average. Past it, Electric Shower is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Shower market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Shower 471K times last year and spent an estimated £614K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 471K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £614K a year.

Searches, last 12 months
471K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
1.0%
Market size, estimated
£614Ka year
Peak month
January1.5× the quietest month
Top search term
electric shower224K searches a year

02 · Price

A sale here is worth £131.58.

Listings sell for £131.58 on average, from £43.49 to £307.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £131.58 that is £0 to £13K a year per listing.

Average price
£131.58above the $15 to $100 sweet spot
Price range
£43.49–£307.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
5.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #272 within Kitchen & Bath Fixtures. It carries 802 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
72%
Out of stock, average day
1.1%
Average rank
#272in Kitchen & Bath Fixtures
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
802per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Electric Shower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£18K£37K£55K£74K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

49

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

35%

Top 20: 75%

Open market

2%

  • Triton Showers80%
  • Mira8%
  • Gainsborough6%
  • Bristan2%
  • AQUALONA1%
  • BETTERathrooms.com1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Electric Shower search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Electric Shower search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric shower224K/yr
  • triton electric shower50K/yr
  • power shower39K/yr
  • electric showers30K/yr
  • electric shower 10.5 kw19K/yr
  • triton shower19K/yr
  • electric shower 9.5kw11K/yr
  • bristan shower mixer15K/yr
  • electric power shower8K/yr
  • shower electric7K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Shower

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.21

It stopped working after 2 days

2 months and its broke

didn't last the day

Functionality-Overall8%−0.08

it still doesn't work

Doesnt work well

both stopped working

Size-Overall8%+0.79

Not fit for purpose

The shower head is large

the lead is really short

Quality-Overall7%+0.44

rotary switch poor quality

Low quality

Really cheap quality

Leak-Proof6%

got a continuse drip

Faulty leaked

leaks out from everywhere going to return

Love

Size-Overall20%+0.79

fitted well

Easy to fit

Easy fit shower

Quality-Overall15%+0.44

We are very happy with the quality it looks good easy to use

A good, well constructed product

Great quality

Value For Money14%+1.29

it's well worth it

Good value for money

Good price

Assembly/Installation9%+0.42

Easy to install

A Brilliant shower i installed it myself

Reasonably straight forward to install

Ease Of Use8%+0.25

Easy to use

was very easy for him to do

Easy one for one replacement

Return

5.7% Return rate 33% Fixable by listing

Size-Overall27%▆▅▇▇▆█

Not fit for purpose

The shower head is large

the lead is really short

Compatibility-Overall21%▅██▆▅▄
Defective Material/Parts14%█▇▅▇█▇
Functionality-Overall10%█▆▆▆▆▅

it still doesn't work

Doesnt work well

both stopped working

Leak-Proof4%▄▄▆▄▇█

got a continuse drip

Faulty leaked

leaks out from everywhere going to return

FAQ

Common Electric Shower questions

Answered from the same tracked data.