Electric Fire and Surround
Electric Fire and Surround shows a fragmented shelf (top 5 take 21% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Flapen Score
Is Electric Fire and Surround profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Electric Fire and Surround is a £349K/yr Amazon United Kingdom market (672K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Worth a look — 50/100.
Electric Fire and Surround: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -39.8% over the last 90 days and 0.2% of searches end in a purchase.
£349K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 94 products
Top Electric Fire and Surround products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
URBNLIVING Fireplace Wooden Surround Storage Classic Chic Decoration for Lounge Living Room Sitting Room (White)
- Price
- £48.03
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 3y ago
Warmlite Ealing Electric Fireplace Suite with Adjustable Thermostat Control 2 Heat Settings 1800W White WL45037W
- Price
- £146.88
- Rating
- 4.3/5
- Reviews
- 402
- Age
- 6y ago
INMOZATA Electric Fire with Surround 50inch White Free Standing Electric Fireplace and Surround Heating Realistic Led Flame Effect 7 Color Setting Large Electric Fire Suite Heater with Remote
- Price
- £242.49
- Rating
- 4.4/5
- Reviews
- 157
- Age
- 4y ago
INMOZATA Electric Fire and Surround 50 inch White Electric Fireplace Freestanding Electric Fire Stove Suite Heater with Surround for TV Stand Home Decoration
- Price
- £236.37
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 4y ago
Freestanding Electric Fireplace Suite White Electric Fire and Surround 39 Inch Electric Fireplace Realistic Flame Effect 2kw Heater
- Price
- £162.01
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago
Trending
90-day click momentum
INMOZATA Electric Fire and Surround 40 inch White Electric Fireplace Heating Free Standing Modern Realistic LED Flame Electric Fire Suite Stove Heater with Remote for TV Stand Home
- Price
- £192.46
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 4y ago
Freestanding Electric Fireplace Suite White Electric Fire and Surround 39 Inch Electric Fireplace Realistic Flame Effect 2kw Heater
- Price
- £162.01
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago
FLAMME 43 Freestanding Electric Fireplace Suite Lipson Rustic Light Oak
- Price
- £290.17
- Rating
- 4.3/5
- Reviews
- 86
- Age
- 3y ago
FLAMME 48 Freestanding Electric Fireplace Suite Beaumont White
- Price
- £324.70
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 3y ago
INMOZATA Electric Fire Insert TV Stand 179cm Media Console Storage Table & 92cm Electric Fireplace with Remote Control 12 LED Backlight 12 Flame Colors Temperature Adjustable 900W&1800W-White
- Price
- £280.35
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 1y ago
Newest
by launch date
M.C.Haus 157cmW TV Stand 23 Electric Fireplace Modern Entertainment Centre with Realistic 3D Flame Effect Overheat Protection & Remote Control Wooden Console Table for Living Room
- Price
- £228.46
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 9mo ago
INMOZATA 3 IN 1 Electric Fire 152cm/60 Wall Mounted/Recessed/Freestanding Electric Fireplace with Remote & Touch Screen Control 12 LED Color Flame Effect 2 Heat Power 900W&1800W Crystal & Log Set
- Price
- £209.89
- Rating
- 4.6/5
- Reviews
- 461
- Age
- 1y ago
INMOZATA Electric Fire Insert TV Stand 179cm Media Console Storage Table & 92cm Electric Fireplace with Remote Control 12 LED Backlight 12 Flame Colors Temperature Adjustable 900W&1800W-White
- Price
- £280.35
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 1y ago
Flameko 39 Electric Fireplace With Surround Modern Freestanding Electric Fire Suite Sahara White Controlled 750W-1500W Heater 3 LED Dimmable Flame Options and 13 Mood Light Options Remote Control
- Price
- £178.26
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 1y ago
FLAMEKO 43 Freestanding Mantel Surround
- Price
- £106.98
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
Brands
25 rising
Sellers
36
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
21%
Top 20: 52%
Open market
35%
- FLAMEKO21%
- INMOZATA19%
- endeavour fires and fireplaces7%
- Adam7%
- URBNLIVING5%
- FLAMME5%
Electric Fire and Surround demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 3.7×
Top Electric Fire and Surround search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- electric fire and surround167K/yr
- fireplace surrounds89K/yr
- fire surround86K/yr
- fireplace tv unit69K/yr
- fire surround with electric fire suite32K/yr
- media wall fire31K/yr
- electric fireplace with surround42K/yr
- fire surrounds35K/yr
- fireplaces and surrounds8K/yr
- electric fireplace tv stand15K/yr
What reviews say buyers love and hate about Electric Fire and Surround
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Free standing fire”
“Good for the price”
“Easy to install”
“Good quality cabinet”
“Very clear instructions”
What buyers complain about
53% of reviews“cannot find anyone to install it”
“Average Quality”
“it went down in price”
“The noise is a little rubbish”
“Remote did not operate”
Electric Fire and Surround return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Electric Fire and Surround questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
