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Electric Mop

Maybe

Products sell for $84.42 on average, inside the sweet spot. But buyers convert on only 1.9% of searches, so Electric Mop is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£694K/yr438K searches / yr
90-day growth
+19.0%search demand this quarter
Competition
60%top-5 click share · 14 brands · 148 sellers

Flapen Score

Electric Mop against its category

The dotted line is the DIY & Tools average. Past it, Electric Mop is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Mop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Mop 438K times last year and spent an estimated £694K. The top 5 brands take 83% of clicks. Demand peaks in Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £694K a year.

Searches, last 12 months
438K
Growth, 90 days vs prior 90
+19.0%
Conversion, latest week
1.9%
Market size, estimated
£694Ka year
Peak month
October1.7× the quietest month
Top search term
electric mop101K searches a year

02 · Price

A sale here is worth £84.42.

Listings sell for £84.42 on average, from £19.57 to £184.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £84.42 that is £8K to £21K a year per listing.

Average price
£84.42inside the $15 to $100 sweet spot
Price range
£19.57–£184.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£8K–£21K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #62 within Power Tools. It carries 3,004 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
83%
Out of stock, average day
14.7%
Average rank
#62in Power Tools
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,004per listing
Listings tracked
23

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Electric Mop products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£69K£139K£208K£278K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

148

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 96%

Open market

14%

  • Shark35%
  • PHILIPS29%
  • High Street TV9%
  • Vileda6%
  • BISSELL4%
  • Leebein3%
  • Open — no brand owns it (8 brands, 14%)

Demand

Electric Mop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Electric Mop search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • electric mop101K/yr
  • hard floor cleaner67K/yr
  • floor cleaner machine42K/yr
  • shark hydrovac34K/yr
  • electric mop floor cleaner36K/yr
  • hard floor cleaner machines36K/yr
  • philips one up mop7K/yr
  • philips mop9K/yr
  • electric floor mop19K/yr
  • philips one up electric mop11K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Mop

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
13%of negative reviews mention “Ease Of Cleaning”
2.5%of orders come back
“its awful to clean”
A buyer, on “Ease Of Cleaning”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Electric Mop questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data