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Electric Fire

Fail

Demand is soft, at -48.4% this quarter, so Electric Fire is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£1.2M/yr2.2M searches / yr
90-day growth
-48.4%search demand this quarter
Competition
26%top-5 click share · 26 brands · 40 sellers

Flapen Score

Electric Fire against its category

The dotted line is the DIY & Tools average. Past it, Electric Fire is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Fire market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Fire 2.2M times last year and spent an estimated £1.2M. The top 5 brands take 68% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-48.4%
Conversion, latest week
0.3%
Market size, estimated
£1.2Ma year
Peak month
November5.0× the quietest month
Top search term
electric fire574K searches a year

02 · Price

A sale here is worth £171.61.

Listings sell for £171.61 on average, from £20.11 to £1247.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £171.61 that is £0 to £17K a year per listing.

Average price
£171.61above the $15 to $100 sweet spot
Price range
£20.11–£1247.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£17K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 32.6% of listings are out of stock. The average listing ranks #59 within Fireplaces, Stoves & Accessories. It carries 396 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
61%
Out of stock, average day
32.6%
Average rank
#59in Fireplaces, Stoves & Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
396per listing
Listings tracked
79

04 · Newcomers

3 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Electric Fire products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£23K£46K£69K£92K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

40

Est. top-5 brand share

68%

Top 20: 97%

Est. top-5 click share

26%

Top 20: 61%

Open market

27%

  • INMOZATA25%
  • FLAMEKO20%
  • Warmlite8%
  • Dimplex8%
  • NETTA6%
  • Valine Fires5%

Demand

Electric Fire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Electric Fire search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • electric fire574K/yr
  • electric fireplace315K/yr
  • fireplace256K/yr
  • electric fires158K/yr
  • fire places electric fireplace98K/yr
  • media wall fireplace83K/yr
  • electric fires for living room34K/yr
  • fire place69K/yr
  • electric fires free standing130K/yr
  • electric log burner77K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Fire

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Fire Resistance”
14%of negative reviews mention “Noise Level”
3.0%of orders come back
“quite noisy”
A buyer, on “Noise Level”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Electric Fire questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data