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Electric Mop

Electric Mop shows a sweet-spot price point ($84.42 avg), but weak search conversion (1.9%) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 68Growth 49Conversion 24Competition 41Returns 63Price range 49Avg price 81Brand share 36Review moat 35Quality gap 78
This niche Category average

Is Electric Mop profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Electric Mop is a £694K/yr Amazon United Kingdom market (438K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct. Verdict: Worth a look — 52/100.

Electric Mop: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +19.0% over the last 90 days and 1.9% of searches end in a purchase.

£694K

revenue / yr

Units sold / yr6K
Search volume / yr+19.0%438K
Conversion rate1.9%
Avg price£84.42

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers14 · 148
Top-5 product click share60%
Open market17%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement96%
New entrants (1y)4· 3 succeeded
Avg rating4.3★
Avg reviews3,004

Top Electric Mop products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£69K£139K£208K£278K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

148

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

14%

  • Shark35%
  • PHILIPS29%
  • High Street TV9%
  • Vileda6%
  • BISSELL4%
  • Leebein3%
  • Open — no brand owns it (8 brands, 14%)

Electric Mop demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume438KCVR1.9%Products23Brands14Top 5 Brands83%OOS Rate14.7%Rating4.3★Reviews3,004Avg BSR#62
23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Top Electric Mop search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • electric mop101K/yr
  • hard floor cleaner67K/yr
  • floor cleaner machine42K/yr
  • shark hydrovac34K/yr
  • electric mop floor cleaner36K/yr
  • hard floor cleaner machines36K/yr
  • philips one up mop7K/yr
  • philips mop9K/yr
  • electric floor mop19K/yr
  • philips one up electric mop11K/yr

What reviews say buyers love and hate about Electric Mop

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Ease Of Cleaning27%

Good for quick daily cleaning

Ease Of Use16%

Easy to handle

Quality-Overall10%

Excellent product

Value For Money9%

Excellent value

Advertised Vs Actual Product4%

Works as advertised

What buyers complain about

63% of reviews
Ease Of Cleaning13%

its awful to clean

Durability10%

Stopped working after a few uses

Value For Money9%

Expensive not really worth the money

Quality-Overall8%

the build quality is awful

Charging6%

slow battery charging

Electric Mop return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
22%
2Charging
9%
3Ease Of Cleaning
7%
4Quality-Overall
5%
5Size-Overall
5%

Common Electric Mop questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Electric Mop 52/100 on Amazon United Kingdom — Worth a look. The niche generates £694K/yr across 23 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved +19.0% over the last 90 days.
Search demand for Electric Mop on Amazon United Kingdom peaks in Oct, where the busiest month runs 1.7× the quietest.