Electric Fire
soft demand (-48.4% this quarter) — Electric Fire doesn't clear our bar today.
Flapen Score
Is Electric Fire profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Electric Fire is a £1.2M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Electric Fire: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -48.4% over the last 90 days and 0.3% of searches end in a purchase.
£1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 79 products
Top Electric Fire products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
INMOZATA Electric Fire Wall Mounted/Recessed/Freestanding 102cm Electric Fireplace with Remote & Touch Screen Control 12 LED Color Flame Effect 2 Heat Settings 900W&1800W Crystal & Log Set
- Price
- £127.05
- Rating
- 4.6/5
- Reviews
- 461
- Age
- 3y ago
INMOZATA 3 IN 1 Electric Fire 152cm/60 Wall Mounted/Recessed/Freestanding Electric Fireplace with Remote & Touch Screen Control 12 LED Color Flame Effect 2 Heat Power 900W&1800W Crystal & Log Set
- Price
- £209.89
- Rating
- 4.6/5
- Reviews
- 461
- Age
- 1y ago
FLAMEKO 40 Wall Mounted Electric Fireplace Dilton Black
- Price
- £135.05
- Rating
- 4.6/5
- Reviews
- 413
- Age
- 3y ago
FLAMEKO Atacama 32/82cm Wall Mounted Fireplace All-in-One with Downlights and Remote Control 1.8kW Heater in White
- Price
- £154.46
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 2y ago
INMOZATA Electric Fire Stove Heater with Realistic LED Log Fire Flame Effect Adjustable Thermostat Flame Dimmer Overheat Protection 1800W
- Price
- £100.23
- Rating
- 4.5/5
- Reviews
- 336
- Age
- 4y ago
Trending
90-day click momentum
Electric Stove Heater 2000W Electric Fireplace with Indoor Log/Wood Burner Effect Modern Freestanding LED Flame Fireplave Stoves Adjustable Thermostat (ADFE07 Fireplace Black)
- Price
- £48.80
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 2y ago
Valine Fires Recessed Electric Freestanding Fireplace UltraSlim Heater 42/106cm Wall-Mounted Fireplace for Media Wall Electric Fire with 15 LED Flame Colours Wifi/Alexa Remote Control 900W/1800W
- Price
- £128.95
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 4mo ago
MONZANA Electric Heater 2KW Freestanding Stove with LED Flame Effect Portable Fan Heater for Home Fireplace Style 1000W/2000W Fire Place Adjustable Power Efficient Heating Solution | Black
- Price
- £54.09
- Rating
- 4.5/5
- Reviews
- 920
- Age
- 1y ago
INMOZATA 3 IN 1 Electric Fire 152cm/60 Wall Mounted/Recessed/Freestanding Electric Fireplace with Remote & Touch Screen Control 12 LED Color Flame Effect 2 Heat Power 900W&1800W Crystal & Log Set
- Price
- £209.89
- Rating
- 4.6/5
- Reviews
- 461
- Age
- 1y ago
Electric Stove Heater 2000W Electric Fireplace with Indoor Log/Wood Burner Effect Modern Freestanding LED Flame Fireplave Stoves Adjustable Thermostat (ADFE07 Fireplace White)
- Price
- £49.22
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 2y ago
Newest
by launch dateValine Fires Recessed Electric Freestanding Fireplace UltraSlim Heater 42/106cm Wall-Mounted Fireplace for Media Wall Electric Fire with 15 LED Flame Colours Wifi/Alexa Remote Control 900W/1800W
- Price
- £128.95
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 4mo ago
INMOZATA 3 IN 1 Electric Fire 152cm/60 Wall Mounted/Recessed/Freestanding Electric Fireplace with Remote & Touch Screen Control 12 LED Color Flame Effect 2 Heat Power 900W&1800W Crystal & Log Set
- Price
- £209.89
- Rating
- 4.6/5
- Reviews
- 461
- Age
- 1y ago
MONZANA Electric Heater 2KW Freestanding Stove with LED Flame Effect Portable Fan Heater for Home Fireplace Style 1000W/2000W Fire Place Adjustable Power Efficient Heating Solution | Black
- Price
- £54.09
- Rating
- 4.5/5
- Reviews
- 920
- Age
- 1y ago
Silonn Electric Fireplace Heater 4777 BTU Portable Fireplace with App & Remote 24/60cm Electric Corner Fireplace Low Noise with 5 Brightness Levels Temp Control & Timer for Living Room Bedroom
- Price
- £123.22
- Rating
- 4.4/5
- Reviews
- 440
- Age
- 2y ago
M.C.Haus Wall-Mounted Electric Fireplace with 12 Flame Colors & 3 Brightness Levels | Timer Function & Overheat Protection | Modern LED Heating Fireplace(32in WIFI)
- Price
- £168.53
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
26 falling
Sellers
40
Top-5 brand share
68%
Top 20: 97%
Top-5 click share
26%
Top 20: 61%
Open market
27%
- INMOZATA25%
- FLAMEKO20%
- Warmlite8%
- Dimplex8%
- NETTA6%
- Valine Fires5%
Electric Fire demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.0×
Top Electric Fire search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- electric fire574K/yr
- electric fireplace315K/yr
- fireplace256K/yr
- electric fires158K/yr
- fire places electric fireplace98K/yr
- media wall fireplace83K/yr
- electric fires for living room34K/yr
- fire place69K/yr
- electric fires free standing130K/yr
- electric log burner77K/yr
What reviews say buyers love and hate about Electric Fire
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Very good fire”
“Excellent value”
“Heats up quickly”
“Reliable brand,”
“Easy to install”
What buyers complain about
59% of reviews“quite noisy”
“Small in size”
“it will break at some stage”
“Not best quality”
“Costly”
Electric Fire return rate & reasons
Why buyers send it back, as a share of all return requests.
3.0%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Electric Fire questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
