Is electric mop profitable to sell on Amazon United Kingdom?

The niche generates £694K/yr across 23 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +19.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the electric mop niche?

14 brands and 148 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in electric mop?

Top complaints mined from reviews: Ease Of Cleaning, Durability, Value For Money. The return rate is 2.5%.

When does demand for electric mop peak?

Demand peaks in Oct; the busiest month runs 1.7× the quietest.

What does it cost to enter the electric mop niche?

Listings span £19.57–£184.28; the average listing price is £84.42 (sweet spot $15–$100). The average incumbent carries 3,004 reviews — the moat a new listing must climb.

electric mop

Worth a look

Shows a sweet-spot price point ($84.42 avg), but weak search conversion (1.9%) keeps it on the watch list.

Avg price

Great£84.42

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£694K

£694K/yr · 438K searches

Returns

Good2.5%

return rate — above 5% kills the launch gate

Growth

Okay+19.0%

90-day search growth — must beat 0% to launch

Price range

Okay£19.57–£184.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,003.83

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, electric mop is a £694K/yr Amazon United Kingdom market (438K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

electric mop market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £422K–£507K; units × avg price
Conversion rate: 1.9%
Avg BSR: #62
Page quality: 0%
Prime: 83%
Sponsored: 96%
Out of stock: 14.7%
Avg brand age: 30 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

148

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

14%

Shark35%
PHILIPS29%
High Street TV9%
Vileda6%
BISSELL4%
Leebein3%
Open — no brand owns it (8 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.0% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.7×

Open Trend

Top electric mop search terms

electric mop101K/yr +15.3%0.8% conv.
hard floor cleaner67K/yr +0.5%0.3% conv.
floor cleaner machine42K/yr +3.2%0.7% conv.
shark hydrovac34K/yr -13.3%3.1% conv.
electric mop floor cleaner36K/yr -9.2%0.9% conv.
hard floor cleaner machines36K/yr -21.8%0.6% conv.
philips one up mop7K/yr +978.0%0.7% conv.
philips mop9K/yr +353.5%0.9% conv.
electric floor mop19K/yr -13.1%0.7% conv.
philips one up electric mop11K/yr +81.0%0.7% conv.

All search terms

Top electric mop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips OneUp 3000 Series Electric Mop - 2X Cleaner Floors 2X Faster Mopping Cordless With 360 Rotating Hinge Washable Reusable Pads Long-Lasting Battery (XV3101/01)

PHILIPS£78.574.3★846 rev

Shark HydroVac Cordless Hard Floor Cleaner with Antimicrobial Brush-Roll & Odour-Neutralising Multi-Surface Solution Self-Cleaning Vacuums & Mops Wet & Dry Messes Grey WD210UK

Shark£184.284.0★272 rev

High Street TV Floating Mop - Cordless & Rechargeable - 100RPM Dual-Contra Rotating Microfiber Cloths - Complete Hard Floor Cleaning Solution - Loosen & Lift Dirt with Polishing & Scouring Pads

High Street TV£26.444.1★4,319 rev

Shark Automatic Steam Mop - 2 Rotating Power Pads 3 Steam Settings Stain & Dirt Removal for Sealed Hard Floors 8m Cord White & Grey S8201UK

Shark£108.044.6★1,045 rev

Philips OneUp 5000 Series Electric Mop - 2X Cleaner Floors 2X Faster Mopping Dual Wetness Setting for Hard & Delicate Floors Cordless with 360 Rotating Hinge (XV5113/01)

PHILIPS£116.234.3★1,520 rev

Newest

by launch date

Qimedo Electric Mop for Hard Floor Cleaning 800 RPM Power Spin Mop with 5000 mAh Rechargeable Batteries Cordless Spray Mops for Wooden Floors Tile

qimedo£73.0044 rev

3mo ago

Cordless Electric Mop Dual Spin Floor Cleaning Mop with 2 x 2000mAh Batteries Water Sprayer/LED Headlight/ Smart Display/ 400 RPM Handheld Floor Polisher with 300 ML Water Tank for Multi Floors

denqir£55.1221 rev

4mo ago

Electric Spray Mop with On-Demand Trigger Spray Battery Powered Mop Kit Floor Cleaner Starter Kit with 2 Reusable Replacement Pads & 720ML Refillable Bottle Safe for Laminate Vinyl Wood and Marble

DARIS£19.571,344 rev

5mo ago

Philips OneUp 3000 Series Electric Mop - 2X Cleaner Floors 2X Faster Mopping Cordless With 360 Rotating Hinge Washable Reusable Pads Long-Lasting Battery (XV3101/01)

PHILIPS£78.57846 rev

11mo ago

Philips OneUp 5000 Series Electric Mop - 2X Cleaner Floors 2X Faster Mopping Dual Wetness Setting for Hard & Delicate Floors Cordless with 360 Rotating Hinge (XV5113/01)

PHILIPS£116.231,520 rev

1y ago

What buyers say about electric mop

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning27%

“Good for quick daily cleaning”

Ease Of Use16%

“Easy to handle”

Quality-Overall10%

“Excellent product”

Value For Money9%

“Excellent value”

Advertised Vs Actual Product4%

“Works as advertised”

Weight Light4%

“Lightweight and easy to use”

Assembly/Installation3%

“assembly is simple”

Charging2%

“This was easy to charge”

Efficiency2%

“Very effective cleaning”

Add-Ons/Attachments2%

“Attachments easy to change”

What buyers complain about

Ease Of Cleaning13%

“its awful to clean”

Durability10%

“Stopped working after a few uses”

Value For Money9%

“Expensive not really worth the money”

Quality-Overall8%

“the build quality is awful”

Charging6%

“slow battery charging”

Leak-Proof4%

“It leaks filled it up”

Functionality-Overall4%

“Will not turn on”

Strength3%

“Very flimsy”

Size-Overall3%

“The water tanks are quite small”

Ease Of Use3%

“is a bit awkward to use”

Top return reasons

Functionality-Overall22%

Charging9%

Ease Of Cleaning7%

Quality-Overall5%

Size-Overall5%

Defective Material/Parts5%

Strength4%