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Electric Mop

Maybe

Products sell for $84.42 on average, inside the sweet spot. But buyers convert on only 1.9% of searches, so Electric Mop is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£694K/yr438K searches / yr
90-day growth
+19.0%search demand this quarter
Competition
60%top-5 click share · 14 brands · 148 sellers

Flapen Score

Electric Mop against its category

The dotted line is the DIY & Tools average. Past it, Electric Mop is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Mop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Mop 438K times last year and spent an estimated £694K. The top 5 brands take 83% of clicks. Demand peaks in Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £694K a year.

Searches, last 12 months
438K
Growth, 90 days vs prior 90
+19.0%
Conversion, latest week
1.9%
Market size, estimated
£694Ka year
Peak month
October1.7× the quietest month
Top search term
electric mop101K searches a year

02 · Price

A sale here is worth £84.42.

Listings sell for £84.42 on average, from £19.57 to £184.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £84.42 that is £8K to £21K a year per listing.

Average price
£84.42inside the $15 to $100 sweet spot
Price range
£19.57–£184.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£8K–£21K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #62 within Power Tools. It carries 3,004 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
83%
Out of stock, average day
14.7%
Average rank
#62in Power Tools
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,004per listing
Listings tracked
23

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Electric Mop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£69K£139K£208K£278K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

148

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

14%

  • Shark35%
  • PHILIPS29%
  • High Street TV9%
  • Vileda6%
  • BISSELL4%
  • Leebein3%
  • Open — no brand owns it (8 brands, 14%)

Demand

Electric Mop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Electric Mop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric mop101K/yr
  • hard floor cleaner67K/yr
  • floor cleaner machine42K/yr
  • shark hydrovac34K/yr
  • electric mop floor cleaner36K/yr
  • hard floor cleaner machines36K/yr
  • philips one up mop7K/yr
  • philips mop9K/yr
  • electric floor mop19K/yr
  • philips one up electric mop11K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Mop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning13%+2.02

its awful to clean

Doesn't really clean

Not easy to clean

Durability10%−0.16

Stopped working after a few uses

Broken after one use

Broke within a few days

Value For Money9%−0.05

Expensive not really worth the money

overpriced

are a bit too expensive

Quality-Overall8%

the build quality is awful

cheap quality

Not best quality

Charging6%−0.07

slow battery charging

Does not turn on or charge

Not charging

Love

Ease Of Cleaning27%+2.02

Good for quick daily cleaning

Cleans really well

Cleans easily

Ease Of Use16%+1.19

Easy to handle

Ease of use

Easy to operate

Quality-Overall10%

Excellent product

Really well made

the build quality is high

Value For Money9%−0.05

Excellent value

Good value for money

Money well spent

Advertised Vs Actual Product4%+0.09

Works as advertised

As described

Its exactly what I needed

Return

2.5% Return rate 11% Fixable by listing

Functionality-Overall22%▆▇██▇▆

Will not turn on

Does not work

product doesnt work properly

Charging9%▅▄▄▄▆█

slow battery charging

Does not turn on or charge

Not charging

Ease Of Cleaning7%▆▇█▄▄▅

its awful to clean

Doesn't really clean

Not easy to clean

Quality-Overall5%█▄▇▆▅▅

the build quality is awful

cheap quality

Not best quality

Size-Overall5%▇█▄▆▆▅

The water tanks are quite small

Very small

they didnt fit properly

FAQ

Common Electric Mop questions

Answered from the same tracked data.