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Electric Screwdriver

Maybe

Products sell for $24.81 on average, inside the sweet spot. But demand is soft, at -10.5% this quarter, so Electric Screwdriver is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,225 DIY & Tools niches · +13 vs the category median of 49
Market size
£1.7M/yr1.5M searches / yr
90-day growth
-10.5%search demand this quarter
Competition
55%top-5 click share · 19 brands · 102 sellers

Flapen Score

Electric Screwdriver against its category

The dotted line is the DIY & Tools average. Past it, Electric Screwdriver is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Screwdriver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Screwdriver 1.5M times last year and spent an estimated £1.7M. The top 5 brands take 61% of clicks. Demand peaks in Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
4.4%
Market size, estimated
£1.7Ma year
Peak month
December1.8× the quietest month
Top search term
electric screwdriver804K searches a year

02 · Price

A sale here is worth £24.81.

Listings sell for £24.81 on average, from £11.56 to £73.73. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £24.81 that is £31K to £37K a year per listing.

Average price
£24.81inside the $15 to $100 sweet spot
Price range
£11.56–£73.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£31K–£37K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #51 within Hand Tools. It carries 2,220 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#51in Hand Tools
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,220per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Electric Screwdriver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£166K£332K£498K£664K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

102

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

34%

  • Bosch29%
  • BLACK+DECKER11%
  • MQFORU9%
  • HOTO6%
  • WORX6%
  • Bosch Professional5%

Demand

Electric Screwdriver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Electric Screwdriver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric screwdriver804K/yr
  • cordless screwdriver194K/yr
  • electric screwdrivers cordless111K/yr
  • cordless screwdriver rechargeable39K/yr
  • mini electric screwdriver38K/yr
  • battery screwdriver35K/yr
  • screwdriver set electric39K/yr
  • bosch screwdriver36K/yr
  • electric screwdriver set30K/yr
  • power screwdriver22K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Screwdriver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.13

Broken

broke very quickly

Broke after two uses

Charging14%−0.08

Wont charge

wouldnt charge

Constantly charging

Strength9%−0.04

Not strong enough for anything

Not strong

Pretty weak

Quality-Overall9%+0.48

The bits in the kit feel pretty low quality

Poor Quality Parts

Bad quality

Functionality-Overall7%−0.05

Does not work

No use for small electronics work

I've found it difficult to know whether it's working properly or not

Love

Quality-Overall18%+0.48

Excellent Product

Nice quality little tool that comes with a very comprehensive set of good quality bits

Decent tool

Value For Money15%+1.32

Excellent value

Good Price

Value for money

Ease Of Use14%+1.20

Makes life a lot easier

is easy to handle

Ease of use

Strength6%−0.04

Good sturdy case

Quite strong

feels solid. with a metal case

Battery Life5%

Battery lasts well

Battery life amazing

Battery lasts ages

Return

2.0% Return rate 12% Fixable by listing

Functionality-Overall20%▇▆▆▆██

Does not work

No use for small electronics work

I've found it difficult to know whether it's working properly or not

Charging14%█▆▆▆▅▆

Wont charge

wouldnt charge

Constantly charging

Strength14%▇▇▆██▆

Not strong enough for anything

Not strong

Pretty weak

Defective Material/Parts12%█▇████
Size-Overall7%▇▆█▇▇▇

FAQ

Common Electric Screwdriver questions

Answered from the same tracked data.