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Electric Fire and Surround

Maybe

The top 5 products take only 21% of clicks. But buyers convert on only 0.2% of searches, so Electric Fire and Surround is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£349K/yr672K searches / yr
90-day growth
-39.8%search demand this quarter
Competition
21%top-5 click share · 25 brands · 36 sellers

Flapen Score

Electric Fire and Surround against its category

The dotted line is the DIY & Tools average. Past it, Electric Fire and Surround is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Fire and Surround market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Fire and Surround 672K times last year and spent an estimated £349K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 672K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £349K a year.

Searches, last 12 months
672K
Growth, 90 days vs prior 90
-39.8%
Conversion, latest week
0.2%
Market size, estimated
£349Ka year
Peak month
November3.7× the quietest month
Top search term
electric fire and surround167K searches a year

02 · Price

A sale here is worth £247.53.

Listings sell for £247.53 on average, from £45.13 to £1247.59. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £247.53 that is £0 to £25K a year per listing.

Average price
£247.53above the $15 to $100 sweet spot
Price range
£45.13–£1247.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£25K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #121 within Fireplaces, Stoves & Accessories. It carries 164 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
40%
Out of stock, average day
30.8%
Average rank
#121in Fireplaces, Stoves & Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
164per listing
Listings tracked
94

04 · Newcomers

3 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Electric Fire and Surround products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.

£0£7K£14K£21K£28K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

36

Est. top-5 brand share

60%

Top 20: 98%

Est. top-5 click share

21%

Top 20: 52%

Open market

35%

  • FLAMEKO21%
  • INMOZATA19%
  • endeavour fires and fireplaces7%
  • Adam7%
  • URBNLIVING5%
  • FLAMME5%

Demand

Electric Fire and Surround search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 3.7×

Search terms

Top Electric Fire and Surround search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • electric fire and surround167K/yr
  • fireplace surrounds89K/yr
  • fire surround86K/yr
  • fireplace tv unit69K/yr
  • fire surround with electric fire suite32K/yr
  • media wall fire31K/yr
  • electric fireplace with surround42K/yr
  • fire surrounds35K/yr
  • fireplaces and surrounds8K/yr
  • electric fireplace tv stand15K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Fire and Surround

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Fire Resistance”
11%of negative reviews mention “Assembly/Installation”
1.5%of orders come back
“cannot find anyone to install it”
A buyer, on “Assembly/Installation”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Electric Fire and Surround questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data