Electric Fire
FailDemand is soft, at -48.4% this quarter, so Electric Fire is a Fail.
- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £1.2M/yr2.2M searches / yr
- 90-day growth
- -48.4%search demand this quarter
- Competition
- 26%top-5 click share · 26 brands · 40 sellers
Flapen Score
Electric Fire against its category
The dotted line is the DIY & Tools average. Past it, Electric Fire is stronger. Inside it, weaker.
Market
The Electric Fire market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Electric Fire 2.2M times last year and spent an estimated £1.2M. The top 5 brands take 68% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- -48.4%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £1.2Ma year
- Peak month
- November5.0× the quietest month
- Top search term
- electric fire574K searches a year
02 · Price
A sale here is worth £171.61.
Listings sell for £171.61 on average, from £20.11 to £1247.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £171.61 that is £0 to £17K a year per listing.
- Average price
- £171.61above the $15 to $100 sweet spot
- Price range
- £20.11–£1247.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£17K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 32.6% of listings are out of stock. The average listing ranks #59 within Fireplaces, Stoves & Accessories. It carries 396 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 61%
- Out of stock, average day
- 32.6%
- Average rank
- #59in Fireplaces, Stoves & Accessories
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 396per listing
- Listings tracked
- 79
04 · Newcomers
Amazon counts 3 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Electric Fire products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
INMOZATA Electric Fire Wall Mounted/Recessed/Freestanding 102cm Electric Fireplace with Remote & Touch Screen Control 12 LED Color Flame Effect 2 Heat Settings 900W&1800W Crystal & Log Set
- Price
- £127.05
- Rating
- 4.6/5
- Reviews
- 461
- Age
- 3y ago
INMOZATA 3 IN 1 Electric Fire 152cm/60 Wall Mounted/Recessed/Freestanding Electric Fireplace with Remote & Touch Screen Control 12 LED Color Flame Effect 2 Heat Power 900W&1800W Crystal & Log Set
- Price
- £209.89
- Rating
- 4.6/5
- Reviews
- 461
- Age
- 1y ago
FLAMEKO 40 Wall Mounted Electric Fireplace Dilton Black
- Price
- £135.05
- Rating
- 4.6/5
- Reviews
- 413
- Age
- 3y ago
FLAMEKO Atacama 32/82cm Wall Mounted Fireplace All-in-One with Downlights and Remote Control 1.8kW Heater in White
- Price
- £154.46
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 2y ago
INMOZATA Electric Fire Stove Heater with Realistic LED Log Fire Flame Effect Adjustable Thermostat Flame Dimmer Overheat Protection 1800W
- Price
- £100.23
- Rating
- 4.5/5
- Reviews
- 336
- Age
- 4y ago
Trending
90-day click momentum
Electric Stove Heater 2000W Electric Fireplace with Indoor Log/Wood Burner Effect Modern Freestanding LED Flame Fireplave Stoves Adjustable Thermostat (ADFE07 Fireplace Black)
- Price
- £48.80
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 2y ago
Valine Fires Recessed Electric Freestanding Fireplace UltraSlim Heater 42/106cm Wall-Mounted Fireplace for Media Wall Electric Fire with 15 LED Flame Colours Wifi/Alexa Remote Control 900W/1800W
- Price
- £128.95
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 4mo ago
MONZANA Electric Heater 2KW Freestanding Stove with LED Flame Effect Portable Fan Heater for Home Fireplace Style 1000W/2000W Fire Place Adjustable Power Efficient Heating Solution | Black
- Price
- £54.09
- Rating
- 4.5/5
- Reviews
- 920
- Age
- 1y ago
INMOZATA 3 IN 1 Electric Fire 152cm/60 Wall Mounted/Recessed/Freestanding Electric Fireplace with Remote & Touch Screen Control 12 LED Color Flame Effect 2 Heat Power 900W&1800W Crystal & Log Set
- Price
- £209.89
- Rating
- 4.6/5
- Reviews
- 461
- Age
- 1y ago
Electric Stove Heater 2000W Electric Fireplace with Indoor Log/Wood Burner Effect Modern Freestanding LED Flame Fireplave Stoves Adjustable Thermostat (ADFE07 Fireplace White)
- Price
- £49.22
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 2y ago
Newest
by launch dateValine Fires Recessed Electric Freestanding Fireplace UltraSlim Heater 42/106cm Wall-Mounted Fireplace for Media Wall Electric Fire with 15 LED Flame Colours Wifi/Alexa Remote Control 900W/1800W
- Price
- £128.95
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 4mo ago
INMOZATA 3 IN 1 Electric Fire 152cm/60 Wall Mounted/Recessed/Freestanding Electric Fireplace with Remote & Touch Screen Control 12 LED Color Flame Effect 2 Heat Power 900W&1800W Crystal & Log Set
- Price
- £209.89
- Rating
- 4.6/5
- Reviews
- 461
- Age
- 1y ago
MONZANA Electric Heater 2KW Freestanding Stove with LED Flame Effect Portable Fan Heater for Home Fireplace Style 1000W/2000W Fire Place Adjustable Power Efficient Heating Solution | Black
- Price
- £54.09
- Rating
- 4.5/5
- Reviews
- 920
- Age
- 1y ago
Silonn Electric Fireplace Heater 4777 BTU Portable Fireplace with App & Remote 24/60cm Electric Corner Fireplace Low Noise with 5 Brightness Levels Temp Control & Timer for Living Room Bedroom
- Price
- £123.22
- Rating
- 4.4/5
- Reviews
- 440
- Age
- 2y ago
M.C.Haus Wall-Mounted Electric Fireplace with 12 Flame Colors & 3 Brightness Levels | Timer Function & Overheat Protection | Modern LED Heating Fireplace(32in WIFI)
- Price
- £168.53
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
40
Top-5 brand share
68%
Top 20: 97%
Top-5 click share
26%
Top 20: 61%
Open market
27%
- INMOZATA25%
- FLAMEKO20%
- Warmlite8%
- Dimplex8%
- NETTA6%
- Valine Fires5%
Demand
Electric Fire search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.0×
Search terms
Top Electric Fire search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- electric fire574K/yr
- electric fireplace315K/yr
- fireplace256K/yr
- electric fires158K/yr
- fire places electric fireplace98K/yr
- media wall fireplace83K/yr
- electric fires for living room34K/yr
- fire place69K/yr
- electric fires free standing130K/yr
- electric log burner77K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Fire
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
quite noisy
the fan is a bit noisy
Awfull noise
Small in size
It's not the size as stated in the dimensions
not fitted yet
it will break at some stage
Broke within 5 days
Broken after a month
Not best quality
Cheap and poorly made
Not the best quality a bit cheap looking
Costly
A bit pricey
more expensive than it was
Love
Very good fire
This fire is very good
Fantastic fire easy to control
Excellent value
Excellent price
Excellent value for money
Heats up quickly
puts out good heat
the heat is amazing
Reliable brand,
Excellent product
the build quality feels solid for the price
Easy to install
easy to assemble
Easy to set up
Return
3.0% Return rate 50% Fixable by listing
Small in size
It's not the size as stated in the dimensions
not fitted yet
quite noisy
the fan is a bit noisy
Awfull noise
Very tiny, poor heat output - disappointing teally
Expensive to heat
no heat
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Fire questions
Answered from the same tracked data.